The Email Jerk

Gary Halbert used to quote this old saying…

“No good deed goes unpunished!”

Case in point:

I hardly ever respond to email questions (subscribers to my paid newsletter being the exception). And if I do, they are addressed publicly as “fodder” for my daily emails so everyone can benefit from them.

But, last Friday I broke that rule.

And… I was reminded WHY I had the rule in the first place.

Here’s what happened:

I thought it’d be fun to mix it up and answer some of the dozens of questions that can accumulate over a week. Anyway, I answered one dude’s email question about auto-responders and he soon replies back with… a complaint.

Apparently, my “curt” answer bugged him.

Sure, he liked the info.

But he wanted a SALUTATION, dang nab it!

A friendly greeting.

And some fraggin’ “cordiality.”

Amusing, isn’t it?

And kind of useful, too — as it was a solid reminder of the “gimme gimme gimme” mentality created by the Internet Gary Halbert wrote about lo them many years ago, and why I should be trying harder to REPEL such people.

Hey, what can I say?

I see biz lessons in everything.

Even in dorky complaints.

I’m a glass half full kinda guy…

For more marketing tips go to www.BenSettle.com.