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Ben Settle

Why Email Sales Suddenly Drop (And What To Do About It)

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Sometimes it happens…

You’re chugging along, kicking bootay each day sending emails then, suddenly… sales drop off — maybe even to goose eggs.

No obvious reason why.

No explanation.

No clue what happened.

If that happens to you… relax.

Chill.

There are LOTS of reasons this might happen.

For example…

  • Unqualified leads (very common, realize if you aren’t growing your list with qualified leads, then after you convert the 5% on your list that are hot to buy, the rest will take more time or maybe never buy at all…)
  • Seasonal
  • Economy
  • Weather (I doubt sales went up during the recent Northeastern US snowstorm for would-be customers who live in those parts…)
  • Breaking news reports
  • Email delivery problems (ISP’s blocking your autoresponder, etc)

And the list goes on.

There are all kinds of reasons sales can drop.

Just keep plugging away — these kinds of problems tend to work themselves out for people who are persistent and just keep on keepin’ on, and don’t give up or let fear paralyze them.

So get those emails out.

Keep selling.

And ride out the storm, baby.

For more ways to get people eagerly buying from your emails almost every time you push that “send” button go to www.BenSettle.com


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      One Response to Why Email Sales Suddenly Drop (And What To Do About It)

    1. Richard
      Nod

      It seems the key message is alway persistent mixed with a little reassurance and a dash of gumption.

      Reply
      November 15, 2011 at 11:09 am
    This entry was posted in Email and tagged bootay, clue, delivery problems, Drop, Email, email sales, explanation, goose eggs, list, reason, snowstorm, Unqualified. Bookmark the permalink.
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