Google Wonder Wheel – a Theme-Based Keyword Research Tool

I just learned about a Google experiment that you can use for keyword research. This is another tool that helps you go wide and find new possible markets to get into.

Google Wonder Wheel in Action for the term 'Network Marketing Leads'
Google Wonder Wheel in Action for the term 'Network Marketing Leads'

Since I’m on the road right now, I won’t have time to get into how to use the tool. But i’ll give you really quick instructions to get started with it.

This keyword research tool gives you a graphical representation of related themes to a search term you specify. Your search term appears in the center of a wheel. Around the wheel are some popular keywords that Google associates closely with your search term. These are natural markets to move into when expanding your pay-per-click campaign.

If you like, you may click any of the related themes to explore it further and find even more markets.

Repeat this as many times as you want and grow your keyword list exponentially with ideas you might never have thought of.

To get access to the Google Wonder Wheel, just paste this code into your address bar

javascript:void(document.cookie=”PREF=ID=4a609673baf685b5:TB=2:LD=en:CR=2:TM=1227543998:LM=1233568652:DV=AA:GM=1:IG=3:S=yFGqYec2D7L0wgxW;path=/; domain=.google.com”);

This sets up a cookie telling Google to add the Wonder Wheel to your search preferences.

Just run a search as normal in Google. On the results page, you will see a “Show Options” link directly under your search box. Click it and choose Wonder Wheel from the left. That’s it!

Thanks to http://blogoscoped.com/archive/2009-03-24-n84.html for introducing me to the Wonder Wheel and supplying the cookie code above.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

2 thoughts on “Google Wonder Wheel – a Theme-Based Keyword Research Tool”

  1. As always. Jim you are amazing. Wonder wheel. How ever do you find some of these things? Thanks again for creating your programs. I was rather successful considering the short period of time that I placed my ads up for a competition I had entered. Using your techniques were helpful. I wish I would have put it into place a lot earlier (I had it up for four days) but I also finally got the things you write about. Thanks again…

  2. As always. Jim you are amazing. Wonder wheel. How ever do you find some of these things? Thanks again for creating your programs. I was rather successful considering the short period of time that I placed my ads up for a competition I had entered. Using your techniques were helpful. I wish I would have put it into place a lot earlier (I had it up for four days) but I also finally got the things you write about. Thanks again…

  3. Great stuff Jim! This will be good for looking for more long tail keywords and moving into other "parallel" markets.

    You could basically setup a blog w/ categories of the main branches, and then branch out further to get ideas for blog posts.. hmmmm…

    Adam

  4. Great stuff Jim! This will be good for looking for more long tail keywords and moving into other “parallel” markets.

    You could basically setup a blog w/ categories of the main branches, and then branch out further to get ideas for blog posts.. hmmmm…

    Adam

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