I just learned about a Google experiment that you can use for keyword research. This is another tool that helps you go wide and find new possible markets to get into.
Since I’m on the road right now, I won’t have time to get into how to use the tool. But i’ll give you really quick instructions to get started with it.
This keyword research tool gives you a graphical representation of related themes to a search term you specify. Your search term appears in the center of a wheel. Around the wheel are some popular keywords that Google associates closely with your search term. These are natural markets to move into when expanding your pay-per-click campaign.
If you like, you may click any of the related themes to explore it further and find even more markets.
Repeat this as many times as you want and grow your keyword list exponentially with ideas you might never have thought of.
To get access to the Google Wonder Wheel, just paste this code into your address bar
This sets up a cookie telling Google to add the Wonder Wheel to your search preferences.
Just run a search as normal in Google. On the results page, you will see a “Show Options” link directly under your search box. Click it and choose Wonder Wheel from the left. That’s it!
Thanks to http://blogoscoped.com/archive/2009-03-24-n84.html for introducing me to the Wonder Wheel and supplying the cookie code above.
To learn more of Jim’s PPC advertising techniques, check out PPC Domination.