creating a small keyword campaign is a fast and fun process that gets your creative juices flowing. It’s a manual process which involves the use of some simple tools. if you follow the 6 step process below, you will be on your way to a money getting campaign in no time 😉
so where do you start?
when building a successful campaign, research is king, so its important to take the time and do it right. It’s easy to get carried away and in your hurry to get some new customers, you waste a ton of money.
so listen up 🙂
let’s take an excel spreadsheet and along the top, punch in your main keywords relating to your product or service, taking a seperate column for each. if you only come up with 1 for now, thats ok, once you have one done you can repeat later
think outside the box
getting creative and coming up with keyword ideas that your competitors may not is a key part of getting more impressions, cheaper clicks and ultimately increasing ROI.
get inside the head of your customer. what are they searching for? what about misspelled search terms? 😉
enter the magic of Google…
now it’s time to take each of the keyword ideas and enter them into Google’s Keyword Tool External individually. This tool will give you…
- approximate cost per click
- monthly searches
It’s best if you are signed into your AdWords account as you get better results. You get the option to select which location you see results for, if you plan to advertise in the UK then select UK. You can also check the box so that Google only returns ideas closely related to your search term. I think you should also run the search with the box unchecked as it may throw up some great ideas for other search terms you can build adgroups for.
keeping a tight structured account
if you were running a campaign to advertise sandals, it’s best to include the keyword ‘sandals’ in every search query you want to bid on, for example…
- strappy sandals
- loose sandals
- brown sandals
it’s important to remember the difference between a search and a content campaign.
the keyword works individually as your ad has the chance to appear when the user searches for summin specific. it’s not uncommon for a search ad group to only have a couple keywords in it.
content is completely different. the keywords work as a group as your ad has the chance to appear on relevant pages of other websites.
target and write your ad
now that your keywords are looking great, its time to target who you are looking for. You can target in various forms, such as…
it’s important to write an ad that is congruent to what you are offering and attracts the person who is gonna buy your stuff 🙂
set it live and monitor
hit go and watch closely. keywords not performing will need to be deleted and new ideas added in.
when you keep optimising your campaigns, you will find the gold, the ones that work and pump out sales for you all day long 😉
happy campaign building, lemme know your results
loys of love
oh, ps, i nearly forgot, over here at Yaghi Labs, you could have us run ALL your marketing for you. You are left in control of product development while we generate you traffic and make you sales, killer huh 😉