Dear Friend…haha,

Don’t ya love sales letters that start this way. Like I totally believe you buddy, we’re friends. Okiedokes.

Whatever. Anyway, I just stepped away from the hard-work of bossing the YaghiLabs team around as we build traffic campaigns for 8 different client-projects still in progress. And I wanted to share with you a little ad writing tip nobody ever taught me.

Why does no one else teach this?

Because the clueless Gooroos are too busy teaching how to write ads that get a HIGH click-thru-rate.

Which is stupid on Pay-Per-Click platforms.

An ad that gets a high click-thru-rate is an ad that COSTS a lot of money.

And hey any idiot can write an ad that gets clicked a lot. Here check this out, I’m an idiot

Gooroo look at the ads I wrote:

Free Sex For You
Get Free Sex Here. All positions For $0. Click to start sexing now!

Or how about,

Free Money
Just write your Paypal address, and we’ll send you  $1Mil of free money now.

Yeah, I bet the click-thru rate on those goes through the roof. But chances are the ads will just cost a fortune and make no money, especially if what I offer is free.

Ok so it’s not that straight-forward.

Because Mr. Gooroo tells you to super-target your audience by the keywords they search for. Then split-test one ad against another until you find the copy that gets the highest number of clicks per 100 views.

But the whole concept is backwards in their silly little minds!

The idea being you should LIMIT the pool of people who see your ads and then try to get as many of those people to click as possible. That’s a recipe for LITTLE traffic.

Especially that ad VIEWS (which you’re limiting by “targeting”)  cost nothing on PPC, whereas CLICKS COST! And you still gamble the clicker decides not to follow through.

Why not do this:

Show your ads to ALL the people in your target audience–after all, impressions are free on Pay-Per-Click.

And then write an ad that REPELS clicks from everyone but the people likely to BUY.

Something like:

Hard Work Here
We’ll show you how to work hard and make MILLIONS in the process. $20k to sign up!

I’m sure a bunch of curious people will click the ad. But most people who aren’t willing to work hard or spend 20k will be turned off by the ad.

But since the pool of people seeing your ad is in the range of 1.5Mil per day, you’ll get hundreds of genuine and responsive people to click.

That’s our formula for getting HUNDREDS of targeted clicks and much traffic every day for our clients. Makes way more sense.

The secret is to target 100’s of thousands of keywords…and to write ads that repel clicks.
You don’t even have to LEARN to do this part. We do it  FOR YOU much better than you can by following Mr. Clueless Gooroo.

Here’s the link to sign up for one of our custom ppc campaigns now!

http://jimyaghi.com/traffic

Let us take care of your traffic today.

~jim

YaghiLabs


Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

Leave a Reply