Impressions Problems Solved for Clickbank Affiliates Marketing “Diet & Fitness”

I’ve been privately coaching a few frustrated people who are promoting Clickbank products.

Google Adwords has given them problems recently. Particularly the Content Network has been refusing to show many ads in the diet and fitness industry. Since this is the most common affiliate product out there, I think it’s important that we address it.

This also applies to people marketing “Make Money” products.

Oddly enough, so far my own ads have not been affected in the same “Make Money” market. So obviously you too should be able to get your ads going.

I had a theory that the problem was that Google didn’t like regular affiliates any more. And after much back and forth, we finally got to the bottom of the problem. Here’s what happened…

Google starts off giving impressions on Content Network ads and then after a few hours would kill off the ads. So we got in touch with support to find out what the deal is.

First, the staff made obvious suggestions like “bid higher”, “check your daily budget”, and “target more countries”.

At one stage we were bidding $2 per click on keywords that should NOT have been that competitive. We had a daily budget of $500. And we targeted 65 countries. I did this just to prove to the Google staff that their suggestions are bogus.

So we got in touch with Google again, who seem to have eliminated their “live chat” feature for whatever reason.

After multiple messages, and persistence on our part, support forwarded our complaint to their technical team.

The technical staff suggested that we do not promote diet and fitness products as they are currently being prevented from syndicating on their networks. And upon further prompting from us, we discovered that this will soon become a permenant part of their policy. (Although I highly doubt the truth of this since the Acai Berry ban was never publicised in their rules and policies).

To be honest, I find this hard to believe.

We’re talking about two of the very largest industries and biggest money makers for Google. And it would make little business sense for them to eliminate relevant ads from showing up in Adsense blogs and sites that feature related content.

To top it off, I was seeing ads both on content and search that DID feature weight loss, diet, and fitness products. So some marketers were getting impressions.

Also, I was surprised that NONE of Google’s support staff were aware of what the technical team told us. It was only after the complaint reached the Adwords technical staff that we were told such ads are not allowed on the content network any more.

So rather than bend over for Google support staff (who seem to be as illiterate as non-marketers), I started to do a series of experiments with my students.

The first was to address the harsh reality that affiliate pages are AWFUL duplicate content. ├é┬áThousands of affiliates are running ads to the SAME page competing on the same words. We built our own landing pages with an optin box and “bribe”. Yes, the bribe had to be original too to pass manual review.

We ran a small test ad on my students’ account. And after almost an entire day, the ads failed to get any impressions.

So I tested a related set of keywords but avoided anything that says “weight loss” in both the ad and keywords.

Still, nothing.

I raised the bids. And still nothing.

I then took the exact ad group into one of my own accounts and tested it. Within a few hours I had 6,000 impressions!

What!?

Yeah, obviously Google didn’t mind my account which spends thousands a day. But on my students’ accounts there were issues. I believed that somehow the previous accounts had been flagged as bad users of Google and their content network.

So I instructed one of my students to open a brand new Adwords account and write a small ad on the Google Search Network only.

Once more, many hours later, the ad received NO impressions.

This time, I edited the ad myself. I noticed that it used the words “lose weight fast”. I thought that it could be interpretted to be a promise of a “miracle cure”. Google specifically prohibits this in their policies.

I removed references to fast weight loss in the ad copy and ran it again.

Within a few minutes, we were seeing impressions on the ad!

What’s more, even though the keyword was very competitive, we were able to get clicks for only 25 cents a click for the #1 position! The quality score was also high.

A few more tests later, we were able to establish a few rules of thumb that some of you doing weight loss ads should be aware of.

They will help you get your ads back in business :-)

  1. If you’ve already been flagged for duplicate-offer marketing by Google, start a new account. It’s likely that if you’ve been noticing that no matter what your ad it won’t get impressions, you’ve been flagged. You can use the Google MCC (My Client Center) to manage more than one account with a single login.
  2. Use my Capture Page Generator to build your own self-hosted landing pages and become a value-added affiliate. You can check the resources section for recommended web hosts, autoresponders, and domain authorities.
  3. Phase your keywords in ONE at a time in order to establish which of your keywords might be the source of your original problem that got your account flagged earlier. That means you only add ONE keyword with one ad and wait a day or so.
  4. Do not advertise on the content network until you have estbalished your credibility as an advertiser with good quality scores and well-behaved campaigns. This could be a matter of several weeks.
  5. Avoid trigger words in your ad copy that might be interpretted as miracle cures like “make quick money” or “lose weight fast”. Test out different alternative wording until you find something that Google accepts. Allow at least 15 minutes between tests.
  6. Run your ads on the content network only after you’ve got successful search campaigns.

In the next few days, I’m going to bring in one of my students as a guest blogger here to keep you all posted about what works in affiliate marketing with Google Adwords. Implement these suggestions, and stay tuned for specifics in the meantime :-)


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

44 thoughts on “Impressions Problems Solved for Clickbank Affiliates Marketing “Diet & Fitness””

  1. Jim – I appreciate this insight.

    This is the same exact I have been having – a guy I mastermind with runs the same ads as me, same keywords as well. Only difference is he gets 250-500k impressions a day in the content network and I get 10,000.

    I'll start a new campaign and start with search first and go back to content because well … content kicks ass for me … lots and lots of ass.

    Thanks!

  2. Jim – I appreciate this insight.

    This is the same exact I have been having – a guy I mastermind with runs the same ads as me, same keywords as well. Only difference is he gets 250-500k impressions a day in the content network and I get 10,000.

    I'll start a new campaign and start with search first and go back to content because well … content kicks ass for me … lots and lots of ass.

    Thanks!

  3. Just wanted to add that I'm not doing weight loss, but the headline of the ad that was performing extremely well for me before this nonsense began was:

    Earn Huge Money Online

    I suppose the adjective "huge" can have the same negating effect as "fast" in Lose Weight Fast…

    1. @Forrest Marie : dude the phrase "earn money online" is probably a trigger for objectionable ads. Try something else that gets that message across without using the cliche. Try a whole new angle, eg, "Recession? Yah Right…" "Be Recession Proof"… "How To Sell Online" … "Every Day an Off Day" … "Holiday 6 Months / Year" … "Burn Your Tie" … "Break Your Desk Chain" and so on.

      Jim

  4. Just wanted to add that I'm not doing weight loss, but the headline of the ad that was performing extremely well for me before this nonsense began was:

    Earn Huge Money Online

    I suppose the adjective “huge” can have the same negating effect as “fast” in Lose Weight Fast…

    1. @Forrest Marie : dude the phrase “earn money online” is probably a trigger for objectionable ads. Try something else that gets that message across without using the cliche. Try a whole new angle, eg, “Recession? Yah Right…” “Be Recession Proof”… “How To Sell Online” … “Every Day an Off Day” … “Holiday 6 Months / Year” … “Burn Your Tie” … “Break Your Desk Chain” and so on.

      Jim

  5. Yummy food for my brain. This totally makes sense. Thanks again for emailing me your update for your blog. This is really helpful as I was struggling with the same problems and kinda gave up. Now I have a renewed sense of direction

    Thanks Again Jim

    You rock!

    Rebecca

  6. Yummy food for my brain. This totally makes sense. Thanks again for emailing me your update for your blog. This is really helpful as I was struggling with the same problems and kinda gave up. Now I have a renewed sense of direction
    Thanks Again Jim
    You rock!
    Rebecca

  7. Hi Jim, Thank you for the content, it is fantastic. I started a fresh account recently because I was having so many problems with a campaign I was trying to run, i just never got any impressions. So I also decided to try the landing page technique and run the ads through that… at least I can generate another list that way anyway! But that is great information because i ahve a lot of "fast money' type keywords in that campaign as well.

    Your the best!

    Cheers

    Kylie

  8. Hi Jim, Thank you for the content, it is fantastic. I started a fresh account recently because I was having so many problems with a campaign I was trying to run, i just never got any impressions. So I also decided to try the landing page technique and run the ads through that… at least I can generate another list that way anyway! But that is great information because i ahve a lot of “fast money' type keywords in that campaign as well.

    Your the best!
    Cheers
    Kylie

  9. Jim,

    You are always on the cutting edge of google and the #1 authority on google PPC. I appreciate your constant updates on the latest and greatest.

    Cheers,

    Josh

  10. Jim,

    You are always on the cutting edge of google and the #1 authority on google PPC. I appreciate your constant updates on the latest and greatest.

    Cheers,

    Josh

  11. Jim, you are the master! Thanks for this excellent info.

    Currently, I have a placement ad (in the weight loss arena), that has just been "sitting". Going on 48 hrs now. When I chatted w/ google support, they told me it can take up to 48 hrs to be approved, but I don't think that's the holdup.

    (apparently chat is available certain hours of the day – you see it when you go to create a support ticket).

    Anyway, I resorted to google placements for this ad (actually banners), when repeated attempts to get it on facebook were "disapproved". Talk about hard nosed — facebook makes google look like a piece of cake!

    1. @Mari Ann Lisenbe : wow that is awful. does facebook give a reason for disapproving? I remember when Google chat "WAS" available at certain hours of the day. but recently it doesn't show at all. Not at those hours of the day or any others. In fact, they seem to have taken out the whole interface that used to yield it in the "contact us" section.

  12. Jim, you are the master! Thanks for this excellent info.

    Currently, I have a placement ad (in the weight loss arena), that has just been “sitting”. Going on 48 hrs now. When I chatted w/ google support, they told me it can take up to 48 hrs to be approved, but I don't think that's the holdup.

    (apparently chat is available certain hours of the day – you see it when you go to create a support ticket).

    Anyway, I resorted to google placements for this ad (actually banners), when repeated attempts to get it on facebook were “disapproved”. Talk about hard nosed — facebook makes google look like a piece of cake!

    1. @Mari Ann Lisenbe : wow that is awful. does facebook give a reason for disapproving? I remember when Google chat “WAS” available at certain hours of the day. but recently it doesn't show at all. Not at those hours of the day or any others. In fact, they seem to have taken out the whole interface that used to yield it in the “contact us” section.

  13. Jim,

    Great article. Glad to see we have a real watch dog that attempts to get to the bottom of Google's games.

    You are one of the very few people I listen to anymore.

    Thanks so much for info.

    Denis Foley

  14. Jim,

    Great article. Glad to see we have a real watch dog that attempts to get to the bottom of Google's games.

    You are one of the very few people I listen to anymore.
    Thanks so much for info.

    Denis Foley

  15. I chatted with Google today…

    I went to Help –> Contacting Support (bottom of page)

    Then I selected "can't see my ad" on the form.

    On the bottom of the next screen, there was a link to chat (it's not there tonight)

    About facebook…

    I tried a couple of things…

    First, I linked to my pre-sell landing page where I tell "my story", then link to the offer (no optin). My ad was something along the line of "Lose 5" in 2 weeks — Read how one crazy mom did it" They disapproved this because they said the ad did not accurately represent the product being advertised.

    Next, I tried using an iFrame and it diirect linked to the product landing page (which happened to be an https page, but since it was iFramed, it showed as http: instead).

    They disapproved it:

    "The destination URL of this ad either violates Facebook's Advertising Guidelines or could not be reviewed… Sites that include content or behavior prohibited by sections 2, 16, and 17 of Facebook's Advertising Guidelines will not be accepted in any form and should not be resubmitted."

    I reviewed those sections, and the only thing I thought it could possibly be was the fact that my iFramed page did not appear as a "secure page" — and the page was accepting credit card info

    So, next, I just direct linked to the offer. It showed up as a secure https page.

    They disapproved it again… giving the same reason.

    This site does NOT contain any pop ups, exit trapping or anything, AND it is actually selling a product – not a "free trial — so I just assume they do not like the fact that it is a weight loss product (I did open a support ticket, but have not heard back from them yet).

    Later today, I submitted another ad. This was for a product that is NOT weight loss and is NOT home biz.

    Disapproved again… this time "This ad does not accurately represent the product or offer being advertised." Now, I did have a "catchy title" — but there was also a graphic which CLEARLY identified the product, and even said "order here", so it was obvious something was for sale.

    Once again, I opened a ticket… still waiting for a response.

    btw… BOTH of these ads are running in Google. LOL.

  16. I chatted with Google today…

    I went to Help –> Contacting Support (bottom of page)
    Then I selected “can't see my ad” on the form.
    On the bottom of the next screen, there was a link to chat (it's not there tonight)

    About facebook…
    I tried a couple of things…
    First, I linked to my pre-sell landing page where I tell “my story”, then link to the offer (no optin). My ad was something along the line of “Lose 5″ in 2 weeks — Read how one crazy mom did it” They disapproved this because they said the ad did not accurately represent the product being advertised.

    Next, I tried using an iFrame and it diirect linked to the product landing page (which happened to be an https page, but since it was iFramed, it showed as http: instead).
    They disapproved it:

    “The destination URL of this ad either violates Facebook's Advertising Guidelines or could not be reviewed… Sites that include content or behavior prohibited by sections 2, 16, and 17 of Facebook's Advertising Guidelines will not be accepted in any form and should not be resubmitted.”

    I reviewed those sections, and the only thing I thought it could possibly be was the fact that my iFramed page did not appear as a “secure page” — and the page was accepting credit card info

    So, next, I just direct linked to the offer. It showed up as a secure https page.
    They disapproved it again… giving the same reason.

    This site does NOT contain any pop ups, exit trapping or anything, AND it is actually selling a product – not a “free trial — so I just assume they do not like the fact that it is a weight loss product (I did open a support ticket, but have not heard back from them yet).

    Later today, I submitted another ad. This was for a product that is NOT weight loss and is NOT home biz.

    Disapproved again… this time “This ad does not accurately represent the product or offer being advertised.” Now, I did have a “catchy title” — but there was also a graphic which CLEARLY identified the product, and even said “order here”, so it was obvious something was for sale.

    Once again, I opened a ticket… still waiting for a response.

    btw… BOTH of these ads are running in Google. LOL.

  17. Jim, I'd like to know what "impressions" means.

    I get over 3,000 impressions bu' no clicks. what's up with that.

    Mahalo & Aloha,

    Frank Uratani

    1. @ Frank Uratani : Impressions are the number of times your ad is viewed by potential visitors of your site. If you get over 3,000 impressions then you don't have this problem of being flagged by Google. You should work on writing better ads instead.

      jim

  18. Jim, I'd like to know what “impressions” means.

    I get over 3,000 impressions bu' no clicks. what's up with that.

    Mahalo & Aloha,

    Frank Uratani

    1. @ Frank Uratani : Impressions are the number of times your ad is viewed by potential visitors of your site. If you get over 3,000 impressions then you don't have this problem of being flagged by Google. You should work on writing better ads instead.

      jim

  19. Very funny, I just got over having a very similar problem with the content network specifically. Was completely shut out from only the content network. Here is a quick summary of what I tried when I got zero impressions (for everyones benefit):

    – Raised bid prices up to $15

    – Relaunched brand new campaign with same keywords and ads

    – Launched new campaign with brand new URL

    – Resumed old geo-targeted campaigns I hadn't used for a long time

    – Got rid of all negative keywords and sites through campaign

    Did all of the above, and a couple other things, but still was not getting any impressions.

    I got on the line with a Google rep who told me, "After review of your ads, and site, you are ineligible to advertise on content network". Ouch! This was not a replicated site, but a unique one, with content, inbound and outbound links.

    In the end, I opened up another campaign and got the impressions and clicks flowing again. I'm slowly adding my adgroups back into the new campaign. Overall very strange!

  20. Very funny, I just got over having a very similar problem with the content network specifically. Was completely shut out from only the content network. Here is a quick summary of what I tried when I got zero impressions (for everyones benefit):

    – Raised bid prices up to $15
    – Relaunched brand new campaign with same keywords and ads
    – Launched new campaign with brand new URL
    – Resumed old geo-targeted campaigns I hadn't used for a long time
    – Got rid of all negative keywords and sites through campaign

    Did all of the above, and a couple other things, but still was not getting any impressions.

    I got on the line with a Google rep who told me, “After review of your ads, and site, you are ineligible to advertise on content network”. Ouch! This was not a replicated site, but a unique one, with content, inbound and outbound links.

    In the end, I opened up another campaign and got the impressions and clicks flowing again. I'm slowly adding my adgroups back into the new campaign. Overall very strange!

  21. Pingback: Impressions Problems Solved for Clickbank Affiliates Marketing … | Solved Problems | Solutions/Problems
  22. i just signed up with Clickbank and i am very new to affiliate marketing. i just hope that i would earn on this program

  23. I work only with affiliates programs so far, I am trying to build my website with your guidance. Amazing how you create your advice to us the beginners. This is a treasure, for saving money and time.

    Thank you Jim.

  24. I work only with affiliates programs so far, I am trying to build my website with your guidance. Amazing how you create your advice to us the beginners. This is a treasure, for saving money and time.
    Thank you Jim.

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