Ben Settle

The Strangest List Building Secret

Here’s a timely question:

“Ben, what’s your best list building tactic?”

Good question.

In my humble (and always accurate) opinion, it’s:

Building a list of PROSPECTS not SUSPECTS.

Creating a big list of SUSPECTS is easy.

Just do some free ad swaps and sweepstakes and other gimmicks and you get thousands of email addresses in your database very quickly for little or no money.

You won’t make jack from it.

But by thunder — you’ll have a big list!

Building a list of PROSPECTS is different.

These are people in need of what you sell, and are in the mindset where they’re “pre sold” on you, and seeking your website out.Then, when they get there, actively search for your opt-in form so they can join your list as fast a humanely possible.

Now you’re in bid’nis!

I mean, let’s face it:

You can’t hardly lose like that, can you?

So bottom line?

Seek out prospects, not suspects.

What you lack in quantity, you will more than make up for in quality.

For more ways to get people eagerly buying from your emails almost every time you push that “send” button go to www.BenSettle.com


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