Un-Slap-able Google Ads

This is part 1 of my “Un-Slap-able” series for PPC showing you a different idea for writing Google Adwords ads.

Ads written like this are hard to slap. Here’s a tip we’ve been using over here to find “relevance” easily and get high quality scores fast!

By checking the organic results, i use this system for figuring out what the most successful theme is going to be for any ad i write. Watch how this method actually yields different relevance themes for Google and Yahoo! Might this explain why some people do well on Google but not on Yahoo or vice versa? 😉

jim
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Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

10 thoughts on “Un-Slap-able Google Ads”

  1. Hey Jim,

    Great information here. Using the organic search results to come up with ads is a very smart way to go. Not only to avoid the slap, but because Google is so much better at telling us what people are looking for than our best guess.

    If everyone else is just putting up ads about their product or service, and you target specifically what Google and yahoo are telling you, then you will get many more targeted click thru's.

    Thanks Jim, this was one great video.

  2. Hey Jim,

    Great information here. Using the organic search results to come up with ads is a very smart way to go. Not only to avoid the slap, but because Google is so much better at telling us what people are looking for than our best guess.

    If everyone else is just putting up ads about their product or service, and you target specifically what Google and yahoo are telling you, then you will get many more targeted click thru's.

    Thanks Jim, this was one great video.

  3. Jim,

    Thanks for writing this post , i find the information that you have shared of great value to the people that i connect with and going to pass this on to my tribe. I look forward to reading more from you.

  4. Jim,

    Thanks for writing this post , i find the information that you have shared of great value to the people that i connect with and going to pass this on to my tribe. I look forward to reading more from you.

  5. Great lesson…..loved and of course the one later down below on the "take me off your list" jerk. Keep up the good work!

    Rod Cook

  6. Great lesson…..loved and of course the one later down below on the “take me off your list” jerk. Keep up the good work!

    Rod Cook

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