“Why Are My PPC Ads Not Showing?” and Other PPC Questions…

After two days there has not been a single impression. I checked with the ad diagnostic tool on adwords and it came up with No ad is being shown for the keyword ‘magnetic sponsoring’ any idea why there have been no impressions?

Ok steve, Most likely the reason is that your bid is too low. You may have to bid very high especially if you’re sending people directly to the magnetic sponsoring system landing page.

Here’s the first installment of your PPC Questions Answered.

Question 1: Phil Williams

When you put the subdomain link in the Display URL. Does this subdomain need to exist? eg leadjam.com/TimSales

Before i answer this, i want to make a little disclaimer. What i am about to tell you works right now with Google but it’s NOT a good practice. It is very possible that Google will one day change their rule and you won’t be able to do this any more. Be warned!

The way that Adwords works at the time of this recording is that it only requires your display URL’s TOP level domain to match your target URL’s top level domain. That means, in your adwords ad, if you’re using leadtrafficjam.com as your target URL, you can get away with using a display URL like TimSales.leadtrafficjam.com or leadtrafficjam.com/TimSales even if the display URL’s path doesn’t really exist. Google only requires that your target URL go to a real page.

While you can get away with that, i suggest that you follow good practice and make your display URL a valid one so that if the rules change at a later time your ads won’t be disapproved.

Question 2: Steve Jones

As I don’t have a business of my own I went with Magnetic Sponsoring and used that as my single keyword. My campaign is called Stage 3 – Magnetic Sponsoring. My adgroup is called Magnetic. After two days there has not been a single impression. I checked with the ad diagnostic tool on adwords and it came up with No ad is being shown for the keyword ‘magnetic sponsoring’ any idea why there have been no impressions?

Ok steve, Most likely the reason is that your bid is too low. You may have to bid very high especially if you’re sending people directly to the magnetic sponsoring system landing page. The page is not optimized for PPC and it’s likely that so much bad history on the magnetic sponsoring domain has been created by past advertisers who sent traffic to the same page. I suggest you build out your own landing pages tailored to each keyword and ad group. Not only will this get you cheaper clicks and cheaper leads, but it forces google to create a new history based only on YOUR advertising habits. There’s more details on this in the first Q&A call we did on PPC Domination. But if you’re looking for a quick fix for now, then just bid high and then tweak your ad quickly to get a solid click-thru-rate. By the way, there are very few daily searches going on for Magnetic Sponsoring and this may be another reason you’re seeing no impressions.

Question 3: Julie

Within an hour I had 2 clicks (and 2 MS prospects in back office!) – but now have 1200 impressions and CTR of 0.16%. Should I just leave it? What about Quality Score? (Keyword is my company name – which is also a product.)

Julie, you got lucky with your ad for those first two clicks. What matters is the overall performance of that ad over thousands of impressions. So don’t leave your ad alone – it’s not gonna improve by itself. You should quickly experiment with different ads. Delete this one, the click-thru-rate over the ad’s lifetime is way too low. Run two new ad variations and split-test them a pair at a time with the objective of getting a Click-thru-rate over 1%. Full details on this are in video #9 of PPC Domination. If you follow the instructions, you will be sure that you don’t suffer quality score problems down the line on your keyword.

Question 4: Evan Broadhead

Jim, do you know where I can go to create a graphic signature for my landing page?

Yep, I use a service called vletter. Check it out at vletter.com they can even do custom fonts for you based on your own hand-writing. Pretty cool!

Question 5: Evan Broadhead

So I have my domain and you have told me that I need someone to host it! I have created my landing page now how do I take that and make it my domain? Before I was having it be forwarded to my MS page. Please help! Thank you so much.

Evan, your domain name and webhost are two different things. Your domain is like a phone number that you’ve been assigned. But without a phone that rings when people call, your number is meaningless. That’s where a webhosting service comes in handy. The hosting service is like installing a phone in your home. Usually hosting is paid monthly and you can get it for about $6 a month. If you used godaddy to register your domain name, then you can just add the hosting service through their control panel pretty easily. I suggest you look up a website setup guide on the internet or go through the godaddy documentation and learn how to upload a page to your site. You need something called an FTP client. Godaddy includes a simple web-based one through their easy-to-use hosting interface too. I personally use a client called Best FTP Explorer 2000 which allows me a bit more flexibility. Once you decide on a FTP client, connect to your hosting server and grab the new html file from your desktop to upload into your site. If you call the new page index.html it will become the default page on your domain!

That’s all folks. Keep them coming!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

42 thoughts on ““Why Are My PPC Ads Not Showing?” and Other PPC Questions…”

  1. Jim,

    Question. When putting together a Key Word List, which words do you wrap and which words dont you wrap? It seems that when you are using broad match for certain keywords that it would open you up to a click on an irrelevant search by someone either adding a word to beginning, middle or end of a search term and triggering an expensive click. Hope that makes sense.

    Thank you,

    Josh Boxer from Atlanta

  2. Jim,

    Question. When putting together a Key Word List, which words do you wrap and which words dont you wrap? It seems that when you are using broad match for certain keywords that it would open you up to a click on an irrelevant search by someone either adding a word to beginning, middle or end of a search term and triggering an expensive click. Hope that makes sense.

    Thank you,
    Josh Boxer from Atlanta

  3. Hello Jim,

    I loved the course and learned a great deal of information. Well I'll probably have a few questions in the future because I want to really master PPC and learn as MUCH as I can. I've recently became an affiliate for Logitech through commission junction. I want to become so good at PPC that I can almost promote anything. I remember in the course you stated that you must baby your new campaigns. This leads to my question, is there a way I can generate the most conversions for my campaigns as far as being an affiliate for these companies? I know that's kind of a crazy question but is there anything I can change to maximize conversions? My ad group is regarding mice, I have a few ad variations but is there anything in my ad or any keyword that would help with conversions? I try to write my ads according to the keywords I choose so I can deliver the best results for the searcher and the will click my ad. Is there I way I can finish the job?

    1. Keith,

      Excellent! I'm pleased that you're babying your campaigns and taking this slowly. Your clicks are cheap and that's also good.

      There is plenty you can do to increase your conversions. Just to be clear here, when you are tlaking about commission junction, a conversion for you means a "sale" as opposed to a lead.

      Here are some quick suggestions:

      1. Bid on more buying related keywords which are searched for by a prospect who is nearly done with their research. These keywords will probably be more expensive. Don't be put off by them, because cheaper isn't always better–and neither is more expensive better.

      There are two reasons why clicks may be cheap on a certain keyword: a) it gets little traffic, b) other advertisers have figured out that people searching for this keyword never buy. If the reason is (a) you need 1000's of these keywords. If the reason is (b) then the reality is that this keyword is actually a costly one in disguise–because 10 cents a click over 1,000 clicks is $100 and if you get no sales then that's a $100 loss. Be careful.

      2) Be more up-front in your ad copy–mention the price to disqualify clicks from people who wouldn't buy. Tell people that they're gonna be sent to a sale page, that kind of thing.

      3) Create your own landing page to collect leads and sell to them through an email follow-up series and relationship building (not suitable for all markets or offers though).

      4) make your landing page a "pre-sale page" and offer some bonuses if you can to incentivise the purchase. This is the most effective style i recommend to ALL affiliate marketers–including people selling generic network marketing systems and books such as Mike Dillard's Magnetic Sponsoring, Ann Sieg's 7 Lies of Network Marketing, etc. A pre-sale page is a short piece of copy such as a review, comparisson, or product story that helps educate and encourage the reader to click onto the commission junction sales page with the intent of buying.

  4. Hello Jim,
    I loved the course and learned a great deal of information. Well I'll probably have a few questions in the future because I want to really master PPC and learn as MUCH as I can. I've recently became an affiliate for Logitech through commission junction. I want to become so good at PPC that I can almost promote anything. I remember in the course you stated that you must baby your new campaigns. This leads to my question, is there a way I can generate the most conversions for my campaigns as far as being an affiliate for these companies? I know that's kind of a crazy question but is there anything I can change to maximize conversions? My ad group is regarding mice, I have a few ad variations but is there anything in my ad or any keyword that would help with conversions? I try to write my ads according to the keywords I choose so I can deliver the best results for the searcher and the will click my ad. Is there I way I can finish the job?

    1. Keith,

      Excellent! I'm pleased that you're babying your campaigns and taking this slowly. Your clicks are cheap and that's also good.

      There is plenty you can do to increase your conversions. Just to be clear here, when you are tlaking about commission junction, a conversion for you means a “sale” as opposed to a lead.

      Here are some quick suggestions:

      1. Bid on more buying related keywords which are searched for by a prospect who is nearly done with their research. These keywords will probably be more expensive. Don't be put off by them, because cheaper isn't always better–and neither is more expensive better.

      There are two reasons why clicks may be cheap on a certain keyword: a) it gets little traffic, b) other advertisers have figured out that people searching for this keyword never buy. If the reason is (a) you need 1000's of these keywords. If the reason is (b) then the reality is that this keyword is actually a costly one in disguise–because 10 cents a click over 1,000 clicks is $100 and if you get no sales then that's a $100 loss. Be careful.

      2) Be more up-front in your ad copy–mention the price to disqualify clicks from people who wouldn't buy. Tell people that they're gonna be sent to a sale page, that kind of thing.

      3) Create your own landing page to collect leads and sell to them through an email follow-up series and relationship building (not suitable for all markets or offers though).

      4) make your landing page a “pre-sale page” and offer some bonuses if you can to incentivise the purchase. This is the most effective style i recommend to ALL affiliate marketers–including people selling generic network marketing systems and books such as Mike Dillard's Magnetic Sponsoring, Ann Sieg's 7 Lies of Network Marketing, etc. A pre-sale page is a short piece of copy such as a review, comparisson, or product story that helps educate and encourage the reader to click onto the commission junction sales page with the intent of buying.

  5. By the way Jim my clicks are dirt cheap, 20 cents ranked in positions 1-3 so no problem there. Now I have to worry about conversions.

  6. By the way Jim my clicks are dirt cheap, 20 cents ranked in positions 1-3 so no problem there. Now I have to worry about conversions.

  7. Ok Jim,

    Actually I used the keyword tool in Google and they have very high search volumes. I guess I receive the clicks so cheap because my quality score is so high and I'm relevant. My quality scores range from 8-10 for EVERY keyword. Mentioning prices is great I will try that. I will a starting price for the cheapest items. I send them right to the item page mentioned in the ad copy so thats good. Thanks Jim your the best, if you don't mind I will update you with my progress.

  8. Ok Jim,
    Actually I used the keyword tool in Google and they have very high search volumes. I guess I receive the clicks so cheap because my quality score is so high and I'm relevant. My quality scores range from 8-10 for EVERY keyword. Mentioning prices is great I will try that. I will a starting price for the cheapest items. I send them right to the item page mentioned in the ad copy so thats good. Thanks Jim your the best, if you don't mind I will update you with my progress.

  9. I send them right to the official site Jim, in the future I will have to ask Google for exceptions using trademark names. They shouldn't have a problem, I promote directly from the official site.

  10. I send them right to the official site Jim, in the future I will have to ask Google for exceptions using trademark names. They shouldn't have a problem, I promote directly from the official site.

  11. Hi Jim,

    This PPC info is phenomenal!

    I'm a newbie to adwords, when I put

    my keyword bid in I keep getting a msg

    (bid is below the first page estimate of…)

    and then there's a price. What does that mean?

    Thanks

    John

  12. Hi Jim,
    This PPC info is phenomenal!
    I'm a newbie to adwords, when I put
    my keyword bid in I keep getting a msg
    (bid is below the first page estimate of…)
    and then there's a price. What does that mean?
    Thanks
    John

  13. John,

    "bid is below the first page estimate of" means that you're bidding too low to get on the front page!

    But be careful, you may not be seeing this JUST because of your bid. There is another issue of your ad+landing page quality.

    Before you go and raise your bid, check the following for me:

    Did that keyword trigger your ads at some point in the past without giving you this "below first page estimate" message?

    If so, then before you raise your bid, you have to try and write a better ad that attracts more clicks. You also should check what your quality score is. If it's below 6/10 then you really should make some changes to your landing page too.

    Once you've checked both ad and landing page, raise your bid ABOVE what Google suggests as the minimum. You don't want to be at the bottom of the first page–you need to be at the top or you will be pushed off it again quickly. Keep an eye out on your click-thru-rate and change your ad if it's not scoring over 1% CTR.

    Make sure to revise the Q&A Call #1 in the PPC Domination course where I go into 10 points on how to deal with this "below the first page estimate" error.

  14. John,

    “bid is below the first page estimate of” means that you're bidding too low to get on the front page!

    But be careful, you may not be seeing this JUST because of your bid. There is another issue of your ad+landing page quality.

    Before you go and raise your bid, check the following for me:

    Did that keyword trigger your ads at some point in the past without giving you this “below first page estimate” message?

    If so, then before you raise your bid, you have to try and write a better ad that attracts more clicks. You also should check what your quality score is. If it's below 6/10 then you really should make some changes to your landing page too.

    Once you've checked both ad and landing page, raise your bid ABOVE what Google suggests as the minimum. You don't want to be at the bottom of the first page–you need to be at the top or you will be pushed off it again quickly. Keep an eye out on your click-thru-rate and change your ad if it's not scoring over 1% CTR.

    Make sure to revise the Q&A Call #1 in the PPC Domination course where I go into 10 points on how to deal with this “below the first page estimate” error.

  15. Hello Jim,

    Its me again, I always have the worst luck with certain things and across come across bizarre situations that no one else experiences. Now remember I said that I was promoting Logitech right? I was doing great, cheap clicks with high ctr and great quality score ( a couple were actually 10/10). I funded my google account because my account became exhausted. When I ads start running again I'm getting no traffic, no impressions. Now Jim this is more than what you may think, my ads are active and my keywords have great quality scores. I even read the information next to the keywords and everything is fine. Why the heck I don't have any stats anymore? Usually after 30-min to a hour you will see SOME kind of traffic. What can possibly be wrong, its like my account is dead. Google didn't respond to my problem. One more weird thing Jim, I set up another campaign and next to the keywords it says my budget has been exhausted or exceeded. I still have the amount I initially deposited in my account so thats not true. For this problem, is it just I set my budget above whats in my account? I have been doing that for a while though. Is google starting to figure me out, I always set my account higher than what I have in the account. Why am I not receiving stats at all though? Sorry Jim but this always happens to me, please help if you can because Google support is horrible. I always have the most bizzare problems, i'm sorry but help if you can.

  16. Hello Jim,
    Its me again, I always have the worst luck with certain things and across come across bizarre situations that no one else experiences. Now remember I said that I was promoting Logitech right? I was doing great, cheap clicks with high ctr and great quality score ( a couple were actually 10/10). I funded my google account because my account became exhausted. When I ads start running again I'm getting no traffic, no impressions. Now Jim this is more than what you may think, my ads are active and my keywords have great quality scores. I even read the information next to the keywords and everything is fine. Why the heck I don't have any stats anymore? Usually after 30-min to a hour you will see SOME kind of traffic. What can possibly be wrong, its like my account is dead. Google didn't respond to my problem. One more weird thing Jim, I set up another campaign and next to the keywords it says my budget has been exhausted or exceeded. I still have the amount I initially deposited in my account so thats not true. For this problem, is it just I set my budget above whats in my account? I have been doing that for a while though. Is google starting to figure me out, I always set my account higher than what I have in the account. Why am I not receiving stats at all though? Sorry Jim but this always happens to me, please help if you can because Google support is horrible. I always have the most bizzare problems, i'm sorry but help if you can.

  17. I have a burning desire to succeed with PPC Jim, I'm doing well but this is slowing me down. I'm frustrated because I'm so anxious, its been a day or two. No impressions or nothing.

  18. I have a burning desire to succeed with PPC Jim, I'm doing well but this is slowing me down. I'm frustrated because I'm so anxious, its been a day or two. No impressions or nothing.

  19. Hey Jim, Doing my best to follow your instructions. I have several adgroups w/ 1 keyword in each. Started them all w/ the high bid strategy. All made 1st position until a few that apparently were less targeted brought my overall CTR to 98%. Now none of my ads show. My bid is still high. I'm working to improve my ads but how will I get my CTR up and improve Qlty score if my ads aren't showing. Besides trying to improve the targeting and quality of my ads, what can be done?

    Thanks, Aaron

    1. Aaron,

      Please post examples of your keywords, ads, and landing page, as well as your campaign settings here. Upload them to tinypic.com and then add them here with the link. Alternatively, if you have camtasia, shoot for me a video on the comments section and give me a tour of the account. I'll be able to give you proper feedback.

      But chances are, you're looking at an account that is under review if all the quality scores check out and these ads used to get impressions.

      So follow the instructions here: Why Won't Google Display My Ads Anymore

      Jim

  20. Hey Jim, Doing my best to follow your instructions. I have several adgroups w/ 1 keyword in each. Started them all w/ the high bid strategy. All made 1st position until a few that apparently were less targeted brought my overall CTR to 98%. Now none of my ads show. My bid is still high. I'm working to improve my ads but how will I get my CTR up and improve Qlty score if my ads aren't showing. Besides trying to improve the targeting and quality of my ads, what can be done?
    Thanks, Aaron

    1. Aaron,

      Please post examples of your keywords, ads, and landing page, as well as your campaign settings here. Upload them to tinypic.com and then add them here with the link. Alternatively, if you have camtasia, shoot for me a video on the comments section and give me a tour of the account. I'll be able to give you proper feedback.

      But chances are, you're looking at an account that is under review if all the quality scores check out and these ads used to get impressions.

      So follow the instructions here: Why Won't Google Display My Ads Anymore

      Jim

  21. Jim, quick question:

    Why do some keywords, on the keyword tool, show up as an 0.05 average CPC, and when I add them to my campaign they say: first-page bid estimate $0.40 or more?

    Thank you!

  22. Jim, quick question:

    Why do some keywords, on the keyword tool, show up as an 0.05 average CPC, and when I add them to my campaign they say: first-page bid estimate $0.40 or more?

    Thank you!

  23. Jim,

    Here are the screenshots for my campaign. All these ads link to the duplicated PPC Domination landing page with Mike on the video. It’s a brand new account and campaign. I set up 11 adgroups the first day and 3 more the next day. A few are not included. Each ad has 1 keyword in broad, exact, & phrase match. You might be right about it being under review. I’ll have to check on that.

    http://i41.tinypic.com/196lvl.jpg http://i43.tinypic.com/j58sgy.jpg http://i41.tinypic.com/1zbffnr.jpg http://i43.tinypic.com/30av1mx.jpg http://i44.tinypic.com/2ep4ns0.jpg http://i40.tinypic.com/10xh5kh.jpg http://i43.tinypic.com/15gs5si.jpg http://i39.tinypic.com/2dkfj80.jpg http://i44.tinypic.com/tisj.jpg http://i40.tinypic.com/2igm652.jpg http://i44.tinypic.com/24eypee.jpg

    Aaron

  24. Jim,
    Here are the screenshots for my campaign. All these ads link to the duplicated PPC Domination landing page with Mike on the video. It’s a brand new account and campaign. I set up 11 adgroups the first day and 3 more the next day. A few are not included. Each ad has 1 keyword in broad, exact, & phrase match. You might be right about it being under review. I’ll have to check on that.

    http://i41.tinypic.com/196lvl.jpg http://i43.tinypic.com/j58sgy.jpg http://i41.tinypic.com/1zbffnr.jpg http://i43.tinypic.com/30av1mx.jpg http://i44.tinypic.com/2ep4ns0.jpg http://i40.tinypic.com/10xh5kh.jpg http://i43.tinypic.com/15gs5si.jpg http://i39.tinypic.com/2dkfj80.jpg http://i44.tinypic.com/tisj.jpg http://i40.tinypic.com/2igm652.jpg http://i44.tinypic.com/24eypee.jpg

    Aaron

  25. Hi Jim,

    I am trying to promote the PPC Domination, and I am using my Link from my Magnetic Sponsoring back office. This is what is says next to all my keywords- "Ads rarely show due to low quality score" the keywords I have chosen are:adwords, google adwords , pay per click, generate leads with pay per click ,make money with adwords. They all have exact and broad match, I also added the google typos in there. After reading your blogs, I did go back and double check everything, changed some of my bids, pretty much incorporated all that you had suggested, and still nothing ( going into week 3) I remember you saying it might be worth a call to google support ? any suggestions. The good news is with this kind of advertising, I HAVEN'T SPENT ANY MONEY – But I haven't made any either :)

    Thanks for all your time & effort in helping us all succeed at this.

    Joan

  26. Hi Jim,
    I am trying to promote the PPC Domination, and I am using my Link from my Magnetic Sponsoring back office. This is what is says next to all my keywords- “Ads rarely show due to low quality score” the keywords I have chosen are:adwords, google adwords , pay per click, generate leads with pay per click ,make money with adwords. They all have exact and broad match, I also added the google typos in there. After reading your blogs, I did go back and double check everything, changed some of my bids, pretty much incorporated all that you had suggested, and still nothing ( going into week 3) I remember you saying it might be worth a call to google support ? any suggestions. The good news is with this kind of advertising, I HAVEN'T SPENT ANY MONEY – But I haven't made any either :)
    Thanks for all your time & effort in helping us all succeed at this.
    Joan

  27. Hi Jim –

    Great course – just finished it. It was my birthday present – I decided for something much more exciting than sweaters this year :) I wanted to know if we are doing our own landing page with a standard funded proposal like Mike Dillard's, do we put in our own aweber form or can we copy it from our page that we receive in our back office? If we copy it (which I think is the correct thing) can you tell me exactly where to find it when we view the source code? I'm not great with straight html.

    Also, when and how do your recommend we start connecting with our prospects that have viewed the free videos? I'm afraid that they will have no idea who I am when I start e-mailing them.

    Thanks for all your hard work! Great material and so step-by-step!

    Andrea

  28. Hi Jim –
    Great course – just finished it. It was my birthday present – I decided for something much more exciting than sweaters this year :) I wanted to know if we are doing our own landing page with a standard funded proposal like Mike Dillard's, do we put in our own aweber form or can we copy it from our page that we receive in our back office? If we copy it (which I think is the correct thing) can you tell me exactly where to find it when we view the source code? I'm not great with straight html.

    Also, when and how do your recommend we start connecting with our prospects that have viewed the free videos? I'm afraid that they will have no idea who I am when I start e-mailing them.

    Thanks for all your hard work! Great material and so step-by-step!
    Andrea

  29. Hi Jim,

    I've just done PPC domination and MS, great courses. I've just worked out how to get on the first page for home business opp. so bid high on the main keyword searches, I have: work from home(3.69 CTR), home businesses(3.03 CTR), and work from home opportunities (13.33 CTR). I'm paying AU$4.50-4.71 because my ads just weren't getting on the front page. My daily spend is $150. I've received 20 clicks in the last 3 hours. Just wondering how long from your experience, I will have to pay such high bids for these big keywords. It's up to $100 already and it's only been 3-4 hours.

    Thanks Jim,

    Helena (from Australia)

  30. Hi Jim,
    I've just done PPC domination and MS, great courses. I've just worked out how to get on the first page for home business opp. so bid high on the main keyword searches, I have: work from home(3.69 CTR), home businesses(3.03 CTR), and work from home opportunities (13.33 CTR). I'm paying AU$4.50-4.71 because my ads just weren't getting on the front page. My daily spend is $150. I've received 20 clicks in the last 3 hours. Just wondering how long from your experience, I will have to pay such high bids for these big keywords. It's up to $100 already and it's only been 3-4 hours.

    Thanks Jim,

    Helena (from Australia)

  31. Helena,

    Great work! You should drop your bid to the value you see in your average CPC column within a day or so with such high traffic. If your position stays high, then your bid is fine.

    You should also limit your daily budget to $20 or $25 and let your traffic diversify over a few days.

    You can also change your target countries to UK and Canada where there is traffic but less competition during this period. Schedule your ads to run only during their daytime hours too. This will reduce your cost significantly and allow you to spend longer establishing a high CTR.

    Hope that helps!

    jim

  32. Helena,

    Great work! You should drop your bid to the value you see in your average CPC column within a day or so with such high traffic. If your position stays high, then your bid is fine.

    You should also limit your daily budget to $20 or $25 and let your traffic diversify over a few days.

    You can also change your target countries to UK and Canada where there is traffic but less competition during this period. Schedule your ads to run only during their daytime hours too. This will reduce your cost significantly and allow you to spend longer establishing a high CTR.

    Hope that helps!

    jim

  33. Thanks Jim,

    I dropped the bid, for "work from home"(2.5CTR, av pos 4), working from home(6.67CTR, av pos 6.5) to the av CPC cost and it was all good.

    Just a question, if I limit my daily budget to $25, and the CPC are about $4.50, then my ads won't show for very long. So won't my CTR decrease?

    Thanks for your reply Jim :)

    Helena

  34. Thanks Jim,

    I dropped the bid, for “work from home”(2.5CTR, av pos 4), working from home(6.67CTR, av pos 6.5) to the av CPC cost and it was all good.

    Just a question, if I limit my daily budget to $25, and the CPC are about $4.50, then my ads won't show for very long. So won't my CTR decrease?

    Thanks for your reply Jim :)

    Helena

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