Why Won’t Google EVER display my Ads Anymore?

Guys, don’t panic, don’t get frustrated, and don’t be so quick to give up.

There are resources out there that are meant to make it easy for every single newbie. Most of you are simply not tapping into these resources at all! You’re entrepreneurs here–this is what we do–we figure things out and we don’t give up till we do.

Guys, don’t panic, don’t get frustrated, and don’t be so quick to give up.

There are resources out there that are meant to make it easy for every single newbie. Most of you are simply not tapping into these resources at all! You’re entrepreneurs here–this is what we do–we figure things out and we don’t give up till we do.

It’s come to my attention that some of you are absolutely devastated because Google either stopped displaying your ads…or it never had shown them in the first place. This is normal for anyone who is working in a brand new Adwords account.

Here’s the story of how i figured it out for my friend, and one of your fellow students, Sophie.

Your account is receiving no impressions because it’s under review. Don’t ask me what the heck that means, i just found out about it today. But from what I’ve seen the people getting hit by it are the ones who made too many changes in a brand new account.

To avoid this in future, when you create a new account, just create one campaign with one adgroup inside it. Inside that adgroup, only place ONE keyword with two ad variations.

It’s very likely that this “account review” process doesn’t take long anyway. I’ve never faced this problem myself.

I was able to speed it up so that it was done almost immediately for Sophie. I have no special pull–I logged in from her account and spoke to the chat staff. Any one of you can do it just as easily.

To begin with, I ran some of my own diagnostic tests.

I looked in her campaign settings and checked that she had geo-targeting to include the USA.

Next, i checked she was only targeting the Google network (not the Google partners nor the content network). She was.

I then checked that she had an adequate daily budget. She had a very small one, so i bumped it up to $100 per day. I did this to eliminate the chance that her budget was too low for Google to want to start running her ads.

Then, I checked to see if she had accelerated delivery of her ads on. She did not. So i turned it on instead of even delivery. It’s best to use accelerated delivery because that makes sure that your ads are ALWAYS shown until your daily budget is depleted–instead of trying to spread it out to make your budget last all day.

When all was checked, i saved the changes i made. And then i waited about 15 minutes.

Next, I wanted to simulate being in the USA as a real user running a Google search. Of course, how else was I going to see these US targeted ads if I’m searching from Jordan? To do this, I used a wonderful web proxy called hidemyass.

I punched in Google.com so I was accessing it through the proxy.

Then I typed into the proxy-accessed Google search one of Sophie’s keywords that I’d seen in her adgroup.

But none of her ads displayed. :(

I went back and changed the bid on that keyword to $5 per click. What if her bid was too low to get her front-page placement? I waited 15 minutes for the changes to propagate and ran the search again through the proxy.
Still, her ads wouldn’t display.

“Alright,” I thought to myself. “I don’t know what other weird things Sophie’s done when she setup this campaign–so I’m gonna start over.”

I built a brand new campaign targeting only the USA. It had only ONE adgroup, and ONE keyword inside it in exact match. I bid $5 per click on that keyword and set the campaign budget to $100 for the day. The keyword I picked was one that I knew receives over 1,000 impressions a month. I wanted to avoid the chance that it’s one of those rarely searched keywords Google hates.

15 minutes later, I re-ran the search. Still nothing.

I changed the keyword. Nothing.

I decided to try a different landing page. Any page would do, so I picked one off the Google sponsored search results and tested with it. Nothing.

Once i exhausted all tests–i knew that I had done everything a user can do. It was time to get tech support on this.

Since it was outside business hours, and I was tired as hell…I went to sleep and waited for the next day’s business hours.

I clicked the Contact Us link. There, i went to the live chat option and spoke to a Google rep.

I explained that this account belonged to a client of mine and she had recently set it up. She only ever had 2 impressions on the account. I explained that my bids were high at $5 per click and that i had tried various keywords without any impressions.

The rep asked what i used to test. I responded that i used a proxy to make sure that Google believed i was searching within the US. The rep kindly said he would look into the account if I would stand by.

I waited.

A few minutes later, the rep returned.

“Okay, I can’t see any reason why your ads aren’t showing so i’m going to need to escalate this. Where can I email you?” he asked.

I gave him my best e-mail address, and thanked him graciously for taking the time to look into this for me. I apologised for inconveniencing him with the trouble and left.

Sure enough, within an hour or so, i received an email from the Google rep.

He explained that the account was under review. The matter was corrected and the account was ready to be used.

And that’s how you get your account out of review, and ready for use.


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

22 thoughts on “Why Won’t Google EVER display my Ads Anymore?”

  1. Hi Jim,

    Just got an email from google telling me my account has been suspended and I have no idea why, I have followed your instructions but obviously done something wrong. my landidng page is http://www.leadsmonsoon.com which is masked and pointing at http://www.cashbuilderpro.com

    I have one campaign that uses three keywords – magnetic sponsoring, mike dillard, free leads.

    I have checked their t&c and I cannot see what I'm doing wrong.

    The link to my ads is below
    http://photos-f.ak.fbcdn.net/photos-ak-snc1/v2118

    1. Hi Steve,

      I don't think that your account has been suspended. nothing so drastic anyway…you would have to really really be bad to piss Google off enough to suspend your account.

      Most likely what you're seeing is a suspended ad notification. That's normal. I get these all the time.

      Usually the human reviewers go through your ads and do this from time to time. Please paste for me the actual text of the email they sent you here.

      By the way, your picture came up REALLY small so i have no idea what it is of. Also, I am hoping to God you didn't put "magnetic sponsoring", "mike dillard", and "free leads" into the same adgroup. It might be ok to have "magnetic sponsoring" and "mike dillard" as its author in the same adgroup. But "free leads" doesn't belong there. Take it out by itself.

      Jim

  2. Hi Jim,
    Just got an email from google telling me my account has been suspended and I have no idea why, I have followed your instructions but obviously done something wrong. my landidng page is <a href="http://www.leadsmonsoon.com” target=”_blank”> <a href="http://www.leadsmonsoon.com” target=”_blank”>www.leadsmonsoon.com which is masked and pointing at <a href="http://www.cashbuilderpro.com” target=”_blank”> <a href="http://www.cashbuilderpro.com” target=”_blank”>www.cashbuilderpro.com
    I have one campaign that uses three keywords – magnetic sponsoring, mike dillard, free leads.
    I have checked their t&c and I cannot see what I'm doing wrong.
    The link to my ads is below
    http://photos-f.ak.fbcdn.net/photos-ak-snc1/v2118

    1. Hi Steve,

      I don't think that your account has been suspended. nothing so drastic anyway…you would have to really really be bad to piss Google off enough to suspend your account.

      Most likely what you're seeing is a suspended ad notification. That's normal. I get these all the time.

      Usually the human reviewers go through your ads and do this from time to time. Please paste for me the actual text of the email they sent you here.

      By the way, your picture came up REALLY small so i have no idea what it is of. Also, I am hoping to God you didn't put “magnetic sponsoring”, “mike dillard”, and “free leads” into the same adgroup. It might be ok to have “magnetic sponsoring” and “mike dillard” as its author in the same adgroup. But “free leads” doesn't belong there. Take it out by itself.

      Jim

  3. Hi Jim

    Here's the email text

    Thank you for your patience. However, it has come to our attention that

    your Google AdWords accounts do not comply with our terms of service and

    advertising policies. As a result, your accounts have been suspended and

    your ads will no longer run on Google. As noted in our Terms and

    Conditions, Google reserves the right to terminate advertisements for any

    reason. To view our Terms and Conditions, please visit
    https://adwords.google.com/select/tsandcsfinder. We appreciate your

    cooperation.

    And now I'm off to remove 'free leads' from my keywords!

  4. Hi Jim
    Here's the email text

    Thank you for your patience. However, it has come to our attention that
    your Google AdWords accounts do not comply with our terms of service and
    advertising policies. As a result, your accounts have been suspended and
    your ads will no longer run on Google. As noted in our Terms and
    Conditions, Google reserves the right to terminate advertisements for any
    reason. To view our Terms and Conditions, please visit
    https://adwords.google.com/select/tsandcsfinder. We appreciate your
    cooperation.
    And now I'm off to remove 'free leads' from my keywords!

  5. Steve,

    Upon doing a bit of digging around, it may be that you got in trouble for copying images and text from MS (copyright infringement). Not really sure, but please check with them.

    Suspension is serious…

    Jim

  6. Steve,

    Upon doing a bit of digging around, it may be that you got in trouble for copying images and text from MS (copyright infringement). Not really sure, but please check with them.

    Suspension is serious…

    Jim

  7. Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they won't ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as "valid" businesses. As a result, they have disallowed all ads forwarding to affiliate links/sites, bridge pages that then forward to an affiliate site, and any site that contains or mirrors all or portions of a parent company site. Even my ads for my own personal site landing page and home business web sites went down. They did not disapprove them, but they lowered my Quality Score so low that the ads never display. So be prepared, you may not see this happen until you edit or create a new ad, then Goggle will review all your campaigns, that's when all your MLM, home business and affiliate ads will drop. I moved all mine to Yahoo last night until we all can come up with a solution to this.

    This is going to shut down every ad anyone has running on Google as an affiliate for the Magnetic Sponsoring products. See http://www.perrymarshall.com for his video on Google Tightening the Screws Again, he is having a live call on Monday at noon CST concerning this, don't know if he will have a soluton or not.

  8. Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they won't ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses. As a result, they have disallowed all ads forwarding to affiliate links/sites, bridge pages that then forward to an affiliate site, and any site that contains or mirrors all or portions of a parent company site. Even my ads for my own personal site landing page and home business web sites went down. They did not disapprove them, but they lowered my Quality Score so low that the ads never display. So be prepared, you may not see this happen until you edit or create a new ad, then Goggle will review all your campaigns, that's when all your MLM, home business and affiliate ads will drop. I moved all mine to Yahoo last night until we all can come up with a solution to this.
    This is going to shut down every ad anyone has running on Google as an affiliate for the Magnetic Sponsoring products. See <a href="http://www.perrymarshall.com” target=”_blank”> <a href="http://www.perrymarshall.com” target=”_blank”>www.perrymarshall.com for his video on Google Tightening the Screws Again, he is having a live call on Monday at noon CST concerning this, don't know if he will have a soluton or not.

  9. Hi Jim,

    At least for me, the LiveChat link you provided above for Google never seems to have anyone online. I guess one has to really dilligent?! Patience is a virtue no doubt, and I'll have to wait for them to get back to me via e-mail (been more than 48 hours though).

    Thank you for all the advice and common sense you share here (and elsewhere on 'net)!

    David Allinson

  10. Hi Jim,
    At least for me, the LiveChat link you provided above for Google never seems to have anyone online. I guess one has to really dilligent?! Patience is a virtue no doubt, and I'll have to wait for them to get back to me via e-mail (been more than 48 hours though).

    Thank you for all the advice and common sense you share here (and elsewhere on 'net)!
    David Allinson

  11. Hi Jim, I'm a real newbie at PPC and have been through your videos and did everything you suggested to create my first campaign. A few got disapproved but my 2 ads seem to be active now which surprises me. Anyway I did a google searh and neither show up. I'm advertising my MLM Biz Opp which goes to the Mag Sponsoring landing page. Can you help?

  12. Hi Jim, I'm a real newbie at PPC and have been through your videos and did everything you suggested to create my first campaign. A few got disapproved but my 2 ads seem to be active now which surprises me. Anyway I did a google searh and neither show up. I'm advertising my MLM Biz Opp which goes to the Mag Sponsoring landing page. Can you help?

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