why everyone wants to be a GURU !!

guru-rockstarput quite simply, there are gurus who know their shit and gurus who don’t.

and people out there have the choice to get their “make money online” fix from either the guy who knows his shit or the one who doesn’t.

It really doesn’t matter.

I mean, you get to also choose between the chick who’s a drabby bore or the real salesy extreme language chick.

you can hear from the video gal who hangs with rock stars…or to the Facebook guy who gets all mystical about it.

you can go to the guy who is making a fool of himself all over the net or the guy who maintains a cool composure.

you see, the guru game is no more than a

“Money Maker’s” Hollywood…

A field of actors, playing roles in performances they put on for you.

The rest of the people are either in the audience or trying to get in.

But what’s important, and what makes the market, is that EVERYONE aspires for rich and fame — and EVERYONE gets a shot to experience it in their own way.

Some types of people just like to watch a movie to enjoy it. or they like having the occasional song going while they go about their regular day.

The same people, in might tune into the “make money online channel” once in a while. They like reading an installment in the life of their favourite guru…in the form of an email or a video.

Another set of people want a more “real” experience with fame.

They’re the kind of people who are susceptible to becoming groupies, following the gurus about hoping to get picked for recognition…and sometimes they “score” by being some guru’s testimonial or ego boost.

Then we got another group…and these are the guys who get the game. So they strategically put themselves in the company of the right people, go to all the right auditions, and they figure out how to draw their own crowd of customers….until till they get “found”.

It’s not about talent or skill…

It’s irrelevant how COMPETENT a guru is…because you can think of their role, almost like an actor.

As long as they play a convincing role in a production (like a launch or a product)…which inspires or draws crowds.

It’s about a “performance”.

some actors play roles in comedy, some in drama. some artsy, some just lame.

that’s why most of the gurus play roles like the rock star lifestyle, for example…

the cars, the home, the tour around their office, the footage from their last “live appearance”…all that stuff is a necessary part of creating a perception. And this image, rockstar, in particular, it’s the sheer fantasy that draws the crowds.

It’s almost like watching Tom Cruise perform in Mission Impossible or Interview With the Vampire and then falling in love with the actor, who is neither a spy-hero nor a centuries old kinda “seductive” vampire. right?

that’s just a role he pulls off…even though we assume everyone knows that it’s just entertainment.

in the same way, there’s gurus who play the real “serious” business guy role. they use big words and businessy language, they talk about the news and intellectual stuff…and there’s a crowd for that too.

Actually, some of the same guys who love the “fantasy” performance done by Guru 1 may also just as well enjoy the “serious” performance played by Guru 2.

See what i mean?

so if you want to be part of the guru world, you’re going to need to work on your image as if you were authoring a reality show about your life. it doesn’t matter what ACTUAL business results you have. Talking about money is just ONE kind of performance and most people, honestly, can’t pull it off!

do your own thing. perform.

ouuuuuuuuuuuuuut!

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

4 thoughts on “why everyone wants to be a GURU !!”

  1. Krisna,

    you think so? i am pretty tame you know…and i dont do the whole MTV cribs thing. i like to think of myself more of a "intellectual" rebel haha

    jim

  2. Krisna,

    you think so? i am pretty tame you know…and i dont do the whole MTV cribs thing. i like to think of myself more of a “intellectual” rebel haha

    jim

  3. It could just be the hair, and the way you write. Maybe you should do the whole MTV Cribs thing (though you'd probably show all the coffee shops you visit instead!). If you're intellectual, then you ARE a rebel! Maybe that's why we get along so well!

  4. It could just be the hair, and the way you write. Maybe you should do the whole MTV Cribs thing (though you'd probably show all the coffee shops you visit instead!). If you're intellectual, then you ARE a rebel! Maybe that's why we get along so well!

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