We’ve all been there.
For me, it was at university. While at Massey.
And she was the gorgeous strawberry blonde anthropology major who sat next to me in a statistics class.
I could barely find anything to talk to her about–what IS anthropology, anyway?
But one day she mentions that her department’s club is having a fund raiser and needed volunteers.
I was in.
Two days later, I found out I’d offered to hawk lemon tarts, Anzac biscuits, lamingtons, and banana nut biscuits to the horde of undergrads that passed through the student centre.
That’s right… I, Jim Yaghi, was working a bake sale.
I spent the next five hours of my life listening to…
“ANTHROPOLOGY CLUB BAKE SALE HELP US RAISE MONEY FOR AN UPCOMING CAMPING TRIP EVERYTHING $2.00!”
…rapidly fired, in one breath,
…to an unending stream of indifferent (apparently already satiated) people.
Our best customers were professors, staff, and administrators who bought enough to take to their students or back to the office, even home to their families.
Still, there were only 100 items on the table.
Meaning, the most the club could possibly make was…$200.
And I wasn’t too keen on yelling, much to the chagrin of the quickly-becoming-hoarse anthro-girl.
I couldn’t stop thinking…
There has to be a better way to make $200.
And, honestly, who likes banana nut biscuits anyway?
So at the end of the day, I suggested she try MY way next time.
I advised that instead of a bake sale, start a “bake by demand” service and target non-students.
For $25, customers can choose whatever kind of baked good they want,
…and solicit the orders in advance.
That way, you’d have far less unproductive time. WAY less yelling. And considerably more competitive pricing.
With just 8 orders, she’d make $200.
With 20 orders, $500.
Imagine how many kebabs and sausage rolls $500 could buy to enjoy around that campfire!
Now that’s how you mobilize a complimentary labour force of bakers to produce maximum ROI.
It’s the ethical thing to do.
If people are donating their time and goods you don’t pass that savings off to the customers, you create as much profit as is possible for the cause.
That IS the point, after all.
But it’s surprisingly difficult for most people to focus on their ultimate goal while handling all the logistics.
Baking 100 sweets and organizing a table isn’t easy, after all.
Neither is starting a business.
And often entrepreneurs will get lost in all of their potential product options, forgetting that you’ve got to invest your time selling products that will actually pay off.
Not all products are right for your business, and in most cases, the higher the sale price, the better your potential to create a profitable advertising campaign.
You’re not Amazon, Google, or Walmart.
You can’t make a profit on the low priced, commoditized items other affiliates have flooded the market with. ($7 eBooks are about as profitable as $2 sweets.)
To become a super affiliate, you’ve got to match your offer with a product that fits very strategic criteria.
Super affiliates are not mired by the sunk-cost fallacy of feigning enthusiasm for a product they haven’t gotten results from and don’t truly believe in (much like me selling banana nut biscuits).
That doesn’t convert.
Super affiliates rigorously select from multiple potential product candidates based on a quantified match with their identified audience and the projected long-term profitability.
This ensures your prospects get excited about buying your product (so you can get paid, ideally more than once).
In manual 4 of the DIY Super Traffic Machine series we introduce a YaghiLabs innovation that scientifically determines the easiest and “best converting” product for your business.
The setup process begins on page 39.
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