When i get a new traffic client, the first question i HAVE to ask is this…
“What is your business?”
Think. How would you answer?
Such a basic question–but you’d be surprised at how incoherent
the responses i get are.
30 minutes into the conversion, I’d still
have no clue what they want me to drive traffic into.
I expect a ONE sentence reply that gets across what is unique and interesting about what you do. There’s no point talking about traffic if you can’t give me a straight answer on what your business is
…or what it does
…or who it’s for
…or what problem it’s supposed to solve
…or what’s special about it!
The whole point of advertising is for you to describe your
business to potential customers in a simple, interesting way that makes them want to take a closer look.
How can you do that if you’ve never thought about it?
I can’t in good conscience instruct a client to pay for traffic when i don’t have a clear idea of why i should care about their business.
That’s why my producer Jonathan and I decided to create Don’t
Be Stupid. It’s our weekly podcast dedicated to showing online marketers how
ridiculous and illogical their current views on traffic are…and helping them change.
In other words, if you want to get smart, listen to Don’t Be Stupid!
Our 2nd Episode is up on iTunes. If you haven’t heard it yet,
it gets deep into how you can give an intriguing , simple description of your business…which,
well, you can use in ads or landing pages…and get lots of quality traffic, eager to buy your shyt.
It’s free and only on iTunes.
But if we’re to keep the show
going, we need AS MANY REVIEWS as we can get (favourable or unfavourable, no
So if you like the content and want to keep accessing
it free every week, submit an iTunes review telling us what you loved or
hated…or what you’d like to see in future episodes.
Here’s the free link to listen:
And if you did leave a comment already THANK YOU!
You’re awesome. I won’t forget it.