She must have thought i’d gone nuts.
I guess i don’t blame her, considering what she caught me doing at the kitchen sink at 6 in the morning.
Before i go on, let me apologise for the broken link i sent out in yesterday’s email. The topic was an important one for traffic generation, nonetheless.
If only you knew how important!
Today’s email is a bit of a continuation on the topic.
Anyway, so what crazy thing was i doing at the kitchen sink first thing in the morning?
I was washing, with detergent, a bunch of regular, every day, average coins. And my wife busted me in the act.
It’s kinda nuts, i guess.
But there’s a good reason, honestly.
I’m not generally disciplined and this is a problem i’m well aware of. But for years now i’ve recognised the importance of consistency in business. And i make deliberate efforts in my every day life to train against my chaotic nature.
For example, when i first started marketing online, one of the earliest things i did was write articles and actively participate in topical forums.
To you, this may not seem a really sexy way of generating traffic, And let met tell you, although both methods were free, it was a LOT of work for very little return….
…FOR A WHILE.
You see, i made a goal of writing one article per day and made myself available to answer questions in an internet marketing forum whenever questions came in. I also sent out a daily email to my (then) tiny mailing list and gave out my phone number to subscribers to call me for help any time.
Later, i contributed articles to industry magazines and wrote guest posts.
Eventually it all paid off.
I still get some of my traffic from those articles, forum posts, products, guest blog posts, and magazine contributions i have done over the years. And I still take the occasional call or exchange emails with students, always listening to their problems and finding solutions for them.
Because my best and most loyal buyers have often come from those sources.
But i digress from the story…
The coins i was washing came from my car.
Most people HATE to receive coin change when buying things. I know some who throw away the coin parts of their change. I get it, coins take up a lot of space and jingle and jangle and they don’t fit well in a wallet.
But for years i’ve had what i like to think is a very good habit of dealing with my coin change.
Whatever coins are left over after buying something, i put in my pocket until i get to the car. Then i throw them into the coin compartment (i’ve always had a big one, always full).
Now, if ever i am stuck somewhere with paid street parking…i always have change.
But better yet…if ever i’m stuck in a “no cash on hand” situation and encounter a merchant who only takes cash, i’ve always got an emergency supply in the car.
That’s not all.
Every so often, when the coin compartment in the car is overloaded, i take all the coins and place them into a large coin jar i keep at home.
Again, this comes in REAL handy if, say, i order some groceries for delivery and the guy didn’t bring change or i forgot to grab some cash at the ATM beforehand.
Which is why, i celebrate coin change.
I make a point to break notes as often as i can…hey, in some situations NOT having change for a $100 is like not having money at all!
So the reason i was washing the coins?
My son spilled juice in the car a few days ago and they got sticky.
I took them inside to wash before placing in the jar.
I have not counted the coins in the jar, but i estimate there’s a few hundred dollars in coins because it’s a big jar–which is kinda cool and therein lies a great traffic lesson for you.
See, many internet marketers are disappointed with small trickles of traffic…to the point they collect leads to a list that they never monetize. Always, they are waiting for that special day to come when they have a giant list to make money from.
They collect leads…but they don’t email…they don’t sell. It’s just silence. And they cry about not having traffic.
You may not have thought about this before…
Every marketer who has a GIANT list of leads built it up one email at a time.
And if you consistently build your list, even at a rate of 2, 3, or a handful of new leads a day–and you consistently email them and show you value their trust in you…you’ll slowly but surely turn those leads into customers.
And those customers will turn into repeat buyers!
You’ll be amazed at how much money is hidden in tiny lists of email leads that you’ve invested time with… who you’ve made a genuine effort to help find solutions to their problems. People you’ve treated with respect and listened to and valued.
if you don’t value every single lead still subscribed to your list, then you’re leaving money on the table. Thousands of dollars you could have collected but didn’t because you didn’t think it was worth the effort.
It’s just like my little coin story…
Most people don’t care much about small change…it seems worthless.
But would you throw out a few hundred dollars of your hard earned money…just because you didn’t like how much room it took in your wallet?
Look…if you want to make a million bucks online (or otherwise), you have to start somewhere no matter how small…as long as you’re consistent…it adds up. Consistent action ALWAYS adds up.
Even a million leads are built one lead at a time.
So it’s not about the size of your list. It’s about the quality of the leads.
And what may come as a surprise is that the quality of the person on the other end of your list is really about YOUR quality. You make your leads qualified by learning about them, talking to them, and offering them great solutions to their problems.
That’s all from me today.
If you want to learn more about how to build a strong flow of qualified buyers, check out my DIY Super Traffic Machine training.
It’s the only one of my traffic products still available to the public. Because it covers every aspect of setting up your sales funnel.
Read up about it here…