I can’t tell you how many times I’ve heard advice along the lines of…
“If you hate doing something, or you’re just not good at it, outsource it and save yourself the headache.”
You’ve not doubt heard this too.
Here’s the problem…
This is TERRIBLE advice.
You know what most people dread?
Web design and development.
Most technical aspects of their business.
…all things that require a firm grasp of logic and analytical principles.
And you’re being told to pawn these tasks off…to an outsourcer?
To someone you don’t know, who is typically undervalued, and doesn’t care about your business–only your money?
What an awful idea!
It makes me want to smash my left testicle with a ball-peen hammer.
Yet it’s spouted as gospel by gurus (who couldn’t pass ANY entry-level university class in the business, finance, or computer science departments).
You know better than that.
This isn’t to say you should never outsource.
But there’s a smart way to do it.
And an idiotic way to do it.
I just spent over $USD 24,000 hiring a team to help with the programming of one of my projects.
And I spent that money with the knowledge that these outsourcers do not ultimately care about the success or failure of my business. My baby isn’t their baby; my “big fish” isn’t their “big fish.”
They’re not putting my business on the map. That’s my job.
So it would be unreasonable to expect my own personal level of care, detail, and thought to go into the project.
They’ve got other clients and other deadlines.
They’re only paid to do a job exactly as I describe it to them.
Nothing more, nothing less.
When you outsource, it’s your responsibility to ensure the job gets done to spec.
…I’ll tell you horror stories another day.
I’ve hired (and fired) dozens upon dozens of outsourcers over the years.
And in the process I’ve learned how to make “getting the job done” as efficient and cost-effective as possible.
This is why I made it a priority to share with you how to effectively outsource in each manual of the DIY Super Traffic Machine.
– Deep and detailed knowledge about every task that you can (optionally) outsource while building your Super Traffic Machine
– How much it should cost
– Exactly what skills are needed
– How to judge the work as good or bad
– How to ask for the job to be done (explicit instructions are critical)
If you can’t do all of these things you’re going to waste a TON of money on outsourcers trying to fool you.
They’ll make you think it’s going to take 6 weeks when it should only take 4 days.
They’ll use pre-made code from a gratis template and pass it off as custom.
And they’ll do a sloppy job while you end up paying for your ignorance.
It’s not surprising: outsourcers are used to selling to people who don’t know any better.
They’ll take an off-the-shelf plug-in you can download for free and make you think they spent weeks working on it. (I’ve had unethical outsourcers try this on me.)
You MUST know the difference.
Anyone and everyone is an expert when you don’t know the game you’re playing.
You don’t need to know exactly how it’s done. You don’t need to do it yourself. You just need to be able to take the 10,000′ view and make intelligent decisions about your outsourcers’ level of competence.
And that’s exactly what you’ll learn in pages 321-348 of the Website manual of the DIY Super Traffic Machine.
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