UPDATE: Jim & YaghiLabs dead?

Heya,

Ok it feels like forever since i wrote any traffic emails, i’m sorry. I’m still here, but the same can’t be said for almost all of YaghiLabs traffic training products. Let me give you a quick update.

I’ve retired all our products and they are no longer available to buy. With the exception of ONE:

Super Traffic Machine DIY Kit

Will the other training products become available again?

Maybe, but i have no plans for the near future.

If you already have purchases with us, they will continue to be accessible the same way you’ve always accessed them. Don’t worry about that. We just aren’t allowing more customers into the same training.

You’re probably curious why i would turn willing buyers away from products that are still in demand. The reasons are many, but here are just a few.

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REASON #1: Quality
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I’m a disorganised person by nature, involved in multiple projects, trying to do so much, and i never have time for anything that’s not on my mind right now. This means, after a product is created and sold, i have little interest in revising it, improving it, and making it better all the time.

This isn’t good for customer loyalty–something i cherish deeply.

Right now, the only way to access my knowledge on generating web traffic is through the DIY Super Traffic Machine–our 8 manual series that have complete instructions for setting up a high traffic site from concept to profit.

You know what? I like it better this way.

This product is where i have been and will continue to invest all my effort going forward.

Now i can focus every OUNCE of my energy on the Super Traffic Machine product and delight our students. Give them the very, very best training i possibly can. And then be able to come back and make it better month after month after month.

Indeed, the Super Traffic Machine is proving to be the MOST comprehensive, detailed, step by step training this industry has ever witnessed.

The customer satisfaction with this product is very high. Our students are even noticing the TINIEST details we’ve worked hard to design for a beautiful customer experience.

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REASON #2: Your Focus
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I’ve noticed over the years that as more training products accumulate in our inventory, students start getting confused as to which one they need.

“Which is relevant?” “Which is obsolete?” “Which is right for me?”

The piecemeal approach is nice for me–allows me to create small easy-to-create, valuable products, frequently, and make a decent profit each time i release one.

But to be quite honest, i think this is the LAST thing the industry needs.

There’s plenty of partial solutions out there to buy.

You get one bit of the puzzle, you get another bit of the puzzle, but then there’s no cohesive connection between the pieces. So students have a lot of scattered knowledge on lots of different things without being able to apply that knowledge in an effective and profitable way in their business.

Every new product we create has to assume the student does not have any prerequisite knowledge, even though 80% of students actually know quite a bit already.

So i decided to put an end to that with the Super Traffic Machine. It’s EVERYTHING you need to know, about setting up your traffic from concept to profit. All in one resource.

Go through the process once, and you’ll never need another training program again.

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REASON #3: Video is a crappy medium to
learn from
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There’s no “video books” at university. There’s no “video instructions” for IKEA furniture. There’s no “video manuals” for computer software.

It’s always text or print.

Text is easy to reference, search, and scan. Video is NOT.

When you’re learning, you need the instructions you’re following to sit open on your desk in front of you. So you can read one instruction, execute it, read another, execute that.

With video, this is impossible if the instructions go over 3-5 minutes (the ideal length for a demo). Unless you want to keep hitting pause every half a second.

Also, when you’re home-learning, you need to be able to come back and reference the details you miss. With video, you need to seek through hours of instruction to find that ONE thing you kinda half remember–but can’t find.

Plus, video is used by marketing gooroos as a lazy way to fulfill product promises without effort. And i for one think there’s enough “off the cuff” goooroooo-training out there to pollute and destroy an entire jupiter-sized planet. There’s no thought put into that stuff, no planning, no strategy.

You’ll never learn anything if all the instructions you have to go on are over-simplified, garbage that glosses over key instructions or “forgets” to mention them entirely.

I’ve always strived to give all the details in my training products. I assume nothing. But the Super Traffic Machine takes detailed instructions to another level.

It’s completely printed, modularised instructions, very well organised and easy to reference and follow. No detail is left out. Several brains go into constructing every manual.

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REASON #4: Traffic is TECHNOLOGY-
driven & traffic technology keeps changing!
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I can’t tell you how many times a perfectly valid and still effective YaghiLabs training product has been considered by students as “dated” because it showed screenshots from a previous version of the Adwords interface, or GoDaddy or whatever tool we’re demonstrating.

For ME it’s easy to adapt any technique i have to whatever new interface these services come up with.

But for students who didn’t know the technique in the first place–you’re not just having to focus on learning a new technique–you have to also figure out how to do it in the new interface that looks nothing like the video demo.

Unfortunately most of my old products were video, because video is GREAT for step-by-step live demonstration.

But video demos are impossible to modify once recorded. You have to shoot again which is not fun. I can’t realistically do this every time Adwords improves their interface or Facebook or Godaddy or Aweber, etc.

Text, on the other hand, is easy to update.

The Super Traffic Machine is immune to becoming obsolete. New students will always see the exact same thing on their screen as in the manuals. No more confusion.

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REASON #5: The One-Off product format
can’t stay current for long
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Traffic is a constantly evolving science. There are tools and strategies i use to build landing pages and generate traffic that weren’t available just a few MONTHS ago.

The first traffic training i ever released in ~2006 became obsolete literally two weeks after its release.

It’s silly to sell you guys a new training product every time a new tool comes out. Or every time i experiment with a new method.

“Jim’s Traffic Diary” is the follow-on training beyond the Super Traffic Machine (only available to members who have completed the 8 core modules). It is a way for me to reward loyal customers of the Super Traffic Machine by keeping them updated with the cutting edge latest techniques and tools i use. While assuming they have all the prerequisite knowledge necessary to make use of those advanced techniques and tools.

For example, recently i told a client to STOP split-testing their landing page. Instead, i asked them to install a certain tool that allows me to study their traffic. I returned with just TWO suggestions for their landing page that took them from spending $20/lead to $5/lead. It saved their campaign and stopped them from bleeding money.

i asked myself, could i have released a product dedicated to explaining this “technique”?

No. It’s not a technique at all. It’s a result based on a useful tool which required a fair bit of prior knowledge to even be relevant.

With “Jim’s Traffic Diary” though, i CAN actually share details of this example and help my students fix their landing pages to get more profit from their traffic. Because i can assume they have the right landing page in the first place!

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These are some of the most important reasons i have decided to retire all my traffic training products. And it’s why from this point forward, the only way to access what i know about traffic is through the Super Traffic Machine.

And if you noticed my absence from your inbox lately, it’s actually a GOOD pattern of mine. Every time i release a product, i disappear.

Most people who are selling traffic training to you right now spend all their energy and time creating the marketing for their “to be released” product. But when it comes time to deliver the product, they throw together anything, cram it full of filler, and give no importance to the deliverable they sold.

They email you only when they want your money.

This is CRAZY! I believe a business’ time is best spent developing and delivering quality products to solve their customers’ problems BETTER.

Marketing is secondary. Marketing can be (and often is) hired out!

So i take shortcuts and rush my marketing. It still works. Because i count on the quality of my PREVIOUS training to do the selling for me.

I disappear for long stretches because i’m working hard on solving the tough problems for you.

Perhaps i’m the one who’s got it backwards. But hey, at least i get to sleep with a clear conscience for all two hours of my night.

That’s the updates.

if you you’re not yet signed up and enjoying the Super Traffic Machine, you can get more details here:

 Learn UN-ORTHODOX Marketing & Traffic from Jim, the controversial Ex-Silicon Valley TRAFFIC GOBBLER – Free here …

jim

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