“The Kiss Of DEATH for Your Business

– Love From,
free-traffic

I was curious. Always wanted to know why this or that works. I had piles of opened toys, gutted of their insides, mechanical, electrical. Anything…and everything was open.

My absolute hungering NEED to “know why”…it was a programmed instinct…engraved on every chromosome of my being.

I just wanted to know why things worked
I just wanted to know why things worked

I remember the first time i discovered chat on the internet. I was happy. I bounced off walls with a stupid smile on my face.

One day, I could be speaking with a university student of medicine continents away. Another day, I could be asking questions of the Apple mac lover community…so scarce in those days.

Chat opened WORLDS to me.

From my father’s computer lab at his Malaysian office…all the way to people from Canada, Australia, the world. There was something so “Matrix-ly” adventurous about it all.

You’d have a hard time imagining that sort of excitement if you were of the younger generation. They take for granted this new way to communicate.

Of course, the technology in those days wasn’t as good as now. The most popular chat systems were basic…lines of text on a black screen like Instant Relay Chat (IRC). And what was really in those days was, “Web Chat”–

A basic webpage showing the last 10 lines of past conversation…It refreshed itself automatically every few seconds to show any new posts.

I remember looking at how my favourite webchat behaved, like Luke Skywalker might have looked at a robot and just knew instinctively how to re-engineer it… A bubble popped above my head, i snapped my fingers,

–“Why Golly, I bet i could build something JUST like that!”

I ducked into my own "Dexter's Lab" and made my business website
I ducked into my own "Dexter's Lab" and made my business website
And so i did.

Ducked out in my little “Dexter’s Lab”, I programmed the shit out of it.

The end result was beautiful. I gave for free the features chatters were used to paying for. Such simple things as being able to chat in colour was usually something only an “operator” could do with a paid monthly membership.

I still had a paid membership program. But I made their features so cool. They weren’t available anywhere else. Like, for example, I integrated chat with mobile phones and instant messengers. Come to think of it,

I may have been the inventor of the world’s FIRST Instant-Messenger…

Even at 16 years old, I knew what a $37 a month fee from hundreds of members would add up to.

I programmed the “shopping cart” with my own bare hands. Merchant solutions were rugged and raw in those days…they didn’t do much. So I coded automatic billing, expiring unpaid accounts, and upgrading existing ones.

My upgrade packages were IRRESISTIBLE. I knew what to do to get more money from existing customers.

When it was all done, i unleashed it.

My old chat community were my website’s earliest guests. They arrived in flocks and told their friends. They had loads of fun.

So how did free leads KILL my business?

Well, my biggest challenge was getting traffic to my website. And I made a fundamental mistake that I see so many marketers make now. Perhaps you’ve been making the same one.

See, I noticed that when I advertised, I had no problem getting people to login to the chat. But they’d almost immediately leave.

When there was no one else online to talk to, there was no reason for new people to stay. What use was the most incredible chat service if it didn’t provide a way for them to be entertained, a way to socialise, and give them an opportunity to meet new people?

I needed my chat to have chatters at all times if i hoped to keep new guests. So that when someone responded to an ad about the chat, they’d arrive and see that the site was busy and full of potential new friends.

So I cheated.

Don’t give me that look of disapproval. I was 16.

I programmed a set of random nicknames as fake users. So that if someone tried to see who was online, they’d see a hundred people or whatever. I even went so far as to create simple “bots” that would automatically respond to common phrases like “hello”, “how are you”, and

“What’s your bra size?”

I didn't care what traffic i got, even if it was people looking for naughty things
I didn't care what traffic i got, even if it was people looking for naughty things
When that didn’t work, I tried to get listed in some popular search engines–free traffic. I don’t even know if PPC existed back then…It was all about “search engine optimisation” or SEO.

I’d stuff keywords like “sex” and “nude” into the keyword tags and descriptive text. I figured those were the most popular searches people were doing on the internet lol. And they were!

Although you can’t do that so easily any more, I think most marketers these days are doing something similar. And i’m not talking about using the wrong keywords…it’s something far worse.

I eventually sold that community site to an investor for a lot of money. And aside from a few maintenance calls, I didn’t hear anything about it again.

Little did i know, that I was learning many lessons in business and that I’d eventually use every one of those lessons.

When I grew up, I came back to online marketing.

Once more, I was faced with the same problem. How do i attract people to my website?

I found myself doing SEO and banner advertising all over again. It brought back memories of my chat.

What’s changed since? I wondered

Aside from how much more difficult it is to get found today with so much brutal competition…not much changed.

People didn’t fall for my fake chatters nor for my sex keyword “optimisation” back in the days. And they weren’t going to buy because of my fake “positioning” strategies where I claim i don’t work with everyone because i’m so awesome and in such high demand. They certainly wouldn’t buy because I managed to get listed #1 in the search.

And forgive me for saying this, but so fucking what if google ranks my webpage as #1 for a search term?

Big whoop. Google thinks i’m relevant. But what does the person who clicked to my website think? What does my potential customer get from clicking my website?

I think when we do this traffic thing, we all get so caught up in making Google like us, or Facebook to put our ads near the top of everyone’s profile, or for youtube to give us a featured listing…that we forget what this business is all about.

People.

Because ultimately, it’s people we market to.

They ask me all the time,

“Jim, why do you write these long posts, don’t you know the optimum article length is 400 words? Why aren’t you filling out the meta tags and description text? Why don’t you use this plugin or that…”

… and i don’t have a good answer.

I don’t write for the search engine. I write for YOU.

I know if you have a great time reading my posts, you’ll come back voluntarily. You’ll look for the RSS feed on my blog, god knows if it even works, and you’ll wait to be notified of my updates. You’ll always be excited to receive email from me. Even when I’m selling. Even when i’m being an idiotic wanker. Even when i’m fucking up and sending out broken links or misspelled words.

Even when i’m calling you out on your bull.

You know what?

A few people noticed that this blog doesn’t allow people to leave links in their comments. And they’re angry.

Is there some “traffic” reason behind it? Is it because “I don’t want to leak Page Rank”? Do I want to discourage people from leaving comments?

Not at all. I don’t want you to leave a comment to get something in return. And I don’t want to send you OFF my website.

I want you to leave comments because you receive so much value from me. I want you to have fun here and on your own go and tell everyone else what a great time you had.

I want you to devour my website, and read one post after another. I want you to have such an AMAZING educational, entertaining, experience that you’ll voluntarily share stories from me with your friends by email and twitter.

THAT is what motivates me!

And this has been my approach to traffic. Whether I’m doing PPC or blogging. Facebook or Video marketing.

I want my website’s visitors to feel they got value from me worth more than the time or money they gave me.

It’s from this place of servitude that I conduct all my business. It’s why I get traffic and money with ease.

People who haven’t had success advertising their business yet, they usually get buried in learning the mechanics of traffic and sales, that they neglect the very essence of what they’re doing:

And it’s not to create back-links or beat the quality score.

It’s simply to give something valuable, and exchange it for people’s time or money.

In practice, that’s probably harder than it sounds. But if you’re like me and you believe that it’s all about people, not traffic.

Relationships, not sales…

Then let me help you realise your vision for your business. Let me be the person who finally paves you a way to serve your customers so they love you. Let me be the guy in your story about how you made it…


…Click Here To Make Me Send You Traffic…

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

21 thoughts on ““The Kiss Of DEATH for Your Business”

  1. Hi Jim,

    I am a fellow Aussie!

    I’m very interested in your “Done for You PPC Traffic” for $1,997 but I would like to explain my position to see if you think you can help me with your “Done for You PPC Traffic” offer.

    1. I am a Carbon Copy Pro M2 Consultant.
    2. I implemented my first Google Adwords campaign last August and was Google slapped and consequently banned by Google.
    3. I have had a new Landing Page developed (by a Consultant) and currently testing and adjusting/amending until conversion of Landing Page to Leads reaches 15-20%. My text PPC ads are with Adbrite on a limited budget until the desired conversion is acheived. Then I will ramp up the budget.

    Given the stage I’m at do you think you can help me/what do you suggest?

    Regards
    Ross (from Aus)

    1. @Ross Taylor: It's a shame you're off Google, but perhaps we can get you back on. There are ways to get it back, it depends if you're willing to explore them or not. If Adbrite is giving you the results you want, then you probably don't need my help! I have not used Adbrite myself, but i'll still be able to help you get lots of traffic with other engines (besides Google). Especially that you have such a high converting landing page. It would be preferable if we can get Google back because of its awesome content network mainly…but search, we can replace with other engines easily enough. I hope that helps you.

      @Rasul: I'm glad I've helped you shift your focus bro :) and thank you for sharing all those kind things. this is the stuff that makes doing business with you guys a great joy of mine.

      @Rebecca Geiger: I've been a fan of yours since we met :) It's always a pleasure speaking with you whether on IM or in these comments and i really appreciate you reading and sticking around!

      @Dan Mililli: thanks for saying that. you're spot on, a FUN and USEFUL experience is what makes people keep coming back. notice, i keep talking about "having a good time" and "fun" and "entertainment" because that's what really creates the relationship…people want to solve their problem but they wanna do it while having a good time :)

      @Jonathan Birch: right on!

      @Nicky: awesome! I'm happy you're gonna be there with us in vegas! It's gonna be so much fun. i've been there once before for another conference and had a fantastic time…and with all these great marketing minds there, you know it will be wonderful.

      thank you all for your comments. i'd like to thank you all for your loyalty and for your contribution to the conversation that makes this business of ours SO GREAT.

    2. @Ross Taylor: It's a shame you're off Google, but perhaps we can get you back on. There are ways to get it back, it depends if you're willing to explore them or not. If Adbrite is giving you the results you want, then you probably don't need my help! I have not used Adbrite myself, but i'll still be able to help you get lots of traffic with other engines (besides Google). Especially that you have such a high converting landing page. It would be preferable if we can get Google back because of its awesome content network mainly…but search, we can replace with other engines easily enough. I hope that helps you.

      @Rasul: I'm glad I've helped you shift your focus bro :) and thank you for sharing all those kind things. this is the stuff that makes doing business with you guys a great joy of mine.

      @Rebecca Geiger: I've been a fan of yours since we met :) It's always a pleasure speaking with you whether on IM or in these comments and i really appreciate you reading and sticking around!

      @Dan Mililli: thanks for saying that. you're spot on, a FUN and USEFUL experience is what makes people keep coming back. notice, i keep talking about “having a good time” and “fun” and “entertainment” because that's what really creates the relationship…people want to solve their problem but they wanna do it while having a good time :)

      @Jonathan Birch: right on!

      @Nicky: awesome! I'm happy you're gonna be there with us in vegas! It's gonna be so much fun. i've been there once before for another conference and had a fantastic time…and with all these great marketing minds there, you know it will be wonderful.

      thank you all for your comments. i'd like to thank you all for your loyalty and for your contribution to the conversation that makes this business of ours SO GREAT.

  2. Hey Jim, I'm a part of CCPro community and learning all this internet marketing stuff (which I love, but wish was easier :D). This article has reset my perspective! It's so easy to get caught up in understanding all the science of it, but that's not it! Case in point…the reason I got keyed into you was because you are the PPC King (according to Magnetic Sponsoring-Mike Dillard :D), but I stayed because I actually like you and what you post. I still don't know PPC yet, but I'll keep coming back because you write to people like me. Thanks for keeping us all focused on what's important online and actually in life…Relationships!

    Rasul

  3. Hey Jim, I'm a part of CCPro community and learning all this internet marketing stuff (which I love, but wish was easier :D). This article has reset my perspective! It's so easy to get caught up in understanding all the science of it, but that's not it! Case in point…the reason I got keyed into you was because you are the PPC King (according to Magnetic Sponsoring-Mike Dillard :D), but I stayed because I actually like you and what you post. I still don't know PPC yet, but I'll keep coming back because you write to people like me. Thanks for keeping us all focused on what's important online and actually in life…Relationships!

    Rasul

  4. Hi JIm!

    I have been a fan of yours for over a year now and this post is the reflection of that.

    I may have not met you in person but like you I was excited that you were the first person I IM'ed.

    It is incredibly funny to me that a simple hello and how can I help you? makes such a difference in the world.. instead of how can you help me…

    As always a big fan and a grateful reader of great mentors…

    Rebecca

  5. Hi JIm!
    I have been a fan of yours for over a year now and this post is the reflection of that.
    I may have not met you in person but like you I was excited that you were the first person I IM'ed.
    It is incredibly funny to me that a simple hello and how can I help you? makes such a difference in the world.. instead of how can you help me…
    As always a big fan and a grateful reader of great mentors…
    Rebecca

  6. Hi Jim,

    Greate post. It was entertaining and full of valuable information. I would have to agree that getting traffic means nothing if you don't provide value for people to keep coming back.

  7. Hi Jim,

    Greate post. It was entertaining and full of valuable information. I would have to agree that getting traffic means nothing if you don't provide value for people to keep coming back.

  8. Great post Jim – I just love your honesty. The critique is just what is needed right now, but before I drive traffic, I need to tweak my landing pages and add more content to the websites first ! See you in 'Vegas!

    Nicky (UK)

  9. Great post Jim – I just love your honesty. The critique is just what is needed right now, but before I drive traffic, I need to tweak my landing pages and add more content to the websites first ! See you in 'Vegas!
    Nicky (UK)

  10. Jim

    That was a really great story about how you built that chat room. I really liked it.

    Your point about creating your posts or your article or your video to be for "the reader" is a great point. I know that I have fallen victum of creating something without having the end user in mind. It was all about getting in the SE's. That never really seemed to work for me either.

    It wasn't until I was doing my best to speak my mined and add the value that I thought that I could that things started to change. I started to get a following because I was adding to the community, not to the SE's.

    So thanks for this. It was actually a great reminder for me.

    And just like you talked about in the post, I am going to share this with my friends because I got value out of it. Hope others do too.

    Steve

  11. Jim
    That was a really great story about how you built that chat room. I really liked it.
    Your point about creating your posts or your article or your video to be for “the reader” is a great point. I know that I have fallen victum of creating something without having the end user in mind. It was all about getting in the SE's. That never really seemed to work for me either.
    It wasn't until I was doing my best to speak my mined and add the value that I thought that I could that things started to change. I started to get a following because I was adding to the community, not to the SE's.
    So thanks for this. It was actually a great reminder for me.
    And just like you talked about in the post, I am going to share this with my friends because I got value out of it. Hope others do too.
    Steve

  12. Hi Jim,

    Greate post. It was entertaining and full of valuable information. I would have to agree that getting traffic means nothing if you don't provide value for people to keep coming back.

  13. Hi Jim,

    Greate post. It was entertaining and full of valuable information. I would have to agree that getting traffic means nothing if you don't provide value for people to keep coming back.

  14. Thanks for a great story and more importantly a very valuable lesson. Of all the blogs and websites within our industry yours is the only one that I follow religiously. There are so many blogs that seem to be written for the search engines rather than the reader, and they bore the crap out of me. Your posts are always entertaining and education which is a nice blend. I actually love seeing emails from Jim Yaghi in my inbox and I'm always curious as to what's in store (so much better than annoying the shit out of people hoping they'll open an email).

    so how well does this approach work? … well it's a couple of hours before your PPC Supremacy Course launches and I don't know how much it will cost but I DO KNOW that I will buy it without hesitation. No need for big long copy driven email campaigns to persuade me to buy from you…I was sold before I even knew about it! Just send me the link and say “Buy It Here” (which is pretty much what you do anyway, cheeky bugger) and that's enough. This is what happens when you write for people and not the silly search engines.

    Love your work!

    Steve

  15. Thanks for a great story and more importantly a very valuable lesson. Of all the blogs and websites within our industry yours is the only one that I follow religiously. There are so many blogs that seem to be written for the search engines rather than the reader, and they bore the crap out of me. Your posts are always entertaining and education which is a nice blend. I actually love seeing emails from Jim Yaghi in my inbox and I'm always curious as to what's in store (so much better than annoying the shit out of people hoping they'll open an email).

    so how well does this approach work? … well it's a couple of hours before your PPC Supremacy Course launches and I don't know how much it will cost but I DO KNOW that I will buy it without hesitation. No need for big long copy driven email campaigns to persuade me to buy from you…I was sold before I even knew about it! Just send me the link and say "Buy It Here" (which is pretty much what you do anyway, cheeky bugger) and that's enough. This is what happens when you write for people and not the silly search engines.

    Love your work!

    Steve

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