Does Google Hate Affiliate Advertisers?

Yesterday I was forwarded a message from a distressed fellow reader who discovered all his campaigns were disapproved for violating Google’s terms of service.

Here is his story (as posted in comments):

Scott Phares • Jan 31, 2009 @2:49 pm

Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses.

Yesterday I was forwarded a message from a distressed fellow reader who discovered all his campaigns were disapproved for violating Google’s terms of service.

Here is his story (as posted in comments):

Scott Phares •  Jan 31, 2009 @2:49 pm

Hi Jim – Google changed the rules yesterday. All my ads were disapproved or their Quality Score went so low they won’t ever display. I called an 800 number I have for Google and spoke with one of their adwords reps. Google no longer considers network marketing, affiliate marketing and MLM businesses as “valid” businesses. As a result, they have disallowed all ads forwarding to affiliate links/sites, bridge pages that then forward to an affiliate site, and any site that contains or mirrors all or portions of a parent company site. Even my ads for my own personal site landing page and home business web sites went down. They did not disapprove them, but they lowered my Quality Score so low that the ads never display. So be prepared, you may not see this happen until you edit or create a new ad, then Goggle will review all your campaigns, that’s when all your MLM, home business and affiliate ads will drop. I moved all mine to Yahoo last night until we all can come up with a solution to this.

This is going to shut down every ad anyone has running on Google as an affiliate for the Magnetic Sponsoring products. See http://www.perrymarshall.com for his video on Google Tightening the Screws Again, he is having a live call on Monday at noon CST concerning this, don’t know if he will have a soluton or not.

I went to investigate immediately…could it be true? Is Google shutting down affiliate advertisers for good?

Should we panic?

It’s unlikely.

Two years in the online advertising game, the rules have changed many times for me before too. People predicted doom…businesses shut down because they couldn’t generate traffic any more, people were angry, fingers got pointed…

And yet, online marketing lived on. Fortunes were made by others.

In fact, I was only a small-fry for many of those changes. Yet, here I am today: Still generating tons of Google Adwords traffic, still making sales, and still in Google’s good books. So far anyway 😉

I gotta admit, though, Scott’s message sure made me nervous.

First thing I did, was to get in touch with Adwords support. I asked for the latest policy on affiliate advertising.

Don’t click the link yet, but here it is: http://adwords.google.com/support/bin/static.py?page=guidelines.cs&topic=9271&subtopic=9280

Let me save you the distraction of clicking through to the policy page. This is the first line you’re going to read:

We do not allow data entry affiliates to use AdWords advertising, but all other affiliates may participate in the AdWords programme.

And don’t beat yourself up about not knowing what a “data entry affiliate” program is. Although Google’s help links the text to a dead page, I saw this very rule back in April of 2008. So nothing has changed there. NOTHING at all.

Data entry affiliate programs are dodgey. You guys are a good bunch and I don’t recommend you get involved in such things. (If you’re involved in dodgey stuff, you’re disowned ;))

Most of you here have your own legitimate business (info marketing business, small business, network marketing, mlm, direct sales). The-other-most-of-you promote affiliate products from sites like Clickbank, Commission Junction, and maybe Hydra and NeverBlue. You guys are all safe.

The sentence i ripped out of the adwords policy basically translates to:

“You Are Allowed To Use Google Adwords To Advertise Your Business”

Next, on the above policies page, Google says that they “monitor” and “don’t allow” the following:

 

  • Redirect URLs
  • Bridge Pages
  • Framing

 

I don’t remember the last two items on the list because it’s been some time since I’ve revised this page. But if you’re a PPC Domination customer or you’ve been doing Adwords for any length of time you know by now that redirected URLS (also known as URL forwarding) are not allowed.

This means, you can’t register a godaddy domain and use its URL-Forwarding option to redirect its visitors to your affiliate URL. Adwords imposes this rule by insisting that you use the same top-level domain on both your display and target URLs. That’s nothing new, that’s why I told you guys to use the masking option too (we’ll get to that in a second).

Until yesterday, I’d never heard of a “Bridge Page“.

A quick definition search on Google uncovered these definitions in context for a “Bridge Page”:

 

  • is similar to a “Doorway Page”, because it is an entry page into a website designed to target keywords that are usually absent from the …
    www.websight.net.au/search-engine-optimisation/marketing-terms.asp
  • Another term for a doorway page.
    www.simply.com.au/glossary.php
  • Also known as a doorway page, an information page, or spam. A web page created for the sole purpose of ranking well in the search engines. …
    www.corporatewebsitemarketing.com/search-engine-marketing-glossary.html
  • These are keyword specic pages made specially to rank well in search engines. It acts as an entry point through which visitors get in to the main …
    www.searchenginegenie.com/search-engine-glossary-b.htm
  • Like a “Doorway Page”, a specifically designed entry point to a web site.
    www.spiderseo.net/SEO%20Glossary.html

 

A quick skim of the above reveals that a bridge page is a piece of internet spam. It’s a page whose purpose is JUST to bullshit Google and other searches into believing that relevant content exists on this site. Does that sound like a nice thing to do?

No. We’re marketers here, guys. We don’t want to trick anyone to click our ad. It costs us money for untargeted traffic. So I hope you’re not using nor were you contemplating using a bridge page.

And finally, framing.

Here is where we run into trouble. Because I’ve advised many beginners to use URL masking/cloaking to avoid creating landing pages for adwords. This had, for some time, been a valid alternative to using domain forwarding on the merchant’s page.

Masking or cloaking works by using an HTML element called a “frame”. It’s a way you can embed one webpage inside another. Usually, you take the affiliate page from the merchant and embed it in a single page on your own domain so it appears like the affiliate page actually came from your domain.

Let’s be straight up here…URL masking is a deceptive practice.

I only suggested it as a temporary solution for people who wanted to start advertising in adwords. Unfortunately, the recent banning of “framed” landing pages makes your life a little harder–Particularly if learning to make landing pages was something you planned to put off till later.

On the upside, you were going to have to create your own landing pages eventually.

Effective and profitable Pay Per Click advertising really requires that you have several different landing pages to better match each keyword you bid on.

I know that not everyone’s tech savvy–but it’s easy enough that anyone can learn it. Yes, even you grandma–I mean, hey, we’re internet marketers! Roll up your sleeves and learn it. Or if you got the money to hire someone to do it for you, go for it.

If you guys ask for it, I might have to release a simple guide for technically challenged people to create their own landing pages.

Anyway, the Adwords Affiliate policy page continues with suggestions of what Google would like to see on advertisers’ landing pages. Consider these, not just as suggestions, but as an exact formula for getting dirt cheap advertising on Adwords. Following this advice will qualify you for Google rewards of cheaper click costs, more exposure, and higher profit.

Consider these guidelines as the rule book for staying in Google’s good books, even if the policies change.

And by the way, in case you were wondering, I’ve checked on my affiliate campaigns–and they’re all running. I’m getting cheaper clicks, more leads, for less bucks. Do you know why?

Because Google’s policy change has thinned the herd–again.

So, “Thank You Google for changing your affiliate advertising policy!”


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

76 thoughts on “Does Google Hate Affiliate Advertisers?”

  1. Wow, Google certainly is thinning the herd. I've also heard they are not going to allow split testing of domains in the SAME Adgroup. Not official yet, but if I heard correctly, Google is supposed to start imposing at the end of February.

    I recommend a simple html editor for those getting into the landing page business, Kompozer @kompozer.net. Just google kompozer and you can download it as well. Its pretty much just a basic html editor. No fluff, no glitz, no cost. All you need to be able to make a landing page is type, and copy and paste some html code.

    Its free shareware so its something you don't have to purchase. You will have to host your page somewhere, but that's pretty cheap.

  2. Wow, Google certainly is thinning the herd. I've also heard they are not going to allow split testing of domains in the SAME Adgroup. Not official yet, but if I heard correctly, Google is supposed to start imposing at the end of February.

    I recommend a simple html editor for those getting into the landing page business, Kompozer @kompozer.net. Just google kompozer and you can download it as well. Its pretty much just a basic html editor. No fluff, no glitz, no cost. All you need to be able to make a landing page is type, and copy and paste some html code.

    Its free shareware so its something you don't have to purchase. You will have to host your page somewhere, but that's pretty cheap.

  3. Hi Jim,

    I picked up the PPC Domination course about a week ago, and have been through the first nine videos so far. I have to admit, when I first got the email from Perry Marshall about the Google change, I thought I might have just thrown away my money on a now-defunct course.

    Your follow-up has helped ease my mind a bit, and I am sure you are already planning ways to deliver this message to the rest of your customers and potential customers. Since this course is a video course delivered online, you have a nice advantage in that you can update it to reflect changes in the industry.

    You could easily post a new call or video in the PPC back office to coach people on these changes, adding significant value to the course and multiplying the appeal the course has for potential customers. I will be watching eagerly to see how this news is seen by you not as a hindrance, but an opportunity to shine through and REALLY dominate the competition.

    Lane Reiss

  4. Hi Jim,

    I picked up the PPC Domination course about a week ago, and have been through the first nine videos so far. I have to admit, when I first got the email from Perry Marshall about the Google change, I thought I might have just thrown away my money on a now-defunct course.

    Your follow-up has helped ease my mind a bit, and I am sure you are already planning ways to deliver this message to the rest of your customers and potential customers. Since this course is a video course delivered online, you have a nice advantage in that you can update it to reflect changes in the industry.

    You could easily post a new call or video in the PPC back office to coach people on these changes, adding significant value to the course and multiplying the appeal the course has for potential customers. I will be watching eagerly to see how this news is seen by you not as a hindrance, but an opportunity to shine through and REALLY dominate the competition.

    Lane Reiss

    1. “If you've been listening in and think that “Google Hates Affiliates” is a catchy tune, let me warn you – don't get caught up in the lyrics”

      — Rosalind Gardner
      in “Google Hates Affiliates”

  5. @Kurt Henninger thanks man, that's a great help for anyone who wants to avoid learning HTML.

    @Lane Reiss yep that's definitely something i plan to do! i want to make a video showing the process but i need to figure out the easiest way for you guys to learn it.

    @Eric Walker you're welcome

  6. @Kurt Henninger thanks man, that's a great help for anyone who wants to avoid learning HTML.

    @Lane Reiss yep that's definitely something i plan to do! i want to make a video showing the process but i need to figure out the easiest way for you guys to learn it.

    @Eric Walker you're welcome

  7. Awesome Jim!! We are but your Padawans in this never ending battle against the "Dark Side." LOL!! =)

    Good stuff Jim.. I'll stay tuned! Looks like we have to "accelerate" our learning curve to do our own landing pages, etc. =)

  8. Awesome Jim!! We are but your Padawans in this never ending battle against the “Dark Side.” LOL!! =)

    Good stuff Jim.. I'll stay tuned! Looks like we have to “accelerate” our learning curve to do our own landing pages, etc. =)

  9. Good coverage. Sounds like the computer science degree and 10 years experience of developing web apps is coming in handy more and more every day.

    Forest

  10. Good coverage. Sounds like the computer science degree and 10 years experience of developing web apps is coming in handy more and more every day.

    Forest

  11. Jim,

    I've been thinking about this a lot since yesterday. For people like me or my friends Eric and Lane who commented above..we just create our own landing pages and move forward. My concern is that many programs, including PPC domination, have been focusing on how easy it is for newbies to begin marketing funded proposal systems because they can go out and immediately utilize a well tested landing page. When you are building an MLM business, you want to teach duplication to your team. Even the new Renegade University Pro system starts with suggesting that newbies use all types of social media to direct potential prospects to the Renegade U. landing page. Dillard does the same in his materials, emphasizing that his landing pages are so well tested that anyone can get a decent conversion by using them.

    My point is, that if this is no longer the case when it comes to Google PPC, then it really does change the way we conceptualize the entire training and duplication process of new people in our organizations. Affiliate landing pages for funded proposal systems have formed the basis of many teaching systems that are being used in the industry. For those who are already ahead of the curve..we do what we need to do. But the bigger picture is that we will need to find a way to duplicate what we do with our down-line, and that gets much trickier if everyone needs to create a personal landing page from the get go.

    Deborah Tutnauer

  12. Jim,
    I've been thinking about this a lot since yesterday. For people like me or my friends Eric and Lane who commented above..we just create our own landing pages and move forward. My concern is that many programs, including PPC domination, have been focusing on how easy it is for newbies to begin marketing funded proposal systems because they can go out and immediately utilize a well tested landing page. When you are building an MLM business, you want to teach duplication to your team. Even the new Renegade University Pro system starts with suggesting that newbies use all types of social media to direct potential prospects to the Renegade U. landing page. Dillard does the same in his materials, emphasizing that his landing pages are so well tested that anyone can get a decent conversion by using them.

    My point is, that if this is no longer the case when it comes to Google PPC, then it really does change the way we conceptualize the entire training and duplication process of new people in our organizations. Affiliate landing pages for funded proposal systems have formed the basis of many teaching systems that are being used in the industry. For those who are already ahead of the curve..we do what we need to do. But the bigger picture is that we will need to find a way to duplicate what we do with our down-line, and that gets much trickier if everyone needs to create a personal landing page from the get go.

    Deborah Tutnauer

  13. Deborah,

    You're absolutely right. And there's a trend toward that direction of things getting harder and harder. Eventually, it will be just as difficult to make money affiliate marketing or funded proposal marketing as it is to make money in real estate.

    Now is the time to get in and make money while learning.

    It's a good topic i've been pondering too. thanks for bringing it up!

    Jim

  14. Deborah,

    You're absolutely right. And there's a trend toward that direction of things getting harder and harder. Eventually, it will be just as difficult to make money affiliate marketing or funded proposal marketing as it is to make money in real estate.

    Now is the time to get in and make money while learning.

    It's a good topic i've been pondering too. thanks for bringing it up!

    Jim

  15. Here's a dummy question. I realise it's easy to use an affiliate page and that saves the hassle of having to create your own. Plus, especially with MS, those pages are tested to the limit for conversion.

    But, even for me, it would be pretty easy to copy that page and save it as my own, then just upload it to my site. The snag is that it would only be a doorway page. The visitor would still then have to be sent to the affiliate url in order to get the commission.

    Isn't there some way that affiliates can be given a snippet of code (instead of an affiliate url), to insert in their own pages so the visitor can sign up or buy directly from there, instead of having to go through an affiliate url? Or is this too silly a question, lol?

    Susan

    1. Susan
      secretofmagneticsponsoring.com
      sancoils@gmail.com
      78.144.239.48
      Submitted on 2009/02/01 at 8:18pm

      Here’s a dummy question. I realise it’s easy to use an affiliate page and that saves the hassle of having to create your own. Plus, especially with MS, those pages are tested to the limit for conversion.

      But, even for me, it would be pretty easy to copy that page and save it as my own, then just upload it to my site. The snag is that it would only be a doorway page. The visitor would still then have to be sent to the affiliate url in order to get the commission.

      Isn’t there some way that affiliates can be given a snippet of code (instead of an affiliate url), to insert in their own pages so the visitor can sign up or buy directly from there, instead of having to go through an affiliate url? Or is this too silly a question, lol?

      Susan

      You really need to provide a UNIQUE experience on that page. If you copy the page you're in violation of copyright and could get suspended. So no, you shouldn't copy the page because it defies the purpose.

      jim

  16. Here's a dummy question. I realise it's easy to use an affiliate page and that saves the hassle of having to create your own. Plus, especially with MS, those pages are tested to the limit for conversion.

    But, even for me, it would be pretty easy to copy that page and save it as my own, then just upload it to my site. The snag is that it would only be a doorway page. The visitor would still then have to be sent to the affiliate url in order to get the commission.

    Isn't there some way that affiliates can be given a snippet of code (instead of an affiliate url), to insert in their own pages so the visitor can sign up or buy directly from there, instead of having to go through an affiliate url? Or is this too silly a question, lol?

    Susan

    1. Susan
      secretofmagneticsponsoring.com
      sancoils@gmail.com
      78.144.239.48
      Submitted on 2009/02/01 at 8:18pm

      Here’s a dummy question. I realise it’s easy to use an affiliate page and that saves the hassle of having to create your own. Plus, especially with MS, those pages are tested to the limit for conversion.

      But, even for me, it would be pretty easy to copy that page and save it as my own, then just upload it to my site. The snag is that it would only be a doorway page. The visitor would still then have to be sent to the affiliate url in order to get the commission.

      Isn’t there some way that affiliates can be given a snippet of code (instead of an affiliate url), to insert in their own pages so the visitor can sign up or buy directly from there, instead of having to go through an affiliate url? Or is this too silly a question, lol?

      Susan

      You really need to provide a UNIQUE experience on that page. If you copy the page you're in violation of copyright and could get suspended. So no, you shouldn't copy the page because it defies the purpose.

      jim

  17. haha, glad I'm not the only one to have thought of it Lane. Don't feel so bad now. I realise it's pain for those affiliates with no domain and hosting of their own, but maybe it'll be the kick up the butt they need to actually go out and get them.

  18. Susan,

    You have posed the question I was getting ready to ask. Even if what you are asking is possible, though, can users still benefit from the split-testing and other optimization strategies that Mike Dillard, Ann Sieg, and other funded proposal owners use on the landing pages they have created for their affiliates?

    I do wonder about essentially cutting and pasting the various components of the landing pages for systems such as MS and BOAB onto your own landing page. I am pretty new to landing pages, so there may be issues with this I'm not aware of. I look forward to Jim's response on this.

    Lane Reiss

  19. Susan,

    You have posed the question I was getting ready to ask. Even if what you are asking is possible, though, can users still benefit from the split-testing and other optimization strategies that Mike Dillard, Ann Sieg, and other funded proposal owners use on the landing pages they have created for their affiliates?

    I do wonder about essentially cutting and pasting the various components of the landing pages for systems such as MS and BOAB onto your own landing page. I am pretty new to landing pages, so there may be issues with this I'm not aware of. I look forward to Jim's response on this.

    Lane Reiss

  20. haha, glad I'm not the only one to have thought of it Lane. Don't feel so bad now. I realise it's pain for those affiliates with no domain and hosting of their own, but maybe it'll be the kick up the butt they need to actually go out and get them.

  21. Jim, You wrote above:

    "Let’s be straight up here…URL masking is a deceptive practice.

    I only suggested it as a temporary solution for people who wanted to start advertising in adwords. Unfortunately, the recent banning of “framed” landing pages makes your life a little harder"

    Yet in PPC Domination you spend a large portion of video #1 teaching people to use funded proposals, the sales letters that go with them and emphasize the benefits of utilizing an existing selling system in it's entirety. In Video #4 you then teach people how to forward and then mask their domain name when redirecting it to a funded proposal landing page. Your course spends a lot of time showing the new person that this is indeed the best way to go. You do not mention at all in the Training Course that using this method is "just a temporary solution".

    Clearly with the new rules, it has become an extremely temporary solution…In your answer to me above you indicate that affiliate marketing and funded proposals will become harder and harder to use… yet you have developed a PPC Training Course wherein this is a good portion of what you teach in the first third of the course.

    I'm curious about the two different messages that I'm hearing. I cannot in good faith promote PPC Domination as I have been, as a wonderful training for beginners without a better understanding of how you are putting all these pieces together.

    In All Sincerity,

    Deborah Tutnauer

    .

  22. Jim, You wrote above:

    “Let’s be straight up here…URL masking is a deceptive practice.
    I only suggested it as a temporary solution for people who wanted to start advertising in adwords. Unfortunately, the recent banning of “framed” landing pages makes your life a little harder”

    Yet in PPC Domination you spend a large portion of video #1 teaching people to use funded proposals, the sales letters that go with them and emphasize the benefits of utilizing an existing selling system in it's entirety. In Video #4 you then teach people how to forward and then mask their domain name when redirecting it to a funded proposal landing page. Your course spends a lot of time showing the new person that this is indeed the best way to go. You do not mention at all in the Training Course that using this method is “just a temporary solution”.

    Clearly with the new rules, it has become an extremely temporary solution…In your answer to me above you indicate that affiliate marketing and funded proposals will become harder and harder to use… yet you have developed a PPC Training Course wherein this is a good portion of what you teach in the first third of the course.

    I'm curious about the two different messages that I'm hearing. I cannot in good faith promote PPC Domination as I have been, as a wonderful training for beginners without a better understanding of how you are putting all these pieces together.

    In All Sincerity,
    Deborah Tutnauer
    .

  23. Jim,

    Aren't you glad you have made this amazing course for all of us and now everyone is coming back to you to fix their problems! I'm not says anything bad about anyone because I too have asked Jim for help! But really when it comes down to it Jim has give us all something great and has taught us a lot! As for google he can't control what they do! That is way internet marketing is so great, it's always changing! But it is our jobs to learn from it and become better! Isn't that what being an entrepreneur is all about! Things change and we have to adept?

    Jim thanks again for all your help and I will continue to read your blog and follow you for any other training you have!! Take care man!

    Best Wishes,

    Evan Broadhead

  24. Jim,

    Aren't you glad you have made this amazing course for all of us and now everyone is coming back to you to fix their problems! I'm not says anything bad about anyone because I too have asked Jim for help! But really when it comes down to it Jim has give us all something great and has taught us a lot! As for google he can't control what they do! That is way internet marketing is so great, it's always changing! But it is our jobs to learn from it and become better! Isn't that what being an entrepreneur is all about! Things change and we have to adept?

    Jim thanks again for all your help and I will continue to read your blog and follow you for any other training you have!! Take care man!

    Best Wishes,

    Evan Broadhead

  25. Doesn't Jim go into more detail on how to "properly" set this up in the 2 training calls after the videos? I even think he mentioned you SHOULD create custom landing pages.. in fact… SPECIFIC landing pages keyed to a specific ad group so you could have the page optimized for specific keywords and "target audience." He even then took us to a landing page generator on his site so that we could create our own landing pages by "filling in the blanks."

    Your point I think is.. since Google's new "rules" the course is outdated.. I disagree… I think perhaps an "update" is all that is needed.. to reflect the latest google changes.. and offer suggestions on playing by Google's rules. I think the Calls go into it.. but perhaps more indepth study is needed.. and another "video module" could be added to fix that. The REMAINDER of the course from the keyword research to the ad group setup, etc.. all is still relevant. It's only outdate for the lazy affiliate who doesn't want to learn copy and create their own landing pages.

    Be Successful and Amazing!

    Peter

    http://www.PeterJCruz.com

  26. Doesn't Jim go into more detail on how to “properly” set this up in the 2 training calls after the videos? I even think he mentioned you SHOULD create custom landing pages.. in fact… SPECIFIC landing pages keyed to a specific ad group so you could have the page optimized for specific keywords and “target audience.” He even then took us to a landing page generator on his site so that we could create our own landing pages by “filling in the blanks.”

    Your point I think is.. since Google's new “rules” the course is outdated.. I disagree… I think perhaps an “update” is all that is needed.. to reflect the latest google changes.. and offer suggestions on playing by Google's rules. I think the Calls go into it.. but perhaps more indepth study is needed.. and another “video module” could be added to fix that. The REMAINDER of the course from the keyword research to the ad group setup, etc.. all is still relevant. It's only outdate for the lazy affiliate who doesn't want to learn copy and create their own landing pages.

    Be Successful and Amazing!
    Peter

    http://www.PeterJCruz.com

  27. Jim,

    I was already going to ask before I even knew about the whole Google change, but the question now seems more relevant than ever. It's already sort of been asked above, but I want to make it clear:

    How do you create your OWN landing page to take advantage of SOMEONE ELSE'S funded proposal? In other words, how do I effectively start someone out on my own, personal landing page and guide them seamlessly to something like Magnetic Sponsoring? Will this be viewed by Google as a 'bridge' page?

    I read the article you linked to above, by Rosalind Gardner. and she suggests basically having a more personalized landing page, which can then lead people to various affiliate programs. This is what attraction marketing is all about, so I see this as a good thing. However, I do see this making it much trickier to track, split test, etc. What are your thoughts, Jim?

    Lane Reiss

  28. Jim,

    I was already going to ask before I even knew about the whole Google change, but the question now seems more relevant than ever. It's already sort of been asked above, but I want to make it clear:

    How do you create your OWN landing page to take advantage of SOMEONE ELSE'S funded proposal? In other words, how do I effectively start someone out on my own, personal landing page and guide them seamlessly to something like Magnetic Sponsoring? Will this be viewed by Google as a 'bridge' page?

    I read the article you linked to above, by Rosalind Gardner. and she suggests basically having a more personalized landing page, which can then lead people to various affiliate programs. This is what attraction marketing is all about, so I see this as a good thing. However, I do see this making it much trickier to track, split test, etc. What are your thoughts, Jim?

    Lane Reiss

  29. The plan I'm going to take which is what I have been recommended by Jim himself and several others.. is to market ME. NOT an affiliate product. The Landing Page is ME.. or "You, inc" are they mention in the training. There's NO mention of the affiliate product.

    You them EDUCATE and offer value.. and that's where the affiliate stuff comes in.. The affiliate products become TOOLS to offer value and educate your prospects. You refer the prospects via your training or autoresponder series to YOUR affiliate sites.

    Yeah, my landing page probably won't convert like Mike Dillard's.. but then again. Mike's landing pages won't be converting too many from Google either.. so I guess the playing field is leveling out.

  30. The plan I'm going to take which is what I have been recommended by Jim himself and several others.. is to market ME. NOT an affiliate product. The Landing Page is ME.. or “You, inc” are they mention in the training. There's NO mention of the affiliate product.

    You them EDUCATE and offer value.. and that's where the affiliate stuff comes in.. The affiliate products become TOOLS to offer value and educate your prospects. You refer the prospects via your training or autoresponder series to YOUR affiliate sites.

    Yeah, my landing page probably won't convert like Mike Dillard's.. but then again. Mike's landing pages won't be converting too many from Google either.. so I guess the playing field is leveling out.

  31. Lane asked:

    "How do you create your OWN landing page to take advantage of SOMEONE ELSE’S funded proposal? In other words, how do I effectively start someone out on my own, personal landing page and guide them seamlessly to something like Magnetic Sponsoring? Will this be viewed by Google as a ‘bridge’ page?"

    One suggestion is to create your own 'offer' such a an email series that if they 'opt into' will give them something your target audience wants.

    It's not as hard as people like to 'psych' themselves into believing it is. Here is a perfect example of someone who has mastered this (she used to promote an affiliate product related to MLM but just now has evolved beyond that to her own product… but the process is still the same):

    http://www.mariaandros.com/

    Marian Andros is just ONE person and method you could model to create your own lead capture page by offering your own offer, and then once you capture their email address you provide more value (discuss topics, issues, etc they are interested in) and lead them to affiliate products YOU RECOMMEND.

    And then, that's the perfect "lead in" into creating your own product following that (months or a year later) but all the while you are making money and building your list, improving your lead capture, emails, etc.

    That's the game plan I'd suggest everyone who is serious about ensuring their success stay focused on.

    Mike Klingler

  32. Lane asked:

    “How do you create your OWN landing page to take advantage of SOMEONE ELSE’S funded proposal? In other words, how do I effectively start someone out on my own, personal landing page and guide them seamlessly to something like Magnetic Sponsoring? Will this be viewed by Google as a ‘bridge’ page?”

    One suggestion is to create your own 'offer' such a an email series that if they 'opt into' will give them something your target audience wants.

    It's not as hard as people like to 'psych' themselves into believing it is. Here is a perfect example of someone who has mastered this (she used to promote an affiliate product related to MLM but just now has evolved beyond that to her own product… but the process is still the same):

    http://www.mariaandros.com/

    Marian Andros is just ONE person and method you could model to create your own lead capture page by offering your own offer, and then once you capture their email address you provide more value (discuss topics, issues, etc they are interested in) and lead them to affiliate products YOU RECOMMEND.

    And then, that's the perfect “lead in” into creating your own product following that (months or a year later) but all the while you are making money and building your list, improving your lead capture, emails, etc.

    That's the game plan I'd suggest everyone who is serious about ensuring their success stay focused on.

    Mike Klingler

  33. Hello everyone out there,

    I just want you to know that I bought Jim's course about 2 weeks ago now and for the first little bit I was hitting my head against the wall but in the last few days everything has come together! All of my ads are being displayed, people are click on my ads and I am getting people to opt into my page.

    Now I'm not saying this was easy, because I had never done any of this before but if I can do it and be successful just by implanting what Jim has taught me there is no reason why everyone else out there shouldn't be able to! Jim when it comes down to it Jim has gone up and above what must people would do! Not only did he give us all these amazing training videos but now even to this day he is will to help us all be successful and that is very rare! I have know Jim now for about 2 weeks and the guy is amazing, he has answered all of my questions and because of him today I am successful at Google Adwords. Am people spend months even years trying to figure this out but I have done it in just a few weeks and I ose it all to Jim Yaghi! Yea sure I'm still not great at it and I have a lot to learn but I'm getting impression and clicks! So all of you out there can do the same!

    Now this might be a little forward but I need to say it! There are always people out there that say it can't be done or you can't be successful! So you can listen to them and just stop! And you know what they win! But when I read or hear people talk like that I just want to push even harder to show them I can be successful! That is was being an entrepreneur is all about! Now we can't change google but we can do whatever it takes to be successful! So everyone out there that thinks that google is shutting us down it's not true! My ads are running as I type this and if they say I have to change something then I will but until then I'm not going to be worried about what everyone else is says!

    Look, yes I'm new at this but I have learned from Jim and I have been successful so if there is anyone out there that would like some more help, Im more than willing to tell you what I have done! My email address is EvanBroadhead@gmail.com! Send me a message and I will get back to you! Take care everyone!

    P.S. Jim Yaghi is a genius and we need to give him the credit he deserves! Thanks Jim!

  34. Hello everyone out there,

    I just want you to know that I bought Jim's course about 2 weeks ago now and for the first little bit I was hitting my head against the wall but in the last few days everything has come together! All of my ads are being displayed, people are click on my ads and I am getting people to opt into my page.

    Now I'm not saying this was easy, because I had never done any of this before but if I can do it and be successful just by implanting what Jim has taught me there is no reason why everyone else out there shouldn't be able to! Jim when it comes down to it Jim has gone up and above what must people would do! Not only did he give us all these amazing training videos but now even to this day he is will to help us all be successful and that is very rare! I have know Jim now for about 2 weeks and the guy is amazing, he has answered all of my questions and because of him today I am successful at Google Adwords. Am people spend months even years trying to figure this out but I have done it in just a few weeks and I ose it all to Jim Yaghi! Yea sure I'm still not great at it and I have a lot to learn but I'm getting impression and clicks! So all of you out there can do the same!

    Now this might be a little forward but I need to say it! There are always people out there that say it can't be done or you can't be successful! So you can listen to them and just stop! And you know what they win! But when I read or hear people talk like that I just want to push even harder to show them I can be successful! That is was being an entrepreneur is all about! Now we can't change google but we can do whatever it takes to be successful! So everyone out there that thinks that google is shutting us down it's not true! My ads are running as I type this and if they say I have to change something then I will but until then I'm not going to be worried about what everyone else is says!

    Look, yes I'm new at this but I have learned from Jim and I have been successful so if there is anyone out there that would like some more help, Im more than willing to tell you what I have done! My email address is EvanBroadhead@gmail.com! Send me a message and I will get back to you! Take care everyone!

    P.S. Jim Yaghi is a genius and we need to give him the credit he deserves! Thanks Jim!

  35. Hi Mike,

    Thanks for the response. I realize I should have been more clear in my question. I am familiar with the strategies you are recommending, and certainly have been developing myself and my content in that way using other means, such as my blog, videos, and social media. What I am really asking is how to apply that strategy to PPC, especially under current conditions.

    My understanding of one of the main benefits of PPC is that you can track your results with extreme accuracy. Using methods such as split-testing, you fine tune your marketing to continually improve your ads, your lead capture page, etc. The PPC system outlined in this course and elswehere is that it is a very controlled funnel. There are distinct steps to guide people through this funnel. There aren't really more than two choices at each phase. Either move on to the next step, or drop out of the funnel.

    If I run a PPC ad and guide people to my blog, for example, there are a lot of different directions people can go once they get there. Also, with RSS feeds and allowing them to opt-in to something like my newsletter, a subscriber to that may take months to actually purchase something I recommend.

    Don't get me wrong; I'm not looking for any get-rich quick results, but my point is that it will be much more difficult to gauge the effectiveness of my ads using this strategy, won't it? I'm a total newbie with PPC, so if there is something I am missing here, I am ready to hear what it is.

    Lane Reiss

  36. Hi Mike,

    Thanks for the response. I realize I should have been more clear in my question. I am familiar with the strategies you are recommending, and certainly have been developing myself and my content in that way using other means, such as my blog, videos, and social media. What I am really asking is how to apply that strategy to PPC, especially under current conditions.

    My understanding of one of the main benefits of PPC is that you can track your results with extreme accuracy. Using methods such as split-testing, you fine tune your marketing to continually improve your ads, your lead capture page, etc. The PPC system outlined in this course and elswehere is that it is a very controlled funnel. There are distinct steps to guide people through this funnel. There aren't really more than two choices at each phase. Either move on to the next step, or drop out of the funnel.

    If I run a PPC ad and guide people to my blog, for example, there are a lot of different directions people can go once they get there. Also, with RSS feeds and allowing them to opt-in to something like my newsletter, a subscriber to that may take months to actually purchase something I recommend.

    Don't get me wrong; I'm not looking for any get-rich quick results, but my point is that it will be much more difficult to gauge the effectiveness of my ads using this strategy, won't it? I'm a total newbie with PPC, so if there is something I am missing here, I am ready to hear what it is.

    Lane Reiss

  37. Mike,

    It's late, so I just realized I didn't address your suggestion directly. With an email series, I suppose that will allow for more definable tracking measurements. I think this is where my understanding of PPC might be a little too vague to know if there is really any difference between your own email series and things like the follow-up videos sent by Dillard with his Magnetic Sponsoring product, other than the research Dillard has put into the development of his, of course.

    Lane Reiss

  38. Mike,

    It's late, so I just realized I didn't address your suggestion directly. With an email series, I suppose that will allow for more definable tracking measurements. I think this is where my understanding of PPC might be a little too vague to know if there is really any difference between your own email series and things like the follow-up videos sent by Dillard with his Magnetic Sponsoring product, other than the research Dillard has put into the development of his, of course.

    Lane Reiss

  39. Hi Lane,

    Responding to your last post:

    You can still do a lot of testing and optimizing in terms of tweaking things on your lead capture page so you track and improve conversions (people who register for your email series or free video or whatever it is you offer). And THAT is what you really should be learning how to do anyway.

    You 'can' test and improve your email series and see if you're getting more opt ins and clicks (and purchases) based on Subject of email, copy of the email, etc) though I don't know many people who take the testing this far because the industry changes so fast by the time you have a perfectly optimized email series it's time to create a new product.

    I don't believe in using pre-built lead capture pages unless you're brand new. But Lane I happen to know you're not :-) So… unfortunately (or fortunately however you look at it) my not-so-humble opinion is to forget about referring people to a pre-built lead capture page unless you're linking from your social content or have already captured the lead from your own lead capture page with PPC.

    I know, I know… Ugh!

    Hey, I promise you that learning this next step is what guarantees success. I just don't think this step can be skipped now. It could have been a while back but now it's becoming more and more important to create your own value first (whether that's your own lead capture page to use with PPC or your own blog page as you've done that links to a pre-built lead capture page).

    No matter what you do, PPC or SEO or both, one should now move to creating their own lead capture pages.

    Mike

    1. Thank you to Mike, Evan, and Peter for helping out answering questions!

      Deborah brings up some very good points below…

      Deborah Tutnauer • Feb 2, 2009 @6:15 am

      Jim, You wrote above:

      “Let’s be straight up here…URL masking is a deceptive practice.
      I only suggested it as a temporary solution for people who wanted to start advertising in adwords. Unfortunately, the recent banning of “framed” landing pages makes your life a little harder”

      Yet in PPC Domination you spend a large portion of video #1 teaching people to use funded proposals, the sales letters that go with them and emphasize the benefits of utilizing an existing selling system in it’s entirety. In Video #4 you then teach people how to forward and then mask their domain name when redirecting it to a funded proposal landing page. Your course spends a lot of time showing the new person that this is indeed the best way to go. You do not mention at all in the Training Course that using this method is “just a temporary solution”.

      Clearly with the new rules, it has become an extremely temporary solution…In your answer to me above you indicate that affiliate marketing and funded proposals will become harder and harder to use… yet you have developed a PPC Training Course wherein this is a good portion of what you teach in the first third of the course.

      I’m curious about the two different messages that I’m hearing. I cannot in good faith promote PPC Domination as I have been, as a wonderful training for beginners without a better understanding of how you are putting all these pieces together.

      In All Sincerity,
      Deborah Tutnauer

      Deborah, what makes PPC special is that it allows you to test, track, turn up the volume of traffic or turn it down using very predictable and scientific steps. This in its very nature makes it duplicatable.

      I still recommend a funded proposal as the way to build your network marketing business online–that's a tested and proven method of building any business and has been working for yonks! The advantages (as were pointed out in Video #1 and later in Video #4) is that you get the use of a proven sales funnel from A to Z. The elements of which include landing page, email series, sales letter, and funded proposal.

      However, the life of a true entrepreneur is to constantly face and overcome challenges…and rise to the top.

      On the first of the two Q&A calls we did, i spoke about quality score and explained the importance of building your own landing pages and why the masked landing page would not be a good long-term strategy. I then went on to recap the reasons that Google would want very specific tailored landing pages for each keyword.

      I explained a few different strategies one could adopt to tie their funded proposal quickly and easily with their adwords campaign in a way that Google would accept.

      As you can imagine, several thousand people have already purchased the PPC Domination course. Most took the first step of trying the easy way first–which is great. They all got it in their head to promote the SAME funded proposal with exactly the same front-entry landing page and all for very very very similar keywords. And this, as people might remember from the course, creates a bad experience for the Google user who's gonna see HUNDREDS of results of exactly the same thing when they search.

      While Google is allowing it to a very large degree, their competition (the other people doing the same thing) are not. They're making it very expensive for one another.

      Now, it's time for the people who have done this first experiment to try and implement the OTHER 9 suggestions given on that call.

      Jim

  40. Hi Lane,

    Responding to your last post:

    You can still do a lot of testing and optimizing in terms of tweaking things on your lead capture page so you track and improve conversions (people who register for your email series or free video or whatever it is you offer). And THAT is what you really should be learning how to do anyway.

    You 'can' test and improve your email series and see if you're getting more opt ins and clicks (and purchases) based on Subject of email, copy of the email, etc) though I don't know many people who take the testing this far because the industry changes so fast by the time you have a perfectly optimized email series it's time to create a new product.

    I don't believe in using pre-built lead capture pages unless you're brand new. But Lane I happen to know you're not :-) So… unfortunately (or fortunately however you look at it) my not-so-humble opinion is to forget about referring people to a pre-built lead capture page unless you're linking from your social content or have already captured the lead from your own lead capture page with PPC.

    I know, I know… Ugh!

    Hey, I promise you that learning this next step is what guarantees success. I just don't think this step can be skipped now. It could have been a while back but now it's becoming more and more important to create your own value first (whether that's your own lead capture page to use with PPC or your own blog page as you've done that links to a pre-built lead capture page).

    No matter what you do, PPC or SEO or both, one should now move to creating their own lead capture pages.
    Mike

    1. Thank you to Mike, Evan, and Peter for helping out answering questions!

      Deborah brings up some very good points below…

      Deborah Tutnauer • Feb 2, 2009 @6:15 am

      Jim, You wrote above:

      “Let’s be straight up here…URL masking is a deceptive practice.
      I only suggested it as a temporary solution for people who wanted to start advertising in adwords. Unfortunately, the recent banning of “framed” landing pages makes your life a little harder”

      Yet in PPC Domination you spend a large portion of video #1 teaching people to use funded proposals, the sales letters that go with them and emphasize the benefits of utilizing an existing selling system in it’s entirety. In Video #4 you then teach people how to forward and then mask their domain name when redirecting it to a funded proposal landing page. Your course spends a lot of time showing the new person that this is indeed the best way to go. You do not mention at all in the Training Course that using this method is “just a temporary solution”.

      Clearly with the new rules, it has become an extremely temporary solution…In your answer to me above you indicate that affiliate marketing and funded proposals will become harder and harder to use… yet you have developed a PPC Training Course wherein this is a good portion of what you teach in the first third of the course.

      I’m curious about the two different messages that I’m hearing. I cannot in good faith promote PPC Domination as I have been, as a wonderful training for beginners without a better understanding of how you are putting all these pieces together.

      In All Sincerity,
      Deborah Tutnauer

      Deborah, what makes PPC special is that it allows you to test, track, turn up the volume of traffic or turn it down using very predictable and scientific steps. This in its very nature makes it duplicatable.

      I still recommend a funded proposal as the way to build your network marketing business online–that's a tested and proven method of building any business and has been working for yonks! The advantages (as were pointed out in Video #1 and later in Video #4) is that you get the use of a proven sales funnel from A to Z. The elements of which include landing page, email series, sales letter, and funded proposal.

      However, the life of a true entrepreneur is to constantly face and overcome challenges…and rise to the top.

      On the first of the two Q&A calls we did, i spoke about quality score and explained the importance of building your own landing pages and why the masked landing page would not be a good long-term strategy. I then went on to recap the reasons that Google would want very specific tailored landing pages for each keyword.

      I explained a few different strategies one could adopt to tie their funded proposal quickly and easily with their adwords campaign in a way that Google would accept.

      As you can imagine, several thousand people have already purchased the PPC Domination course. Most took the first step of trying the easy way first–which is great. They all got it in their head to promote the SAME funded proposal with exactly the same front-entry landing page and all for very very very similar keywords. And this, as people might remember from the course, creates a bad experience for the Google user who's gonna see HUNDREDS of results of exactly the same thing when they search.

      While Google is allowing it to a very large degree, their competition (the other people doing the same thing) are not. They're making it very expensive for one another.

      Now, it's time for the people who have done this first experiment to try and implement the OTHER 9 suggestions given on that call.

      Jim

  41. Jim,

    I completely agree with everything you said above..and Mike, Lane and Evan as well. My personal online marketing system incorporates many avenues and will not be directly effected by this rule change.

    As the good leader that I am however, I am thinking of the new person. Evan is unique in my experience. Many people new to internet marketing find themselves so overwhelmed with information and techno overload that they become paralyzed. Being able to offer a newcomer a "plug and play" system that they can utilize while continuing to educate themselves is essential. As you indicated in PPC Domination…focusing on learning to write great ads at first, and directing them to established funded proposal capture pages allows people to focus on one thing..understanding keywords/adwriting/how to set it up. It allows people to get good at one thing before starting to learn another ( Mike Klingler just spoke about this last week).

    Having a proven marketing system to offer people new to your business and those looking for a leader, is crucial. Marketing funded proposals was a great way to do that…and required that your newbie get very good at understanding how to write ads and use keywords that target a niche market. If they did that well, their ads would work…even amongst all the people trying to direct traffic to the same landing page. And they would have established their first skill set.

    Personally I gravitate more to a very encompassing attraction marketing way of doing things. This is what I teach my people over time. But again, you must give them something to work with while they learn so that they see some results, experience some success and stay long enough to become proficient. There are MLM companies out there who even offer well done landing pages with opt-in forms, calls to action, the ability to personalize it. These pages are also replicated and thus now cannot be used in an adwords campaign.

    So the question that I see an opportunity is: What is the simplest system to offer to a new online marketing person that allows them to utilize the proven funded proposal sales letters and opt-in forms or an already established replicated site through Google advertising?

    Curiously Yours,

    Deborah

  42. Jim,

    I completely agree with everything you said above..and Mike, Lane and Evan as well. My personal online marketing system incorporates many avenues and will not be directly effected by this rule change.

    As the good leader that I am however, I am thinking of the new person. Evan is unique in my experience. Many people new to internet marketing find themselves so overwhelmed with information and techno overload that they become paralyzed. Being able to offer a newcomer a “plug and play” system that they can utilize while continuing to educate themselves is essential. As you indicated in PPC Domination…focusing on learning to write great ads at first, and directing them to established funded proposal capture pages allows people to focus on one thing..understanding keywords/adwriting/how to set it up. It allows people to get good at one thing before starting to learn another ( Mike Klingler just spoke about this last week).

    Having a proven marketing system to offer people new to your business and those looking for a leader, is crucial. Marketing funded proposals was a great way to do that…and required that your newbie get very good at understanding how to write ads and use keywords that target a niche market. If they did that well, their ads would work…even amongst all the people trying to direct traffic to the same landing page. And they would have established their first skill set.

    Personally I gravitate more to a very encompassing attraction marketing way of doing things. This is what I teach my people over time. But again, you must give them something to work with while they learn so that they see some results, experience some success and stay long enough to become proficient. There are MLM companies out there who even offer well done landing pages with opt-in forms, calls to action, the ability to personalize it. These pages are also replicated and thus now cannot be used in an adwords campaign.

    So the question that I see an opportunity is: What is the simplest system to offer to a new online marketing person that allows them to utilize the proven funded proposal sales letters and opt-in forms or an already established replicated site through Google advertising?

    Curiously Yours,
    Deborah

  43. Deborah,

    you're right that is the next challenge to overcome. I'm talking with the magnetic sponsoring team about adding the ability to create multiple customisable landing pages specifically for people to use PPC and continue to run with the MS funded proposal with minimal changes.

    This may involve also adding autoresponder message templates and so on.

    As soon as we agree on something, you'll hear it here 😉

    Jim

  44. Deborah,

    you're right that is the next challenge to overcome. I'm talking with the magnetic sponsoring team about adding the ability to create multiple customisable landing pages specifically for people to use PPC and continue to run with the MS funded proposal with minimal changes.

    This may involve also adding autoresponder message templates and so on.

    As soon as we agree on something, you'll hear it here 😉

    Jim

  45. Thanks Jim,

    That is the kind of thing I have been working on myself..in order to offer it in a way that people could use it for all different funded proposal systems…curious to see what you and Mike Dillard come up with.

    Deborah

  46. Thanks Jim,
    That is the kind of thing I have been working on myself..in order to offer it in a way that people could use it for all different funded proposal systems…curious to see what you and Mike Dillard come up with.
    Deborah

  47. Interesting discussion, especially from a 'newbie' who is a bit overwhelmed (though not entirely) already; after just purchasing PPC domination 2 weeks ago, I have not done much with it yet, still looking for that 'real job' to pay the bills while working this stuff on the sidelines until it can support me, hopefully entirely..now it looks like a wrench may have been thrown in the mix, though obviously, we all hope, a temporary one (?); but I have to admit I thought right away about going to my PPC order form and canceling the course for a refund of the partial payment I have already made!

    I mean to hear it has just gotten more difficult to succeed and having that be admitted by the creators and other prime implementors of PPC itself, that is a big deal, it seems…Back to the drawing board…

    You know: a newbie is now saying to their self "There was already enough to learn and now there is more!?", with it now being virtually necessary to creating your own landing page as 'mission critical' if one is to succeed?

    I have my own landing page from my NM company, does that count? (I included the link here).. I did not make it, of course, it was supplied to me by my network marketing business, does this qualify or do you mean all original, personal content-as I think you do?

    I am particularly interested in what Deborah Tutnauer has to say since I am in her downline in one of her Network Marketing businesses and I consider her a primary mentor, even if I am not yet doing much with my opportunity..

    It is her concern for the 'newbie' that I am interested in; most of these threads it seems many posters already know so much and so for you guys it is easy to see a way out of these new Google changes, but for us newbies, it seems it has truly gotten more difficult and I welcome additional training that really is more of the 'plug and play' that Deborah was talking about.. especially when it comes to what she mentions:

    "But again, you must give them something to work with while they learn so that they see some results, experience some success and stay long enough to become proficient."

    Hear, hear, this is sort of like any 'faith' that you put out there: if you keep having faith in something when it does not bring in

    the results you had hoped for over time, it is human nature to eventually turn away (I did not say give up) from it, at the very least not devoting as much time to it as you perhaps once did.. Therefore it is essential that the newbie gets something that is effective right up front if they are to succeed, as well as all those in their upline/downline/network/business of any sort, etc.

    Its not that I am lazy, I just dont want to waste my precious time with things that dont work or that require a huge and difficult learning curve with minimal results and a drain on my already limited $ resources.. no one does, of course.

    So thanks, Deborah, for keeping us 'newbies' at the forefront of your thoughts as you post your excellent questions and observations here; that is the mark of a truly good mentor/leader…

    I look forward to hearing what is next for all of us…

    Michael G

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