Guess What? I Can’t Teach Google in University

I come from a family of educators. Mum, dad, sisters, uncles, and aunts have all taught at university and school level.

Maybe this is what attracted me to the network marketing and training business. We are, after all, high-paid experts teaching what we know in a specific area of specialisation.

To me, education is valuable. I have no fear of learning new skills.

Most regular people I’ve met don’t think like this though.

For as long as I can remember, my father dreamed that I would complete a PhD and become a university professor like him. This would have made him so proud.

I shattered those dreams for him.

Because, while growing up, I knew that kind of life was not what I wanted for me. When I was little, I didn’t like being told, “We can’t afford it”. I didn’t like that we’d never go anywhere just for a holiday–just because. I didn’t like being teased in school for wearing second-hand clothes.

I demanded more. And I went out and got it.

A couple of weeks ago, my father invited me as a guest lecturer at his university to teach Google as a research tool to a some post-graduate “computer assisted language learning” classes. 

Now, I’m no stranger to presenting in academia. I traveled for many conferences as part of my postgraduate work and for my brief stint in “Corporate New Zealand”.

At the age of 21, my father couldn’t have been prouder when he accompanied me to one conference in Geneva where I presented my scientific research to a room-full of experts.

He probably wanted to re-create that experience. I know because he often reminices about our trip.

So as not to disappoint him, I wanted to create a mind-blowing fun presentation for his students. 

As I faced the room and began speaking, what stood out for me was the total lack of interest of the class. I had virtually no audience participation. Students were in the back texting on their mobiles and talking.

It was hard for me to experience this. It was a reminder of why I hated academia so much.

As I looked at the students’ blank faces, I couldn’t help but think that the entrepreneurs I teach now are a much better audience. They have balls!

They attend the class because they CHOOSE to. And why shouldn’t they–typically they spend several thousand dollars for a weekend of learning in addition to traveling in, sometimes from other countries.

I remembered university.

My class-mates skipped more classes than they attended, they rarely studied for exams, and they copied assignments from one another at the last minute.

All they wanted was to pass the class with as little effort as possible. They just wanted to finish their degree requirements, get a piece of laminated paper–their “license to practice”. And then find any job so they can buy a used Honda, a home mortgage, and whatever bullshit fascinates a 20-something-year-old.

Entrepreneurs aren’t usually like this. But I still come across marketers-in-the-making who think like school kids.

These guys are looking for “systems” and people to do it for them. Sadly, some people still ask me to build lead capture pages and create campaigns for them.

How is this any different from my classmates who ordered the teacher’s manual before the textbook?

How are they different from students who copy each other’s assignments and cheat on the exam?

It’s not. And I don’t see any way around it: If you’re in marketing, lead generation is the most essential skill you learn.

Sure you can outsource parts of your business. But the cost would be way too high for most people starting out. Most lead generation companies will charge you a monthly base fee in addition to a percentage of everything you make. And you’ll have to pay the Google bill they accumulate. So you’ll need to trust their skill level to begin with!

In fact, I was recently offered just that by several businesses. They were ready to pay all advertising costs, $3,000 a month as a base, plus an additional $2 per lead generated. And if you know me, you’ll know I generate thousands of leads every day on Adwords.

Which means MY income would be guaranteed at 6-figures while theirs wouldn’t.

On the other hand, my course, PPC Domination which taught the very same skill I use–sells for a measly $177 with a guarantee and a generous refund policy.

Right away, you can see which is the better deal.

Pay two or three times your Adwords bill to someone else–or learn a life-long, multiple 6 and 7 figure skill for a tiny price?

Why the stark difference?

I asked my father after my Google lecture, “Why do your students pay fees to attend classes they don’t even pay attention to?”

He responded (and I paraphrase), “Humans are internally programmed to value education less than results. Information is not tangible. We have the same problem when campaigning to get academic journal subscriptions and software. The university administration will only approve applications for computers and hardware but not the software that makes them useful.”

Hmmm..Makes sense. Doesn’t it?

As well as the fact that it takes longer to learn a skill than to be given the result. It takes more than just auditing the class. It takes action.

Yet, when given a choice, true marketers prefer to learn “how” to market than to keep paying for someone else to do it for them. Because the skill allows you to make money at will.

Most home businesses revolve around advertising and traffic brokering in some way.

  • Affiliate marketing is all about driving massive amounts of cheap traffic to a sales page. The sales funnel, the product creation, and the distribution is not your job.
     
  • CPA marketing is the same except you’re paid on leads instead of sales.
     
  • Network Marketing and direct selling is essentially affiliate marketing. You promote a company’s set of products and train new sales reps to promote the products. Which you can only do if you yourself can market.There is no product creation or management involved.

If you’re running any of these home business models, then the ONLY activity worth your time is creating traffic.

It makes little sense to call yourself an affiliate marketer, CPA marketer, direct seller, or network marketer if you don’t know basic traffic and lead generation!

I think of a PPC course I picked up two years ago by Perry Marshall called The Definitive Guide to Google Adwords. It cost me $49 once.

Within a few days I accumulated an Adwords bill of several hundred dollars with little to show for it. I could have asked Perry for a refund and  said that Google Adwords doesn’t work for me.

But I didn’t.

I reviewed the course a few times and made some changes to my campaign. When I couldn’t figure something out, I read some more, used a new angle, and tried again.

A few days later I made my first sale.

Today, two years later, that’s how I make a living. Full time.

In fact, teaching what I know about advertising online has consistently made me LESS money than I have ever made using the same skill I learned in Perry’s course.

Not long ago, I was thinking–what if Perry Marshall had charged me, instead of $49, a tiny percentage of everything I earned as a direct result of what I learned from him?

I would be hundreds of thousands of dollars in debt! Knowing how much money he taught me to make, I would gladly pay if that were his fee. But it wasn’t.

No. To me, buying education is infinitely more valuable than buying result. 

What do you think?


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

31 thoughts on “Guess What? I Can’t Teach Google in University”

  1. Excellent analogies, Jim! Even though I haven't yet started to really utilize all I learned from your PPC Domination course, it is probably one of the best programs that I've seen. The reason that I haven't started using your training is because I really don't have a good way to convert the leads into sales yet. My MLMLeadSystemPro (www.yourleadsystem.com) landing page is OK… but I'd really like to be able to convert my http://www.chadstravelbiz.com and http://www.iboplus.com/dmoor biz ops using PPC. I'm kind of stuck right now on how to do it because both of those companies won't allow the use of their names, etc. in my landing pages, autoresponder messages, etc. What is this thing in Kansas? Keep me posted on PPC Supremacy! Keep up the great work… you're the real deal.

  2. Excellent analogies, Jim! Even though I haven't yet started to really utilize all I learned from your PPC Domination course, it is probably one of the best programs that I've seen. The reason that I haven't started using your training is because I really don't have a good way to convert the leads into sales yet. My MLMLeadSystemPro <a href="http:// (www.yourleadsystem.com)” target=”_blank”> <a href="http://(www.yourleadsystem.com)” target=”_blank”>(www.yourleadsystem.com) landing page is OK… but I'd really like to be able to convert my <a href="http://www.chadstravelbiz.com” target=”_blank”>www.chadstravelbiz.com and <a href="http://www.iboplus.com/dmoor” target=”_blank”>www.iboplus.com/dmoor biz ops using PPC. I'm kind of stuck right now on how to do it because both of those companies won't allow the use of their names, etc. in my landing pages, autoresponder messages, etc. What is this thing in Kansas? Keep me posted on PPC Supremacy! Keep up the great work… you're the real deal.

  3. I totally understand what you mean!

    I have 2 diplomas of 3 years each from university (your equivalent of university cause it's a bit different here in Quebec) and I can honestly say that the 1st one I took, I was 16 when I started it, was not in the same optic as the 2nd.

    Meaning, when you get an education to eventually make a living out of it for the rest of your life at 16 yeard old, you defininetely aren't as serious and hardworking as when you chose a profession with some experience of life, later on. Why? Because at 16, and even a bit older than that, "Life" is such a big word and you don't even really know what it means, what you are doing there and what you should be expecting of yourself!!

    (Hope this is understandable!)

    So the students you were showing Google to, probably the vast majority took this class as a break before an upcoming exam or a "low-brainer" type of conference or something like that and not because they were absolutely not interested but Id say, because they have NO IDEA what it implied. The percentage of people at school that actually know otherwise than finding a mon-friday/8-4 job with 2-3 weeks vacation is very low and most of the time, the other ambitious folks won't even stay very long in school since it limits people who have the will to have No limit!

    Why would students pay for classes they halfly attend? Sometimes there might be classes they have to take that have absolutely no link with what they're there to do but most of the time, they probably don't even know what they want to do anyways and figure they'll only absorb what they find interesting at that moment! They say they do know what they want but deep down, it's another story!

    Ive got so many friends that studied for ever to find out that they hate what they do, they hate their paycheck, they hate their boss, they just love their paid vacations!! Not so long ago, I chose otherwise for myself and my family!

    My 2 diplomas were in health and now Im in online marketing and I feel better than ever even if for now, the bank account isn't the most chubby of all time, I know that's what I want to do! People look at me go, ask me questions and they really don't understand what Im up to, and they probably won't have a real interest until they see me raking it in. The engineers, the chemists, the doctors I hang with don't think to high of me right now!!

    But that's okay…It's human nature to care about itself, even when everything goes wrong, they just keep focusing on the bad stuff…

    Proving to people isn't my biggest motivation to become successful but I can say it gives me a little push!!

    So Jim, you're better off here with "us" cause we know what you say is really worth listening to!!!

    Cheers mate!!!

    M

    p.s. I think for PPC Supremacy, you should consider giving a couple of premade campaigns but just as a frame to get started, to orient people. But mostly focus on showing "how to fish" which will be much more valuable in the end : )

  4. I totally understand what you mean!
    I have 2 diplomas of 3 years each from university (your equivalent of university cause it's a bit different here in Quebec) and I can honestly say that the 1st one I took, I was 16 when I started it, was not in the same optic as the 2nd.
    Meaning, when you get an education to eventually make a living out of it for the rest of your life at 16 yeard old, you defininetely aren't as serious and hardworking as when you chose a profession with some experience of life, later on. Why? Because at 16, and even a bit older than that, “Life” is such a big word and you don't even really know what it means, what you are doing there and what you should be expecting of yourself!!
    (Hope this is understandable!)

    So the students you were showing Google to, probably the vast majority took this class as a break before an upcoming exam or a “low-brainer” type of conference or something like that and not because they were absolutely not interested but Id say, because they have NO IDEA what it implied. The percentage of people at school that actually know otherwise than finding a mon-friday/8-4 job with 2-3 weeks vacation is very low and most of the time, the other ambitious folks won't even stay very long in school since it limits people who have the will to have No limit!

    Why would students pay for classes they halfly attend? Sometimes there might be classes they have to take that have absolutely no link with what they're there to do but most of the time, they probably don't even know what they want to do anyways and figure they'll only absorb what they find interesting at that moment! They say they do know what they want but deep down, it's another story!

    Ive got so many friends that studied for ever to find out that they hate what they do, they hate their paycheck, they hate their boss, they just love their paid vacations!! Not so long ago, I chose otherwise for myself and my family!

    My 2 diplomas were in health and now Im in online marketing and I feel better than ever even if for now, the bank account isn't the most chubby of all time, I know that's what I want to do! People look at me go, ask me questions and they really don't understand what Im up to, and they probably won't have a real interest until they see me raking it in. The engineers, the chemists, the doctors I hang with don't think to high of me right now!!
    But that's okay…It's human nature to care about itself, even when everything goes wrong, they just keep focusing on the bad stuff…

    Proving to people isn't my biggest motivation to become successful but I can say it gives me a little push!!

    So Jim, you're better off here with “us” cause we know what you say is really worth listening to!!!

    Cheers mate!!!

    M

    p.s. I think for PPC Supremacy, you should consider giving a couple of premade campaigns but just as a frame to get started, to orient people. But mostly focus on showing “how to fish” which will be much more valuable in the end : )

  5. Marika,

    Thanks for your comment–i tend to agree with you that when you're younger you have a lot less motivation to learn. And good on you for pushing through and mastering marketing skills to improve your lifestyle.

    I, like you, used to think that people would see me "raking it in" and then i'll feel a sense of satisfaction that I showed them. But when you reach that stage, you yourself stop caring about them and their pathetic opinion of you.

    In fact, most of them raise an eyebrow at what you do with mild curiosity, then assume you had some advantage or handout given to you to get there. Something they believe they would definitely not have.

    I really don't even bother myself explaining to them my business, what i do, or how much i make. They simply no longer exist in my circle because I grew and they didn't. You will probably find yourself making distance with those people in time and associating with other positive entrepreneurs–even if they only exist online for you.

    As for your suggestion about including template campaigns in PPC Supremacy, i could be wrong, but my feeling is that it would attract the wrong crowd. All the same, we will be testing something like that in our live event in Kansas next month and if it works out well, we'll adapt it in the new training.

    Thanks for writing in!

    Jim

  6. Marika,

    Thanks for your comment–i tend to agree with you that when you're younger you have a lot less motivation to learn. And good on you for pushing through and mastering marketing skills to improve your lifestyle.

    I, like you, used to think that people would see me “raking it in” and then i'll feel a sense of satisfaction that I showed them. But when you reach that stage, you yourself stop caring about them and their pathetic opinion of you.

    In fact, most of them raise an eyebrow at what you do with mild curiosity, then assume you had some advantage or handout given to you to get there. Something they believe they would definitely not have.

    I really don't even bother myself explaining to them my business, what i do, or how much i make. They simply no longer exist in my circle because I grew and they didn't. You will probably find yourself making distance with those people in time and associating with other positive entrepreneurs–even if they only exist online for you.

    As for your suggestion about including template campaigns in PPC Supremacy, i could be wrong, but my feeling is that it would attract the wrong crowd. All the same, we will be testing something like that in our live event in Kansas next month and if it works out well, we'll adapt it in the new training.

    Thanks for writing in!

    Jim

  7. Hi Jim,

    Thanks for contributing so greatly. You have been a HUGE Mentor of mine and yet, you probably will still not know the effect that you have had on mine and Aaron's life.

    Reading your post reminded me of someone on our team that recently bought PPC Domination, used the course to their advantage and returned it for a refund. We didn't have to say anything to them about it, but we did, not because we cared about the affiliate commission, but because we cared about their success.

    Everyone must pay their dues to get through the door of success and the more you steal, cheat, take the "easy" way out, the door of success will continue to kick your butt out.

    This has everything to do with teaching someone to fish rather than giving them the fish. The question comes down to doing the easy thing or the right thing. As Leaders, no matter how straight forward and honest we are on our team, this is to their advantage, and they would never see the light if someone didn't call them on it.

    Looking forward to seeing you in Kansas City!

    Best to Your Success,

    Sophia Rashkin

  8. Hi Jim,

    Thanks for contributing so greatly. You have been a HUGE Mentor of mine and yet, you probably will still not know the effect that you have had on mine and Aaron's life.

    Reading your post reminded me of someone on our team that recently bought PPC Domination, used the course to their advantage and returned it for a refund. We didn't have to say anything to them about it, but we did, not because we cared about the affiliate commission, but because we cared about their success.

    Everyone must pay their dues to get through the door of success and the more you steal, cheat, take the “easy” way out, the door of success will continue to kick your butt out.

    This has everything to do with teaching someone to fish rather than giving them the fish. The question comes down to doing the easy thing or the right thing. As Leaders, no matter how straight forward and honest we are on our team, this is to their advantage, and they would never see the light if someone didn't call them on it.

    Looking forward to seeing you in Kansas City!

    Best to Your Success,

    Sophia Rashkin

  9. Hi Jim,

    I definitely believe in teaching people how to do something rather than just giving it to them.

    However, on the computer and the internet, advertising is more confusing and intricate than it is offline. I can figure out how to put together a marketing campaign offline, run ads, post signs, talk to people, etc. When I get confused with Google, though, it's harder to figure out what to do–not impossible, but more complicated and more expensive.

    I love PPC domination and continue to study it. I would LOVE another course from you. Templates, examples, and actual campaigns would be helpful to look at and study, but no, not a system. Eventually systems run their course. I would rather learn what I'm doing.

    Thanks!

    Kari

  10. Hi Jim,
    I definitely believe in teaching people how to do something rather than just giving it to them.

    However, on the computer and the internet, advertising is more confusing and intricate than it is offline. I can figure out how to put together a marketing campaign offline, run ads, post signs, talk to people, etc. When I get confused with Google, though, it's harder to figure out what to do–not impossible, but more complicated and more expensive.

    I love PPC domination and continue to study it. I would LOVE another course from you. Templates, examples, and actual campaigns would be helpful to look at and study, but no, not a system. Eventually systems run their course. I would rather learn what I'm doing.

    Thanks!
    Kari

  11. Hey Jim;

    I have a bet going. Wanna know what it is? Well you can find out when my friend comes to Kansas you can ask her what I think you are going to do. Anyway… most people are probably saying, "teach them how to fish", and I tell you what Jim, they are thinking "teach me" but also deep inside they are thinking "just give me the goods". Anyway so in answer to your question; most definately I want to learn how to fish, but also just give me some fish now, because I'm hungry and I love fish.

    Anyway love PPC domination. It's the bomb Jim. My gal in CCP has a date with you daily. You've become a household BF in our homes.

    I look forward to your new product and I also look forward to my friend bringing me some fish when she comes to see me after her trip to Kansas and before she goes back home.

    We need fish Jim…now not later…..

    Peace Out….

    PJ

    Live from sunny Las Vegas……..

    My Million

    Dollar Wealth Strategy

    [img]undefined[/img][img ]http://i721.photobucket.com/albums/ww217/PjsBiz/MyPicture.png[/img]

  12. Hey Jim;
    I have a bet going. Wanna know what it is? Well you can find out when my friend comes to Kansas you can ask her what I think you are going to do. Anyway… most people are probably saying, “teach them how to fish”, and I tell you what Jim, they are thinking “teach me” but also deep inside they are thinking “just give me the goods”. Anyway so in answer to your question; most definately I want to learn how to fish, but also just give me some fish now, because I'm hungry and I love fish.

    Anyway love PPC domination. It's the bomb Jim. My gal in CCP has a date with you daily. You've become a household BF in our homes.

    I look forward to your new product and I also look forward to my friend bringing me some fish when she comes to see me after her trip to Kansas and before she goes back home.

    We need fish Jim…now not later…..

    Peace Out….
    PJ
    Live from sunny Las Vegas……..
    My Million
    Dollar Wealth Strategy

    [img]undefined[/img][img <a href="http:// ]http://i721.photobucket.com/albums/ww217/PjsBiz/MyPicture.png[/img]” target=”_blank”> <a href="http://]http://i721.photobucket.com/albums/ww217/PjsBiz/MyPicture.png%5B/img%5D” target=”_blank”>]http://i721.photobucket.com/albums/ww217/PjsBiz/MyPicture.png[/img]

  13. Hi Jim

    Lets go fishing mate. You can feed only so many when you give people something, but if you teach…..you know the rest.

    And by the way….we are entrepreneurial not lazy students…we love to learn new things.

    Keep it coming Jim.

    Peter C

    [Perth WA]

  14. Hi Jim

    Lets go fishing mate. You can feed only so many when you give people something, but if you teach…..you know the rest.

    And by the way….we are entrepreneurial not lazy students…we love to learn new things.

    Keep it coming Jim.

    Peter C
    [Perth WA]

  15. Hey Jim,

    Great analogy with your university students. Its funny since I remember being completely disinterested in several of my engineering classes, but still paying through the nose to get that "education"

    I'm am definitely in the "teach me to fish" category.

    What I've found fascinating is that the more I've gotten into online MLM, you find many many many more "fishing holes", other than MLM.

    Things like CPA offers, straight affiliate programs, even small biz consulting when you get good at it. PPC is the best entry point into those "fishing holes" and the most quickly scalable of them all. Same basic fundamental principles, just different niche and slightly different application.

    The interesting thing is, even if you give people the "fish" if they don't know how to use it, its almost worthless, as they will need testing, tweaking, bidding strategy, optimizing, exporting to different networks, etc.

    I know there are several programs out there (one prominent one in particular I can think of) that "give the fish", but one still needs to figure out PPC to make them effective.

    So, keep the "fish" in your new course. Teach how to catch "more, cheaper and bigger". Once you get it down….many many possibilities open up on the horizon.

    Kurt Henninger

  16. Hey Jim,

    Great analogy with your university students. Its funny since I remember being completely disinterested in several of my engineering classes, but still paying through the nose to get that “education”

    I'm am definitely in the “teach me to fish” category.

    What I've found fascinating is that the more I've gotten into online MLM, you find many many many more “fishing holes”, other than MLM.

    Things like CPA offers, straight affiliate programs, even small biz consulting when you get good at it. PPC is the best entry point into those “fishing holes” and the most quickly scalable of them all. Same basic fundamental principles, just different niche and slightly different application.

    The interesting thing is, even if you give people the “fish” if they don't know how to use it, its almost worthless, as they will need testing, tweaking, bidding strategy, optimizing, exporting to different networks, etc.

    I know there are several programs out there (one prominent one in particular I can think of) that “give the fish”, but one still needs to figure out PPC to make them effective.

    So, keep the “fish” in your new course. Teach how to catch “more, cheaper and bigger”. Once you get it down….many many possibilities open up on the horizon.

    Kurt Henninger

  17. Pingback: LifePath of a Network Marketer » Blog Archive » How Can You Mix Academic Life And Entrepreneurship?
  18. I agree, your a very good teacher Jim. I purchased PPC Domination. However,

    Google changes their minds(rules) so much that your course becomes outdated quickly.

    That do you suggest we do about that fact which is not your fault?

    Sincerely.

  19. I agree, your a very good teacher Jim. I purchased PPC Domination. However,
    Google changes their minds(rules) so much that your course becomes outdated quickly.
    That do you suggest we do about that fact which is not your fault?
    Sincerely.

  20. Hi Jim,

    The part about the students texting on their mobile phones made me laugh. This is exactly the reason why I stopped teaching in college a year or so ago. I loved teaching BUT the students had not desire to learn or to be there they were there 'simply because'.

    I much prefer to be around entrepreneurs who have made a concious decision to be there to learn a skill and learn it well.

    Great post as ever!

    1. Brigitte,

      thank you, you're awesome as ever :) i'm glad you switched over to working for the GOOD side of the force. i think there's something wrong with the formal education system. i think tests are horrid. the best test is whether or not one gets to their goals, don't you agree? anyway, i for one am happy you made the switch to entrepreneurship!

      jim

  21. Hi Jim,

    The part about the students texting on their mobile phones made me laugh. This is exactly the reason why I stopped teaching in college a year or so ago. I loved teaching BUT the students had not desire to learn or to be there they were there 'simply because'.
    I much prefer to be around entrepreneurs who have made a concious decision to be there to learn a skill and learn it well.
    Great post as ever!

    1. Brigitte,

      thank you, you're awesome as ever :) i'm glad you switched over to working for the GOOD side of the force. i think there's something wrong with the formal education system. i think tests are horrid. the best test is whether or not one gets to their goals, don't you agree? anyway, i for one am happy you made the switch to entrepreneurship!

      jim

  22. yep, its all about the journey not the destination!I really enjoy reading your posts and would have loved to do the ppc domination course make sure you shout out when it comes around again
    cheers

  23. yep, its all about the journey not the destination!I really enjoy reading your posts and would have loved to do the ppc domination course make sure you shout out when it comes around again
    cheers

  24. I totally agree with you gym. I spent so much money and time in uni and nothing really to show for it but a piece of paper in a $250 frame. It wasn’t until I spent money on practical stuff online that I actually used the stuff that I had learned. Was uni worth it? Depends on who you ask and what there value is of the education they receive and how the profs were!

  25. I totally agree with you gym. I spent so much money and time in uni and nothing really to show for it but a piece of paper in a $250 frame. It wasn't until I spent money on practical stuff online that I actually used the stuff that I had learned. Was uni worth it? Depends on who you ask and what there value is of the education they receive and how the profs were!

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