PPC Domination : Need PPC Help?

Oh boy! It seems I can’t escape.

Since we launched my PPC Domination training videos for Network Marketers, people have been stalking me! Haha, just kidding. But truthfully, I need a solution or I’m gonna go nuts.

Oh boy! It seems I can’t escape.

Since we launched my PPC Domination training videos for Network Marketers, people have been stalking me! Haha, just kidding. But truthfully, I need a solution or I’m gonna go nuts.

I can’t get on Facebook to talk with my sisters any more :-( Poor far-away-sisters. The reason is that I’m getting tens of questions a day from people who need my personal attention with their Google Adwords accounts. And I’m happy to help you all–with some rules that I have to lay out here.

I want you to write me all your PPC problems and questions right here on this blog.

I’m thinking, I might be able to answer you individualy as comment responses (at the bottom of this post). In this case you’ll have to keep checking back on your own until my answer appears for your question(s).

Or (and this is easier for me), I may just write new blog posts answering the most common questions I see and then send out an email notification to everyone. This way you’ll know when a new question has been answered and you’ll learn from other people’s solutions too.

For the second option to work, you’ll need to add yourself to the Coffee Adventures newsletter.

The form is at the top-right of this page and below in this post. You have to use one of the forms on this page. Ooohh, lookey here…you get access to another 7 video course on PPC and a customisable lead system as a free bonus woohoo!

As long as you’re on the Coffee Adventures list, you’ll know as soon as I post a response to your question.

Name
Email

Here are the rules:

  1. When you post your questions, make sure your language is clear and easy for me (and others) to understand. Give all the information I need to answer you. Don’t assume I know what you’re talking about! Make sure to attach screen shots of your keywords, ads, AND landing page (url).
  2. Don’t be upset if I don’t answer your “quick questions” on the social sites, by email, or skype. There are wayyyy too many of you asking for me to be able to do this on an individual level. I’m really sorry! It would take me all day to respond to everyone and I’ll never get any other work done 😉
  3. My helper bees might respond instead of me–if we end up doing this question-by-question. You should trust their responses too.

That’s all. Now go ahead and write your requests for help here by “Commenting” on this post. I will answer you soon!

Type Your PPC Marketing Question Below

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

116 thoughts on “PPC Domination : Need PPC Help?”

  1. When you put the subdomain link in the Display URL. Does this subdomain need to exist? eg leadjam.com/TimSales

    At this time, google doesn't care as long as the top-level domain is the same. Meaning you can use TimSales.leadtrafficjam.com as your display URL and then your target URL can be http://www.leadtrafficjam.com/dl/JimYaghi/p1. You can use a false directory or filename too. This may change at a later date though!

    Reply from Jim Yaghi

  2. When you put the subdomain link in the Display URL. Does this subdomain need to exist? eg leadjam.com/TimSales

    At this time, google doesn't care as long as the top-level domain is the same. Meaning you can use TimSales.leadtrafficjam.com as your display URL and then your target URL can be http://www.leadtrafficjam.com/dl/JimYaghi/p1. You can use a false directory or filename too. This may change at a later date though!
    Reply from Jim Yaghi

  3. Hi Jim, I really appreciate the opportunity to ask you this, thanks!

    I have followed your videos to the letter right up to starting my first campaign. As I don't have a business of my own I went with Magnetic Sponsoring and used that as my single keyword. My campaign is called Stage 3 – Magnetic Sponsoring. My adgroup is called Magnetic. After two days there has not been a single impression. I checked with the ad diagnostic tool on adwords and it came up with No ad is being shown for the keyword 'magnetic sponsoring' any idea why there have been no impressions?

  4. Hi Jim, I really appreciate the opportunity to ask you this, thanks!
    I have followed your videos to the letter right up to starting my first campaign. As I don't have a business of my own I went with Magnetic Sponsoring and used that as my single keyword. My campaign is called Stage 3 – Magnetic Sponsoring. My adgroup is called Magnetic. After two days there has not been a single impression. I checked with the ad diagnostic tool on adwords and it came up with No ad is being shown for the keyword 'magnetic sponsoring' any idea why there have been no impressions?

  5. Jim, great stuff thanks. Within an hour had 2 clicks (and 2 MS prospects in back office!) – but now have 1200 impressions and CTR of 0.16%. Should I just leave it? What about Quality Score? (Keyword is my company name – which is also a product.)

  6. Jim, great stuff thanks. Within an hour had 2 clicks (and 2 MS prospects in back office!) – but now have 1200 impressions and CTR of 0.16%. Should I just leave it? What about Quality Score? (Keyword is my company name – which is also a product.)

  7. Hi again! So have I have my domain and you have told me that I need someone to host it! I have created my landing page now how to I take that and make it my domain? Before I was having it be forwarded to my MS page. Please help! Thank you so much!

  8. Hi again! So have I have my domain and you have told me that I need someone to host it! I have created my landing page now how to I take that and make it my domain? Before I was having it be forwarded to my MS page. Please help! Thank you so much!

  9. Hey Jim, mind if I jump in and try to help?

    @ Evan Broadhead – you can create a NICE signature here: http://www.mylivesignature.com/mls_menu.php

    @ Evan Broadhead – the place where you BUY the domain is different from where you HOST the domain. For hosting, try hostgator.com. They have tutorials explaining how to do everything.

    If you have an .html file for your capture page, you will need to upload it to your public_html directory (after you set up hosting).

    Hope this helps!

  10. Hey Jim, mind if I jump in and try to help?

    @ Evan Broadhead – you can create a NICE signature here: http://www.mylivesignature.com/mls_menu.php

    @ Evan Broadhead – the place where you BUY the domain is different from where you HOST the domain. For hosting, try hostgator.com. They have tutorials explaining how to do everything.
    If you have an .html file for your capture page, you will need to upload it to your public_html directory (after you set up hosting).

    Hope this helps!

  11. Thanks for the help Leo! I actually figured that all out on my own! Everything but the signature part so thanks for that!

  12. Thanks for the help Leo! I actually figured that all out on my own! Everything but the signature part so thanks for that!

  13. Jim,

    Shoot, I think I put a previous question in the wrong spot. Is the reason we use broad keyword terms in our keyword list to get higher click through rates?

    Josh from Atlanta

    No, broad terms get you more exposure for your ad but the cost is that it's less targeted. Nevertheless, they are useful. I advise you to bid lower on your broad match version than on your exact match. You should use negative keywords in combination with broad match to filter the traffic you don't want.

    Reply from Jim Yaghi

  14. Jim,

    Shoot, I think I put a previous question in the wrong spot. Is the reason we use broad keyword terms in our keyword list to get higher click through rates?

    Josh from Atlanta

    No, broad terms get you more exposure for your ad but the cost is that it's less targeted. Nevertheless, they are useful. I advise you to bid lower on your broad match version than on your exact match. You should use negative keywords in combination with broad match to filter the traffic you don't want.
    Reply from Jim Yaghi

  15. Good morning from the States. Jim,

    This question is rather broad, and I'd like to hear your thoughts…

    I have purchased the course (of course), but I don't have a network marketing business that I am with. And I don't really want one yet, or perhaps, at all.

    But either way, I want to earn my way into a network marketing or GPT business, and the way I have been doing that is to learn the skills necessary to be successful – first. This, along with affiliate commissions and teaching other networkers basic skills that require my one on one time, is how I've been accomplishing this.

    So here's my question – I don't have a networking business, I just want to learn to use PPC to earn a predictable $300-$1000 per month (or more) with affiliate products that are FOR network marketers building their business on the internet.

    Are the mechanics for applying what you've taught in PPC Domination still basically the same? If not, where is the biggest difference?

    I appreciate what you're doing here. Thanks.

    Eric Walker

    1. Hi Eric!

      You can certainly do this. Of course, by not being a network marketer true and proper, you lack a certain kind of credibility with your customer. Customers like to buy from people who are in the same trenches as them. I remember many network marketing leaders who would call me reluctant to listen to marketers of Magnetic Sponsoring because they saw it less as a way to recruit new reps and more of a way to become an affiliate marketer. They didn't like that. I don't agree with them, and i think that this showed a lack of understanding, but whatever…the customer's always right.

      Anyway, that doesn't mean you shouldn't or can't do it. Your approach makes more sense to me, personally.

      So onto your real question–can you earn a $300-$1000/month in affiliate marketing of network marketing products using PPC?

      Yep, you sure can. The difference is simply that you aren't calling them to recruit them. You're just a network marketing business consultant. I would still suggest you call them when they optin, as this will increase your conversion rate. I have been told that some of my students were generating between 40-45% conversion on their funded proposal compared to a 4-6% i was getting on the same product and my same system. Want to know the key difference?

      They called all their leads. I never called a single one.

      When you use a personal capture page, you are introducing an additional step for the customer. Which means fewer people will take the second action you want–for example to optin to the newsletter of the affiliate program you're with because it sells for you the funded proposal. So what one very smart woman was doing, is she'd call up the prospect who opted into her personal page, introduce herself, confirm that the person was still interested in learning to build their networking business, and then she'd ask them if there was a reason they didn't register for the freebie from the affiliate program. Inevitably, the person usually didn't realise they needed to–and they would when she called.

      Hope that helps!

      Jim

  16. Good morning from the States. Jim,

    This question is rather broad, and I'd like to hear your thoughts…

    I have purchased the course (of course), but I don't have a network marketing business that I am with. And I don't really want one yet, or perhaps, at all.

    But either way, I want to earn my way into a network marketing or GPT business, and the way I have been doing that is to learn the skills necessary to be successful – first. This, along with affiliate commissions and teaching other networkers basic skills that require my one on one time, is how I've been accomplishing this.

    So here's my question – I don't have a networking business, I just want to learn to use PPC to earn a predictable $300-$1000 per month (or more) with affiliate products that are FOR network marketers building their business on the internet.
    Are the mechanics for applying what you've taught in PPC Domination still basically the same? If not, where is the biggest difference?

    I appreciate what you're doing here. Thanks.

    Eric Walker

    1. Hi Eric!

      You can certainly do this. Of course, by not being a network marketer true and proper, you lack a certain kind of credibility with your customer. Customers like to buy from people who are in the same trenches as them. I remember many network marketing leaders who would call me reluctant to listen to marketers of Magnetic Sponsoring because they saw it less as a way to recruit new reps and more of a way to become an affiliate marketer. They didn't like that. I don't agree with them, and i think that this showed a lack of understanding, but whatever…the customer's always right.

      Anyway, that doesn't mean you shouldn't or can't do it. Your approach makes more sense to me, personally.

      So onto your real question–can you earn a $300-$1000/month in affiliate marketing of network marketing products using PPC?

      Yep, you sure can. The difference is simply that you aren't calling them to recruit them. You're just a network marketing business consultant. I would still suggest you call them when they optin, as this will increase your conversion rate. I have been told that some of my students were generating between 40-45% conversion on their funded proposal compared to a 4-6% i was getting on the same product and my same system. Want to know the key difference?

      They called all their leads. I never called a single one.

      When you use a personal capture page, you are introducing an additional step for the customer. Which means fewer people will take the second action you want–for example to optin to the newsletter of the affiliate program you're with because it sells for you the funded proposal. So what one very smart woman was doing, is she'd call up the prospect who opted into her personal page, introduce herself, confirm that the person was still interested in learning to build their networking business, and then she'd ask them if there was a reason they didn't register for the freebie from the affiliate program. Inevitably, the person usually didn't realise they needed to–and they would when she called.

      Hope that helps!

      Jim

  17. Last time Jim – I'm realizing (now that I've made it through the entire course twice) that my question/answer above isn't really that relevant after all. I apologize for making a mess of the page here…lol…

  18. Hey Jim,

    I think I may have answered my own question: Multiple campaigns. . . that all sell a funded proposal product. So let's say I was going to use MS as that product, I'd create multiple campaigns with only one keyword i.e. "Herbalife President" or "Success University Director" for each.

    Alright, I'm just thinking out loud as I am going through your instructional videos, I'll leave you alone. Thanks much.

  19. Hey Jim,
    I think I may have answered my own question: Multiple campaigns. . . that all sell a funded proposal product. So let's say I was going to use MS as that product, I'd create multiple campaigns with only one keyword i.e. “Herbalife President” or “Success University Director” for each.

    Alright, I'm just thinking out loud as I am going through your instructional videos, I'll leave you alone. Thanks much.

  20. Last time Jim – I'm realizing (now that I've made it through the entire course twice) that my question/answer above isn't really that relevant after all. I apologize for making a mess of the page here…lol…

    1. Josh,
      i generally wrap misspelled keywords in both phrase and exact match. I avoid broad match for misspelling. Here's the reasoning:

      it's possible someone is doing a relevant search if they write the exact misspelt keyword, therefore EXACT match is a good choice.

      it's possible someone is doing a relevant search if they write the exact misspelt keyword with words before and after it, eg, "how to relieve arthrts pain". Here, if we were selling an arthritis product, we could just bid on "arthrts" as a phrase match and we would match such a search. Therefore, the PHRASE match is a good choice.

      Now, the broad match is the least targeted search. You can experiment with bidding on broad matched misspellings, but i generally don't. There will be no valid synonyms for a misspelling anyway, so we won't be matching them. There may be related words, but we don't know what Google is relating our misspelling to–it could be a lot of things we don't want to match. That's why i avoid broad match on misspellings.

      The general rule is not to take my word for it, but to test it! If the broad match gets you cheap clicks and conversions, then you can throw what i said out the window!

      Jim

    1. Josh,
      i generally wrap misspelled keywords in both phrase and exact match. I avoid broad match for misspelling. Here's the reasoning:

      it's possible someone is doing a relevant search if they write the exact misspelt keyword, therefore EXACT match is a good choice.

      it's possible someone is doing a relevant search if they write the exact misspelt keyword with words before and after it, eg, “how to relieve arthrts pain”. Here, if we were selling an arthritis product, we could just bid on “arthrts” as a phrase match and we would match such a search. Therefore, the PHRASE match is a good choice.

      Now, the broad match is the least targeted search. You can experiment with bidding on broad matched misspellings, but i generally don't. There will be no valid synonyms for a misspelling anyway, so we won't be matching them. There may be related words, but we don't know what Google is relating our misspelling to–it could be a lot of things we don't want to match. That's why i avoid broad match on misspellings.

      The general rule is not to take my word for it, but to test it! If the broad match gets you cheap clicks and conversions, then you can throw what i said out the window!

      Jim

  21. Jim,

    I have a campaign running currently with a few adgroups as suggested in PPC Dom. I used the Google Website Keyword tool for my capture page, took the main keywords in it, and created seperate ad groups for them. Hopefully you can see my landing page I put in above. Adwords is saying that I am way underbidding on a lot of the keywords in there and suggests like $17.00 per click. What would you suggest? Take those keywords out? Also my quality score is very low in all the keywords I used in the adgroup.

    What would you suggest?

    Thanks,

    Josh

  22. Jim,

    I have a campaign running currently with a few adgroups as suggested in PPC Dom. I used the Google Website Keyword tool for my capture page, took the main keywords in it, and created seperate ad groups for them. Hopefully you can see my landing page I put in above. Adwords is saying that I am way underbidding on a lot of the keywords in there and suggests like $17.00 per click. What would you suggest? Take those keywords out? Also my quality score is very low in all the keywords I used in the adgroup.

    What would you suggest?

    Thanks,

    Josh

  23. Jim,

    I removed the keywords from the list that were up there in the $17.00-$21.00 range. Once they are removed I dont know how to go back and retrieve them.

    Here are some others. Maybe they are too broad and popular?

    [small home based business opportunity]-$13.00

    "small home based business opportunity"-$13.00

    small home based business opportunity-$13.00

    "small home based business opportunity"-$13.00

    [home base business opportunity]-$15.00

    I will review the Q&A Call again. Lots to master here.

    Thanks Jim,

    Josh

  24. Jim,

    I removed the keywords from the list that were up there in the $17.00-$21.00 range. Once they are removed I dont know how to go back and retrieve them.

    Here are some others. Maybe they are too broad and popular?

    [small home based business opportunity]-$13.00
    “small home based business opportunity”-$13.00
    small home based business opportunity-$13.00
    “small home based business opportunity”-$13.00
    [home base business opportunity]-$15.00

    I will review the Q&A Call again. Lots to master here.

    Thanks Jim,

    Josh

  25. Josh,

    I suspected this, but didn't want to presume anything…

    Your keywords are extreeeeeeeeeeeemely broad. They are highly competitive and what's more is that they are unlikely to convert in a profitable way.

    A lot of PPC trainers break up keywords into only two types: information keywords and buying keywords. What category do you think these belong to?

    If you get into the psychology of the searcher they're typically "looking" not buying, right? Who writes "opportunity"?

    A better alternative would be to go for keywords searched for by people who are more ready to buy. Here are a few suggestions off the top of my head (but also probably competitive):

    best mlm companies

    herbalife top earner

    how to choose a sponsor

    Notice these are a lot more specific and use the vocabulary of someone who has already done their research?

    There are piles and piles of such keywords. PPC Domination goes into full details of this in Video #11 – Keyword Reconnaissance: How to Uncover the "Money" Keyword Terms

    Revise that, do the exercise, and then start again.

    Jim

  26. Josh,

    I suspected this, but didn't want to presume anything…

    Your keywords are extreeeeeeeeeeeemely broad. They are highly competitive and what's more is that they are unlikely to convert in a profitable way.

    A lot of PPC trainers break up keywords into only two types: information keywords and buying keywords. What category do you think these belong to?

    If you get into the psychology of the searcher they're typically “looking” not buying, right? Who writes “opportunity”?

    A better alternative would be to go for keywords searched for by people who are more ready to buy. Here are a few suggestions off the top of my head (but also probably competitive):

    best mlm companies
    herbalife top earner
    how to choose a sponsor

    Notice these are a lot more specific and use the vocabulary of someone who has already done their research?

    There are piles and piles of such keywords. PPC Domination goes into full details of this in Video #11 – Keyword Reconnaissance: How to Uncover the “Money” Keyword Terms

    Revise that, do the exercise, and then start again.

    Jim

  27. Jim,

    Thank you for the info (Extreeeeeemly Helpful). I will go over PPC Domination over and over until I get it. what I did was take the keywords and keyword groups out of my landing page and used those. I presume that the big dogs like Jay and Aaron have used these keywords already and are extremely competative.

    Another question is if I start using adgroups with top earners in industry as a group and it is not relevant to my landing page, wont google slap me for that? Should I stick to the relevant guru on my landing page?

    You are the man,

    Josh

  28. Jim,

    Thank you for the info (Extreeeeeemly Helpful). I will go over PPC Domination over and over until I get it. what I did was take the keywords and keyword groups out of my landing page and used those. I presume that the big dogs like Jay and Aaron have used these keywords already and are extremely competative.

    Another question is if I start using adgroups with top earners in industry as a group and it is not relevant to my landing page, wont google slap me for that? Should I stick to the relevant guru on my landing page?

    You are the man,

    Josh

  29. Hi Jim, I followed your suggestions by making and optimising my own landing page, although, as I'm new to all this I don't know if it is good enough or not. It's at http://www.leadsmonsoon.com I also put my bid up to past the minimum required of $1.25 to $1.30.

    When I first started this campaign my bid was $0.90 and this was above the minimum required – yet still no impressions! I have no idea what i'm doing wrong!

  30. Hi Jim, I followed your suggestions by making and optimising my own landing page, although, as I'm new to all this I don't know if it is good enough or not. It's at <a href="http://www.leadsmonsoon.com” target=”_blank”> <a href="http://www.leadsmonsoon.com” target=”_blank”>www.leadsmonsoon.com I also put my bid up to past the minimum required of $1.25 to $1.30.
    When I first started this campaign my bid was $0.90 and this was above the minimum required – yet still no impressions! I have no idea what i'm doing wrong!

  31. Hi Jim,

    Thanks so much for contacting me on Better Networker yesterday. I am now posting here as you requested.

    For the sake of any other reader I will fill you in on my problem.

    I am new to PPC and only started because I trusted Jim would answer my questions with PPC Dominator. Let me first state that my problems are NOT due to a lack of training by PPC Dominator and I still think he has produced a first class product.

    So anyway back to the story. I set up my Adwords account and began my first campaign. I bought the domain name ProvenPPC and masked it. I set up my Adwords account and began with the keyword ppc domination. I set it up to run in NZ (where I live), Australia, US, Canada and UK with the ad URL as http://www.ProvenPPC.com and the same URL as the destination URL (as it was masked).

    Within 20 mins I had a couple of impressions. Then all of a sudden nothing else happened and my ads were no longer on the Ads Preview. Diagnostics told me that I had no campaign with those key words. When I tried to contact help I was told I had no Adwords account attached to my email address (which I did if I checked preferences).

    So here I was- I had an Adwords account but I didn't and I had a campaign but I didn't!

    I contacted my very helpful mentor. He suggested I up my bid and increase my keywords so I did (only to be very politely told off by Jim later!).

    Still no activity. After a lot of searching around I came to the conclusion that my account had been suspended (this has now been confirmed via a Google helper on the Google forum) but I was not and am not sure exactly why. I thought it might be something to do with my destination URL so I changed that to my actual afflilaite link for PPC Domination. I have since been told that was the wrong thing to do and so I am now not sure what to do as Google don't allow that.

    Should I change my link back? Do I just ignore this account and start afresh on another (won't they suss that if I use the same adress)? I can't contact Google help as my help account is suspended (very helpfully) so unless someone has any great ideas I may take the title of the shortest Adwords career in history!

    So thanks for listening. I hope you re all doing better tha I am!

    Sophie Hardy

  32. Hi Jim,

    Thanks so much for contacting me on Better Networker yesterday. I am now posting here as you requested.

    For the sake of any other reader I will fill you in on my problem.

    I am new to PPC and only started because I trusted Jim would answer my questions with PPC Dominator. Let me first state that my problems are NOT due to a lack of training by PPC Dominator and I still think he has produced a first class product.

    So anyway back to the story. I set up my Adwords account and began my first campaign. I bought the domain name ProvenPPC and masked it. I set up my Adwords account and began with the keyword ppc domination. I set it up to run in NZ (where I live), Australia, US, Canada and UK with the ad URL as <a href="http://www.ProvenPPC.com” target=”_blank”> <a href="http://www.ProvenPPC.com” target=”_blank”>www.ProvenPPC.com and the same URL as the destination URL (as it was masked).

    Within 20 mins I had a couple of impressions. Then all of a sudden nothing else happened and my ads were no longer on the Ads Preview. Diagnostics told me that I had no campaign with those key words. When I tried to contact help I was told I had no Adwords account attached to my email address (which I did if I checked preferences).

    So here I was- I had an Adwords account but I didn't and I had a campaign but I didn't!

    I contacted my very helpful mentor. He suggested I up my bid and increase my keywords so I did (only to be very politely told off by Jim later!).

    Still no activity. After a lot of searching around I came to the conclusion that my account had been suspended (this has now been confirmed via a Google helper on the Google forum) but I was not and am not sure exactly why. I thought it might be something to do with my destination URL so I changed that to my actual afflilaite link for PPC Domination. I have since been told that was the wrong thing to do and so I am now not sure what to do as Google don't allow that.

    Should I change my link back? Do I just ignore this account and start afresh on another (won't they suss that if I use the same adress)? I can't contact Google help as my help account is suspended (very helpfully) so unless someone has any great ideas I may take the title of the shortest Adwords career in history!

    So thanks for listening. I hope you re all doing better tha I am!

    Sophie Hardy

  33. Hi Jim,

    Thank you so much for such a great PPC course, I loved it and would love some more hehe!

    There is one thing I would like to ask regarding the course and the campaign settings.

    I have noticed that in the settings of your campaigns, you choose not to select search partners and only stick with Google. Could you explain what that is? My guess would be that we do not know how the other partners may behave in terms of how they may or not make our ads visible. It is interesting because over the course of the last 6-7 months now, I've have better ranking and cheaper CPC with the partner network. Mind you I have just started to implement the strategies in the course, I will turn this feature off but I tought I'd ask the expert!!!

    Thanks again for the good work.

    Cheers

    Steph

    1. Stephane,

      I usually separate the search network and search partners from one another because they are different types of traffic. They don't convert the same.

      So if it's working out well for you, you will get even better results if you separate them into a new campaign. Here's how to do it:

      1. Duplicate your campaign exactly and let's call the two copies copy A and copy B.
      2. Copy B go back and change all your bids to be below those of copy A by a few cents…at least 10 cents.
      3. Go to campaign settings of Copy A and set it up to display only on Google's search network
      4. Go to campaign settings of Copy B and tick both Google Search Network and Search Partners.

      This will do the job of separating the two. Remember, you need ot be looking at ROI not CTR when assessing how well a campaign is doing.

      Jim

  34. Hi Jim,
    Thank you so much for such a great PPC course, I loved it and would love some more hehe!

    There is one thing I would like to ask regarding the course and the campaign settings.

    I have noticed that in the settings of your campaigns, you choose not to select search partners and only stick with Google. Could you explain what that is? My guess would be that we do not know how the other partners may behave in terms of how they may or not make our ads visible. It is interesting because over the course of the last 6-7 months now, I've have better ranking and cheaper CPC with the partner network. Mind you I have just started to implement the strategies in the course, I will turn this feature off but I tought I'd ask the expert!!!

    Thanks again for the good work.

    Cheers
    Steph

    1. Stephane,

      I usually separate the search network and search partners from one another because they are different types of traffic. They don't convert the same.

      So if it's working out well for you, you will get even better results if you separate them into a new campaign. Here's how to do it:

      1. Duplicate your campaign exactly and let's call the two copies copy A and copy B.
      2. Copy B go back and change all your bids to be below those of copy A by a few cents…at least 10 cents.
      3. Go to campaign settings of Copy A and set it up to display only on Google's search network
      4. Go to campaign settings of Copy B and tick both Google Search Network and Search Partners.

      This will do the job of separating the two. Remember, you need ot be looking at ROI not CTR when assessing how well a campaign is doing.

      Jim

  35. Hey Jim,

    Here are my snapshots like you asked! Thanks again for the help and let me know you need any thing else!

    -Evan

    [img <a href="http://]http://i41.tinypic.com/1263his.jpg%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/1263his.jpg[/img]
    [img <a href="http://]http://i41.tinypic.com/4lt1dl.jpg%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/4lt1dl.jpg[/img]
    [img <a href="http://]http://i41.tinypic.com/2sb08z6%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/2sb08z6[/img]
    [img <a href="http://]http://i41.tinypic.com/29oikpv%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/29oikpv[/img]
    [img <a href="http://]http://i41.tinypic.com/9ibyia%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/9ibyia[/img]
    [img <a href="http://]http://i41.tinypic.com/11u7zat%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/11u7zat[/img]
    [img <a href="http://]http://i41.tinypic.com/2mrrwib%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/2mrrwib[/img]

  36. Hey Jim,

    Here are my snapshots like you asked! Thanks again for the help and let me know you need any thing else!

    -Evan

    [img <a href="http:// <a href="http:// <a href="http://]http://i41.tinypic.com/1263his.jpg%5B/img%5D]http://i41.tinypic.com/1263his.jpg[/img]</a rel=”nofollow”>”” target=”_blank”> <a href="http://]http://i41.tinypic.com/1263his.jpg%5B/img%5D“” target=”_blank”>]http://i41.tinypic.com/1263his.jpg[/img]“ target=”_blank”> <a href="http:// <a href="http://]http://i41.tinypic.com/1263his.jpg%5B/img%5D]http://i41.tinypic.com/1263his.jpg[/img]</a rel=”nofollow”>” target=”_blank”> <a href="http://]http://i41.tinypic.com/1263his.jpg%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/1263his.jpg[/img]
    [img <a href="http:// <a href="http:// <a href="http://]http://i41.tinypic.com/4lt1dl.jpg%5B/img%5D]http://i41.tinypic.com/4lt1dl.jpg[/img]</a rel=”nofollow”>”” target=”_blank”> <a href="http://]http://i41.tinypic.com/4lt1dl.jpg%5B/img%5D“” target=”_blank”>]http://i41.tinypic.com/4lt1dl.jpg[/img]“ target=”_blank”> <a href="http:// <a href="http://]http://i41.tinypic.com/4lt1dl.jpg%5B/img%5D]http://i41.tinypic.com/4lt1dl.jpg[/img]</a rel=”nofollow”>” target=”_blank”> <a href="http://]http://i41.tinypic.com/4lt1dl.jpg%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/4lt1dl.jpg[/img]
    [img <a href="http:// <a href="http:// <a href="http://]http://i41.tinypic.com/2sb08z6%5B/img%5D]http://i41.tinypic.com/2sb08z6[/img]</a rel=”nofollow”>”” target=”_blank”> <a href="http://]http://i41.tinypic.com/2sb08z6%5B/img%5D“” target=”_blank”>]http://i41.tinypic.com/2sb08z6[/img]“ target=”_blank”> <a href="http:// <a href="http://]http://i41.tinypic.com/2sb08z6%5B/img%5D]http://i41.tinypic.com/2sb08z6[/img]</a rel=”nofollow”>” target=”_blank”> <a href="http://]http://i41.tinypic.com/2sb08z6%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/2sb08z6[/img]
    [img <a href="http:// <a href="http:// <a href="http://]http://i41.tinypic.com/29oikpv%5B/img%5D]http://i41.tinypic.com/29oikpv[/img]</a rel=”nofollow”>”” target=”_blank”> <a href="http://]http://i41.tinypic.com/29oikpv%5B/img%5D“” target=”_blank”>]http://i41.tinypic.com/29oikpv[/img]“ target=”_blank”> <a href="http:// <a href="http://]http://i41.tinypic.com/29oikpv%5B/img%5D]http://i41.tinypic.com/29oikpv[/img]</a rel=”nofollow”>” target=”_blank”> <a href="http://]http://i41.tinypic.com/29oikpv%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/29oikpv[/img]
    [img <a href="http:// <a href="http:// <a href="http://]http://i41.tinypic.com/9ibyia%5B/img%5D]http://i41.tinypic.com/9ibyia[/img]</a rel=”nofollow”>”” target=”_blank”> <a href="http://]http://i41.tinypic.com/9ibyia%5B/img%5D“” target=”_blank”>]http://i41.tinypic.com/9ibyia[/img]“ target=”_blank”> <a href="http:// <a href="http://]http://i41.tinypic.com/9ibyia%5B/img%5D]http://i41.tinypic.com/9ibyia[/img]</a rel=”nofollow”>” target=”_blank”> <a href="http://]http://i41.tinypic.com/9ibyia%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/9ibyia[/img]
    [img <a href="http:// <a href="http:// <a href="http://]http://i41.tinypic.com/11u7zat%5B/img%5D]http://i41.tinypic.com/11u7zat[/img]</a rel=”nofollow”>”” target=”_blank”> <a href="http://]http://i41.tinypic.com/11u7zat%5B/img%5D“” target=”_blank”>]http://i41.tinypic.com/11u7zat[/img]“ target=”_blank”> <a href="http:// <a href="http://]http://i41.tinypic.com/11u7zat%5B/img%5D]http://i41.tinypic.com/11u7zat[/img]</a rel=”nofollow”>” target=”_blank”> <a href="http://]http://i41.tinypic.com/11u7zat%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/11u7zat[/img]
    [img <a href="http:// <a href="http:// <a href="http://]http://i41.tinypic.com/2mrrwib%5B/img%5D]http://i41.tinypic.com/2mrrwib[/img]</a rel=”nofollow”>”” target=”_blank”> <a href="http://]http://i41.tinypic.com/2mrrwib%5B/img%5D“” target=”_blank”>]http://i41.tinypic.com/2mrrwib[/img]“ target=”_blank”> <a href="http:// <a href="http://]http://i41.tinypic.com/2mrrwib%5B/img%5D]http://i41.tinypic.com/2mrrwib[/img]</a rel=”nofollow”>” target=”_blank”> <a href="http://]http://i41.tinypic.com/2mrrwib%5B/img%5D” target=”_blank”>]http://i41.tinypic.com/2mrrwib[/img]

  37. Evan,

    For the sake of the rest of the people here, let me fill them in on your problem.

    Evan has no impressions on his ads and he wants to know what is wrong. The reason I asked Evan to post his pictures here is that just about EVERYONE's problem is why they are getting no impressions.

    If you have that same problem, you guys and girls need to make the following checks before you panic and get frustrated:

    *****#1 REASON FOR NO IMPRESSIONS****

    Check that your keywords get a reasonable number of impressions.

    Your keywords have very low history of impressions. I ran these keywords into the Google Search Keyword Tool one at a time with synonyms off on broad match.

    Here are the MONTHLY counts seen last month:

    send out greeting cards 140

    cards to send out 210

    money with send out cards 0

    S.O.C 165,000

    send out birthday cards 58

    send out cards 14,800

    send out cards australia 46

    send out cards leads 58

    send out cards marketing 58

    send out cards mlm 73

    send out cards opportunity 58

    send out cards success 46

    send out cards system 36

    send out cards training 28

    send out cards website 22

    That's very few searches historically. You can expect at most three searches per day for each of these IF this month is like last month. THREE searches a day for each keyword with the exception of "S.O.C" and "send out cards".

    Google refuses to show ads for keywords that get few impressions historically. I think it overloads the system and they don't like us bidding on them.

    *****#2 REASON FOR NO IMPRESSIONS****

    Your bid is too low.

    If you're getting no impressions, but your keywords show in the keyword tool that they get many a day, then you need to bid higher to be on a page you can be seen.

    Bid higher.

    *****#3 REASON FOR NO IMPRESSIONS****

    Your quality score is low, the relationship between your ads and keywords and landing page aren't clear to Google.

    Try to use relevant words between the keywords, the ad, and the landing page. There are very few keywords that match between the three elements.

    Review the Quality Score section in the Q&A call #1 on PPC Domination.

  38. Evan,

    For the sake of the rest of the people here, let me fill them in on your problem.

    Evan has no impressions on his ads and he wants to know what is wrong. The reason I asked Evan to post his pictures here is that just about EVERYONE's problem is why they are getting no impressions.

    If you have that same problem, you guys and girls need to make the following checks before you panic and get frustrated:

    *****#1 REASON FOR NO IMPRESSIONS****
    Check that your keywords get a reasonable number of impressions.

    Your keywords have very low history of impressions. I ran these keywords into the Google Search Keyword Tool one at a time with synonyms off on broad match.

    Here are the MONTHLY counts seen last month:

    send out greeting cards 140
    cards to send out 210
    money with send out cards 0
    S.O.C 165,000
    send out birthday cards 58
    send out cards 14,800
    send out cards australia 46
    send out cards leads 58
    send out cards marketing 58
    send out cards mlm 73
    send out cards opportunity 58
    send out cards success 46
    send out cards system 36
    send out cards training 28
    send out cards website 22

    That's very few searches historically. You can expect at most three searches per day for each of these IF this month is like last month. THREE searches a day for each keyword with the exception of “S.O.C” and “send out cards”.

    Google refuses to show ads for keywords that get few impressions historically. I think it overloads the system and they don't like us bidding on them.

    *****#2 REASON FOR NO IMPRESSIONS****
    Your bid is too low.

    If you're getting no impressions, but your keywords show in the keyword tool that they get many a day, then you need to bid higher to be on a page you can be seen.

    Bid higher.

    *****#3 REASON FOR NO IMPRESSIONS****
    Your quality score is low, the relationship between your ads and keywords and landing page aren't clear to Google.

    Try to use relevant words between the keywords, the ad, and the landing page. There are very few keywords that match between the three elements.

    Review the Quality Score section in the Q&A call #1 on PPC Domination.

  39. Hi Jim – thanx for the great work you're doing. Here's my question for you: Let's say I have a keyword phrase of "mlm network marketing". And let's say the user's search phrase is: mlm and network marketing. Will google drop the "and" in the searchers query thereby showing my ad? Or, is google going to use my keyword phrase to the letter and not show my ad because it does not contain "and"? Thank you for your help.

    Reply from Jim Yaghi

    if you use exact or phrase match to bid on the phrase without "and" then Google will NOT match your ad if the user doesn't include "and" in their search.

    the broad match will allow your ad to match if the user types "and" or neglects it.

    I hope that helps buddy.

  40. Hi Jim – thanx for the great work you're doing. Here's my question for you: Let's say I have a keyword phrase of “mlm network marketing”. And let's say the user's search phrase is: mlm and network marketing. Will google drop the “and” in the searchers query thereby showing my ad? Or, is google going to use my keyword phrase to the letter and not show my ad because it does not contain “and”? Thank you for your help.

    Reply from Jim Yaghi
    if you use exact or phrase match to bid on the phrase without “and” then Google will NOT match your ad if the user doesn't include “and” in their search.

    the broad match will allow your ad to match if the user types “and” or neglects it.
    I hope that helps buddy.

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