PPC Too Expensive for Home Business Niche?

I laugh to myself.

Even some of the PPC gurus will tell you that Home Business and MLM are difficult niches to conquer with Google Adwords.

“The competition is too rough.”

“The bid prices are too high”

I don’t buy it. For the past two years I’ve been generating home business leads, sponsoring reps, and making sales with profit. And in case you think that’s because I’ve got some kind of super powers, go search for my PPC Domination students. You’ll hear their similar success stories in video and blogs all over the internet.

The reason I’m laughing particularly hard today, is that I discovered a campaign I’d neglected recently. It wasn’t bringing much traffic.

A few days ago, while looking at something else in my account, I had set the date range to show “all time”. When I saw 386 leads on this forgotten campaign. I clicked to look inside and found this:

The Neglected AdGroup: 386 Leads at $USD 1.68 (took over two months)
The Neglected AdGroup: Pulled 386 Leads at $USD 1.68 Over a Period of Two Months

Now, I know it’s kind of hard to see the names of the adgroups, and you can’t tell what keywords are in there (hehe I’m evil). That’s because the real secret is that this campaign only targets the Google Content Network. That’s why, in the next few weeks I’ll be releasing some training on the Content Network and show you how to easily get cheap leads like this for your own business.

Anyway, I quickly duplicated the discovery, deleted adgroups, added more adgroups, increased my daily budget, and started to ramp it up.

Today, there are only 10 adgroups in this campaign. I can’t tell you a daily figure it’s bringing because it’s too fresh…but I took this snapshot 4 hours into the day:

After 4 Hours, This AdGroup Pulled 28 Leads at $USD 1.12
After 4 Hours, This Once Neglected AdGroup Pulled 28 Leads at $USD 1.12

The Content Network is a huge part of my advertising strategy and is responsible for two times as many leads as the Google search. Explore it yourself! I know that there’s very little information out there about it though, so I’m bringing on board Content and Placement expert Shelley Ellis to help explain to you.

Go ahead and follow Shelley on Twitter!


To learn more of Jim’s PPC advertising techniques, check out PPC Domination.

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

16 thoughts on “PPC Too Expensive for Home Business Niche?”

  1. Jim,

    Yeah, the content network IS great, even if the traffic is harder to get at. I believe its not talked about much because its much less of an exact science compared to search. Plus, instructors dont want their students to loose their shirt with content, which can happen. :)

    I've seen some results of a content network slap down recently, not just the rhetoric floating around the net, but some content advertisers I've seen around. Some posts on forums as well. Thoughts?

    Looking forward to her and your insight into the content network! Didn't Shelly do a training broadcast for Perry Marshall recently as well?

    Kurt

  2. Jim,

    Yeah, the content network IS great, even if the traffic is harder to get at. I believe its not talked about much because its much less of an exact science compared to search. Plus, instructors dont want their students to loose their shirt with content, which can happen. :)

    I've seen some results of a content network slap down recently, not just the rhetoric floating around the net, but some content advertisers I've seen around. Some posts on forums as well. Thoughts?

    Looking forward to her and your insight into the content network! Didn't Shelly do a training broadcast for Perry Marshall recently as well?

    Kurt

  3. If you get the chance to listen to my call with Perry Marshall from December, you'll see how excited I get when I talk about content targeting, enhanced online campaigns and all the possibilities for using it. I keep learning new stuff every day!

    Jim, its great to see you promoting this strategy and I always love to hear other people's success stories.

  4. If you get the chance to listen to my call with Perry Marshall from December, you'll see how excited I get when I talk about content targeting, enhanced online campaigns and all the possibilities for using it. I keep learning new stuff every day!

    Jim, its great to see you promoting this strategy and I always love to hear other people's success stories.

  5. @Kurt Henninger yep, Google quality score has caught up with the content network. It's only gonna get harder from here on in. As long as you focus on providing genuine value to your visitors, you will keep doing awesome. (and yep, that's the same Shelley!)

    @Shelley Ellis I'm really happy that you'll be talking to my readers about the content network and enhanced campaigns in context of home business! I know you'll be packing a ton of value for them. Thanks for doing this!

  6. @Kurt Henninger yep, Google quality score has caught up with the content network. It's only gonna get harder from here on in. As long as you focus on providing genuine value to your visitors, you will keep doing awesome. (and yep, that's the same Shelley!)

    @Shelley Ellis I'm really happy that you'll be talking to my readers about the content network and enhanced campaigns in context of home business! I know you'll be packing a ton of value for them. Thanks for doing this!

  7. Jim,

    PPC Domination is great. I am trying to direct traffic to MS & Ann Sieg’s programs. I purchased related domains and masked them over those landing pages. My quality scores are very low and getting no impressions. You have mentioned that advertising a masked page is bad? What should I do when trying to promote these existing landing pages?

    Thanks for your help

    Mac

  8. Jim,

    PPC Domination is great. I am trying to direct traffic to MS & Ann Sieg’s programs. I purchased related domains and masked them over those landing pages. My quality scores are very low and getting no impressions. You have mentioned that advertising a masked page is bad? What should I do when trying to promote these existing landing pages?
    Thanks for your help
    Mac

  9. As always more homework that is useful. It seems that just when I think I got a grasp of something I have more to grab. How in the world do you know all this???!!!

    Amazing. Thanks for the tip…!!

  10. As always more homework that is useful. It seems that just when I think I got a grasp of something I have more to grab. How in the world do you know all this???!!!
    Amazing. Thanks for the tip…!!

  11. i used to pay 25cents a click few years ago now everything is 80cents i make 3$ per customer, for my business adwords is over, im competeing with complete retards…someone needs to stop this google monopoloy

  12. i used to pay 25cents a click few years ago now everything is 80cents i make 3$ per customer, for my business adwords is over, im competeing with complete retards…someone needs to stop this google monopoloy

  13. Check out Autopilot Income Machine,Amazing EPCs Rasheed Ali and Huey Lee's E-Biz in a Box Comprehensive Online Training Program.! wacth their video about ppc and how SCAMMERS fake traffic stats to get you to buy their shady products..here gf43q.cjb.net

    Regards,

    gdeblog

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