“How long have you been in business?”
Simple. Yet typical. We’ve all been asked.
But the difference between your answer and the guy next to you is what determines who’ll grow rich beyond imagination. And WHO will stay broke with only pangs of hunger in their stomach.
I met this dude back in 2005. Or was it ’06? God remembers…
Kind of a strange name, but not so…uncommon that i’d just remember it.
Swear i can’t tell you where he came from, what he did or anything else about him. I just remember the guy. I “generated him”…as a lead back when I would give out personal contact info in autoresponders.
We had a few conversations.
He asked about PPC. I walk-thru with him his account. Suggested a keyword. Or offered some insight to ads.
That was then.
In time, i changed how i built my relationship with my list. And I became waaaaayy too famous to give everyone personal attention like that. Ha!
Anyway, one day, back when i was JUST starting to get known in the market…i wanted to update the address for where my adsense cheques went.
But there was a problem.
The AdSense interface was in another language. Google wouldn’t switch me back to English. And it wasn’t till many months later that mr. genius computer me figured it out.
Only to discover I was in someone else’s account.
Andreas Pauli. Daggers.
Some weird and total freak of nature GLITCH in Google had merged my account with his…somehow. And i didn’t have an adsense account any more. Never bothered with it again.
You can bet your mule i didn’t forget this Andreas guy.
Anyway, so i saw him on Facebook chat today and had a fun little talk with him. I answered more PPC questions, after all, by this point, he isn’t just a student he’s an old friend.
He tells me that for the past few years he’s been using PPC, with many of the techniques i showed him way back when. Still found them relevant and useful. And has now paid off all the debt he and his wife racked up in “business adventures”.
All with online profits.
I’m happy, he’s happy.
We got to talking about old times. This. That. How far we’ve both come since. Why i’m still more awesome than him. Made fun of some other marketers….
And then i made a wisecrack about SEO. Otherwise known as search engine optimisation.
Thing is, i consider myself a PPC guy. And PPC guys have a friendly rivlary with SEO guys. Each thinks they have the better way to generate leads.
PPC-girls and -boys pay to advertise on search engines.
SEO people try to show their junk high up in the results of a user’s search. 😛 It’s free to be listed there. Yaay! And the clever and oh so CREATIVE people at Planet SEO are always selling the obvious…that SEO equals “free” traffic.
On the other hand, PPC means “PAYyyyyyyyyyyyy”-per-click. You see what i mean? How do you sell that? The name is enough to turn people off. And yet I’ve managed to sexy it up and sell lots of training on it.
Fact is, PPC is more suitable to entrepreneurs just starting out. They have very limited skills and nowhere near enough money to ACTUALLY do SEO.
Oh yes, SEO costs money too
Back to the story at hand…
Andreas didn’t seem to be clued in on the rivlary. He was a little taken aback–
“Dude,” I said. “Everyone knows that you do SEO if you got an actual BUSINESS business.. And most of the people i train don’t have a that yet.”
Why Jim, whatever do you mean by “a BUSINESS business”?
Well, ya know, like a company with employees and managers of employees. A business with its OWN product that’s not an affiliate one. A company which has already put in place a way to get buyers who create cashflow in the business.
Cashflow necessary to AFFORD to do SEO, for reaaaalziiiies.
Because a single business owner, on his or her own, cannot bring BIG traffic using SEO.
Look around.Â Who do you know who is a one-“man”-operation, whose only traffic strategy is SEO, and actually gets more than a handful of leads a day?
Few, if any. Because when trying to get this “FREE” traffic, you’re having to “PAY” employees: article writers, content creators, back-link creators.
Unless you wanna do that bullshit manual labour yourself. Good luck.
You’d have no leverage. You end up trading your time to save a few hundred bucks on employees, get few leads, then push them through an inefficient funnel that won’t sell a thaaang.
By the time you’ve made a sale,
you’re already up to your ass in debt.
And whatever money you make goes right back out without even increasing your efficiency.
To me, it’s like some kid running around on his little legs trying to gather sticks from different places. And they pick up these prospects and bring them back to their site, one by one.
Look at what they have to do:
Write articles, make blog posts, and create videos. Do you know how much work goes into creating GOOD content? It takes me 1-3 full days to write one decent blog post. It takes all day for me to script a video, shoot it, and edit it.
Granted their content is usually the litter of the internet stuffed unrecognisable with keywords. But still, aaaaaall this work … For what? One or two more leads to their site?
Good effort kiddo. Now go play with the other little boys.
SEO is a GREAT way to amplify something that works. In THAT scenario, you have the money coming in from your business that you can pay for SEO to be done on a mass scale…The leads convert to customers, because you’ve already tested your sales process. And you have TONS more money to put back into your business.
What, then, is the better way to build your business from a one-man-operation to the “company” you need to be to receive the fruits of SEO?
Use PPC first.
Even the SEO experts, the HONEST ones at least, will tell you that PPC is how they test their funnel and traffic.
After all, managing a PPC campaign is a one-man job. One person can generate HUNDREDS of leads EVERY day very quickly with relative ease.
Nothing shits me more than that buuuuuuullshit social media training craze. That is so lame. What is this crap, adding friends? WHO THE FROG HAS TIME FOR THAT?
Just don’t get me started. Don’t get me started.
The bullshit people do for 5 or 10 leads a day…fuck. Give me ONE hour and i’ll have a campaign bringing 10 leads every day for $10. Forever.
Any intelligent BUSINESS person, who finds themselves in a tight cashflow spot, will value the immediacy of cashflow from PPC. They rather spend a few bucks up front than invest in a long-term investment that may or may not pay off SOME DAY. Meanwhile they’re twiddling their thumbs waiting for traffic to hit.
Besides that, PPC is easy.
No Employees, Little Time, and 6th Grade English
Never have I seen such a simple and cheap way to start a business. It requires NO employees, very little time, and not more than 6th grade English.
You don’t have to be creative or an amazing writer or entertainer, because you don’t need content. No videos. No articles. No blog posts.
An ad of 20 words. I can’t fucking fit copywriting in there if i wanted to.
It does NOT require web designers, programmers, or any technical skill beyond the PPC interface.
It needs just one person.
With your computer, and the ability to make someone want to click your ad using 6th grade English.
“Hold up. Hold up. Jim. Wtf dude, don’t you need a website to drive the clicks to?”
Yeah. Sure, a basic squeeze page. And if even that’s a technical challenge, just use Jim’s Landing Page Generator 😉 Instant squeeze pages in seconds.
Even a girl or guy with $5 to their name can start doing PPC right this second. Turn it on. And see traffic in 15 minutes.
You’ll know in 15 minutes if people give a boot about your product or not.
But $5 seriously? I should call my next course 15 Minutes to Traffic.
Look at me. I started doing PPC with a $50 monthly budget. It took 2 and a half months to make enough cashflow to start spending $2,000 on ads. And don’t you dare say that’s because it was 4 years ago.
I start a new profitable campaign for someone with a $5 daily budget, every day.
That’s $150 bucks a month. Ok.
so SUE ME dude.
In four years, it went from 50 to 150.
And if you ask me, i rather skip the morning starbucks fix and invest that money in something that brings an immediate response (such as PPC)…than waste time carrying prospects back to my site with articles and content and “social media” and videos. Yeah, i friggin LOVE PPC, for damn good reason.
Andreas, being a smart guy immediately saw the value of PPC, back when we met.
“It gives IMMEDIATE traffic,” he told me.
You write an ad, hit go, and in about 15 mins people start seeing you.
PPC makes BUSINESS sense.
I asked Andreas the question i asked you in the beginning…how long have you been in business?
“I’ve always been a businessman, just with a temporary job.”
And that’s what the people who successfully build business ALWAYS say.
I leave you with that thought.