My father is a pretty cool guy. Simple, humble, and modest.
He doesn’t ask for much at all in his university teaching job. He doesn’t aspire for any administrative roles, he doesn’t like to travel, he doesn’t compete for power or authority…in fact, about the only thing he likes besides teaching is his garden.
It’s more of a giant orchard.
A few years ago, we decided to buy a huge piece of land which was to become the burial grounds for our family and descendants. Dad took it upon himself to turn this barren plot into a beautiful paradise of fruit, plants, and trees. I know it sounds a little bleak, but that’s my dad for ya–always working for charity and the life-after-death.
Several times in the past few months I’ve been here in Amman, I noticed that he’d taste a fruit that he found particularly sweet and keep its seeds. Or he’d see a fruit that was big and juicy and he’d pocket the seeds inside it.
Mum dries them for him on a plate in the sun-room.
When the season is right, he plants them in a little pot of soil. Over the next few weeks and months, he waters that little pot until a small plant emerges from inside. And when the plant is strong enough, he mixes some good ole cow compost in the ground and he carefully moves plant into plot.
I have seen him religiously turn on the sprinklers during the summer to keep the little delicate plants hydrated. I’ve seen him position grown trees so they don’t freeze in the cold of winter.
Eventually, his little plants grow into big beautiful tasty fruit-bearing trees. And for the entire season and the years to come, everyone enjoys the taste of that sweet fig or giant grape or juicy olive that dad had savored and saved all that time ago.
My father’s habit of seed-saving is the other half of the Google story…
Allow me to explain:
You see, running Pay-Per-Click ads on Google is like going to the market and buying fruit. Some are good, some are bad. You’re constantly testing and tasting to see which keywords and ad combinations bring the best results.
And that’s not an exaggeration–I mean, you literally plonk your ad in the center of a crowded marketplace full of people searching keywords related to your business. And you just pay Google a small fee for every time a customer responds to your ad.
The prospect who converts to a sale is the big, juicy, sweet fruit that you savour.
Next time you want more prospects like that one, you go to the same Google marketplace. You bid on the same keywords, you run the same ad. And each time, you buy the prospect Google brings you.
But what if you were to take that keyword, the seed that generates for you lots of sales and money on PPC…and you plant it on a website, tend to it, and take care of it for the next few months until it blossoms…
Your business could have free prospects forever.
Of course, that doesn’t mean you stop buying ads on pay-per-click. At least not right away.
But Search Engine Optimisation (SEO for short) is an integral part of any serious Network Marketing leader’s business.
Because when you build and optimise your site using the prime keywords that your PPC advertising helps you uncover, your ad becomes a permanent part of the Google marketplace. It appears on the left side of search results where the traffic is organic and free.
As I’ve told you before, my friends Raymond and Fernando are teaching all their prospect-growing methods in a full-fledged coaching program. And even they recognise the need for paid search advertising to find the keywords you want to plant and grow–so they’ve made a generous offer:
Anyone who has bought my PPC Domination training gets their money back on it. Fernando and Raymond are gonna discount their coaching by the entire price of PPC Domination plus an extra $100. That’s a damn good deal, so go for it:
All you need to do to get PPC Domination free is this:
- Grab your copy of PPC Domination from here if you haven’t got it yet. (otherwise skip ahead).
- Forward your PPC Domination email receipt to ppc @ seonetworker.com.
- Buy access to the 8-week intensive SEO Networker coaching program here
Did You Like This Post?
If you like, we can email you whenever we add a new article to the Lead Gen column Just enter your email here, and we'll take care of the rest!
You will only receive email about new articles in this column, nothing else.
Re-Blog (Share & Win Prizes)
Ask a Follow-Up Question
Submit an Article