The Other Half the Google Story

Running Pay-Per-Click ads on Google is like going to the market and buying fruit. Some are good, some are bad. You’re constantly testing and tasting to see which keywords and ad combinations bring the best results.

And that’s not an exaggeration–I mean, you literally plonk your ad in the center of a crowded marketplace full of people searching keywords related to your business. And you just pay Google a small fee for every time a customer responds to your ad.

My father is a pretty cool guy. Simple, humble, and modest.

He doesn’t ask for much at all in his university teaching job. He doesn’t aspire for any administrative roles, he doesn’t like to travel, he doesn’t compete for power or authority…in fact, about the only thing he likes besides teaching is his garden.

It’s more of a giant orchard.

A few years ago, we decided to buy a huge piece of land which was to become the burial grounds for our family and descendants. Dad took it upon himself to turn this barren plot into a beautiful paradise of fruit, plants, and trees. I know it sounds a little bleak, but that’s my dad for ya–always working for charity and the life-after-death.

Several times in the past few months I’ve been here in Amman, I noticed that he’d taste a fruit that he found particularly sweet and keep its seeds. Or he’d see a fruit that was big and juicy and he’d pocket the seeds inside it.

Mum dries them for him on a plate in the sun-room.

When the season is right, he plants them in a little pot of soil. Over the next few weeks and months, he waters that little pot until a small plant emerges from inside. And when the plant is strong enough, he mixes some good ole cow compost in the ground and he carefully moves plant into plot.

I have seen him religiously turn on the sprinklers during the summer to keep the little delicate plants hydrated. I’ve seen him position grown trees so they don’t freeze in the cold of winter.

Eventually, his little plants grow into big beautiful tasty fruit-bearing trees. And for the entire season and the years to come, everyone enjoys the taste of that sweet fig or giant grape or juicy olive that dad had savored and saved all that time ago.

My father’s habit of seed-saving is the other half of the Google story…

Allow me to explain:

You see, running Pay-Per-Click ads on Google is like going to the market and buying fruit. Some are good, some are bad. You’re constantly testing and tasting to see which keywords and ad combinations bring the best results.

And that’s not an exaggeration–I mean, you literally plonk your ad in the center of a crowded marketplace full of people searching keywords related to your business. And you just pay Google a small fee for every time a customer responds to your ad.

The prospect who converts to a sale is the big, juicy, sweet fruit that you savour.

Next time you want more prospects like that one, you go to the same Google marketplace. You bid on the same keywords, you run the same ad. And each time, you buy the prospect Google brings you.

But what if you were to take that keyword, the seed that generates for you lots of sales and money on PPC…and you plant it on a website, tend to it, and take care of it for the next few months until it blossoms…

Your business could have free prospects forever.

Of course, that doesn’t mean you stop buying ads on pay-per-click. At least not right away.

But Search Engine Optimisation (SEO for short) is an integral part of any serious Network Marketing leader’s business.

Because when you build and optimise your site using the prime keywords that your PPC advertising helps you uncover, your ad becomes a permanent part of the Google marketplace. It appears on the left side of search results where the traffic is organic and free.

As I’ve told you before, my friends Raymond and Fernando are teaching all their prospect-growing methods in a full-fledged coaching program. And even they recognise the need for paid search advertising to find the keywords you want to plant and grow–so they’ve made a generous offer:

Anyone who has bought my PPC Domination training gets their money back on it. Fernando and Raymond are gonna discount their coaching by the entire price of PPC Domination plus an extra $100. That’s a damn good deal, so go for it:

All you need to do to get PPC Domination free is this:

  1. Grab your copy of PPC Domination from here if you haven’t got it yet. (otherwise skip ahead).
  2. Forward your PPC Domination email receipt to ppc @ seonetworker.com.
  3. Buy access to the 8-week intensive SEO Networker coaching program here

Author: Jim Yaghi

Jim Yaghi is an advertising consultant and traffic expert, with a background in Artificial Intelligence.

62 thoughts on “The Other Half the Google Story”

  1. Jim,

    Who said you weren’t a good writer? I love this post, dude. Great metaphor. Not only that, but I opened up my email and saw this message from you,

    I’m done babying people around. So I didn’t email any babies this time. If you’re a serious business builder, listen up

    At first, I thought it was to me, like me personally and you were giving me a kick in the ass for something. Nice touch.

    Thanks for putting together PPC Domination. I’ve started to overview all the course videos.

    See ya ’round.

    Eric Walker

  2. Hi Jim,

    Your letter caught my attention, even though it ended up in my spam folder. I've been working on the SEO end of things for 18 months now with great results. I've generated all my traffic up to now, organically..so I totally agree with what you are saying. I may be doing it a bit backwards, but I'm looking forward to adding some good PPC results to my mix (after I finish working through your great videos). Up to this point I've learned enough to not lose my shirt to Google or Yahoo, but my CTR has never been what I'm after. I'm counting on PPC Domination to take me to that next level.

    Thanks for putting together a great course,

    Deborah Tutnauer, LCSW

  3. Hi Jim,

    Your letter caught my attention, even though it ended up in my spam folder. I've been working on the SEO end of things for 18 months now with great results. I've generated all my traffic up to now, organically..so I totally agree with what you are saying. I may be doing it a bit backwards, but I'm looking forward to adding some good PPC results to my mix (after I finish working through your great videos). Up to this point I've learned enough to not lose my shirt to Google or Yahoo, but my CTR has never been what I'm after. I'm counting on PPC Domination to take me to that next level.

    Thanks for putting together a great course,
    Deborah Tutnauer, LCSW

  4. I am a BIG believer of driving traffic to create a BIG Net to collect prospects.It is always in the LISTs! Next we need to MONETIZE this list to get our ROI.

    I joined Financial Destinations Inc last month. So far Ihave not found one Member

    who understood PPC, SEO, or ROI. Very, VERY Scary! How can you enter into this business without the foundation. one of the leaders said to me to keep it simple. (???) If it was simple. more would be aligning themselves with this business model.

    Amen? Amen.

  5. I am a BIG believer of driving traffic to create a BIG Net to collect prospects.It is always in the LISTs! Next we need to MONETIZE this list to get our ROI.
    I joined Financial Destinations Inc last month. So far Ihave not found one Member
    who understood PPC, SEO, or ROI. Very, VERY Scary! How can you enter into this business without the foundation. one of the leaders said to me to keep it simple. (???) If it was simple. more would be aligning themselves with this business model.
    Amen? Amen.

  6. Deborah,

    Great job in recognising the importance of SEO and PPC working together!

    Don't worry about your CTR as much as you should be concerned with your ROI. CTR is meaningless unless you're converting it. Focus on your keywords and creating laser focused, customised ads specifically written for the keywords to capture the frame of mind of the searcher…and then most importantly make sure you have landing pages tailored to the same message.

    Sorry to hear my email ended up in your spam! Add me to your safe list so it doesn't happen again :( my emails hate being spammed 😛

    take care

    jim

  7. Deborah,

    Great job in recognising the importance of SEO and PPC working together!

    Don't worry about your CTR as much as you should be concerned with your ROI. CTR is meaningless unless you're converting it. Focus on your keywords and creating laser focused, customised ads specifically written for the keywords to capture the frame of mind of the searcher…and then most importantly make sure you have landing pages tailored to the same message.

    Sorry to hear my email ended up in your spam! Add me to your safe list so it doesn't happen again :( my emails hate being spammed 😛

    take care
    jim

  8. Neal,

    sadly that's the state of network marketing today. luckily a lot of people are realising it now and they want to take their businesses online and learn these modern marketing technologies. And we're positioned in a way to help them and to profit big.

    jim

  9. Neal,

    sadly that's the state of network marketing today. luckily a lot of people are realising it now and they want to take their businesses online and learn these modern marketing technologies. And we're positioned in a way to help them and to profit big.

    jim

  10. Oh Jim,

    I think I have severed my umbilical cord and done with the last diaper!

    I have learnt a lot through your PPC course and am on course getting my head around SEO.

    I have had GPS rerouting as I recently made new decisions based on new information. At last I have a bit of direction again and put my learning into action!

    Thanks

    Elise

  11. Oh Jim,

    I think I have severed my umbilical cord and done with the last diaper!

    I have learnt a lot through your PPC course and am on course getting my head around SEO.

    I have had GPS rerouting as I recently made new decisions based on new information. At last I have a bit of direction again and put my learning into action!

    Thanks

    Elise

  12. Hi Jim,

    Absolutely great post. I could almost taste the grapes and olives. I'd love to see your dad's garden. You make is sound like such a special place.

    Being raised in the country, I really appreciate the effort it takes to keep and grow a nice piece of land into something beautiful that you can enjoy for years to come.

    We've been growing our car club membership site now for about 2 months and haven't used PPC, but have had great luck with SEO. If you take a look, I think we are ranked at 3 in this short time and very happy with that.

    We are starting a business blog now and hope to optimize it as fast, but with some help from PPC. We bought your PPC Domination and your videos and training have been just super. You really tell it in a way we can understand. Keep up the good work.

    Denis Foley

    PS: My dad has been gone 20 years now, enjoy yours while you can.

  13. Hi Jim,

    Absolutely great post. I could almost taste the grapes and olives. I'd love to see your dad's garden. You make is sound like such a special place.

    Being raised in the country, I really appreciate the effort it takes to keep and grow a nice piece of land into something beautiful that you can enjoy for years to come.

    We've been growing our car club membership site now for about 2 months and haven't used PPC, but have had great luck with SEO. If you take a look, I think we are ranked at 3 in this short time and very happy with that.

    We are starting a business blog now and hope to optimize it as fast, but with some help from PPC. We bought your PPC Domination and your videos and training have been just super. You really tell it in a way we can understand. Keep up the good work.

    Denis Foley

    PS: My dad has been gone 20 years now, enjoy yours while you can.

  14. Great great post here Jim. Interesting analogy about tending the tree in the garden. I've always thought of PPC, not only as a powerful way to get targeted traffic and sales in itself, but as a basis for SEO work as well. After all, how do you know what the "sell" keywords are to begin with? Combine the two into a total Search Engine Marketing strategy and you've got a whopper of a business, just like you said.

    Awesome job on the PPC domination course by the way. Can't wait to hear about your next course 😉

  15. Great great post here Jim. Interesting analogy about tending the tree in the garden. I've always thought of PPC, not only as a powerful way to get targeted traffic and sales in itself, but as a basis for SEO work as well. After all, how do you know what the “sell” keywords are to begin with? Combine the two into a total Search Engine Marketing strategy and you've got a whopper of a business, just like you said.

    Awesome job on the PPC domination course by the way. Can't wait to hear about your next course 😉

  16. Jim,

    Your email makes me want to talk trash. But, you've got all the bragging rights. So, I'll just listen to you "big brother" and work on my baby business until I learn all your moves.

    Thanks for the great info (and analogies) sincerely, James (the GymAlien)

  17. Jim,
    Your email makes me want to talk trash. But, you've got all the bragging rights. So, I'll just listen to you “big brother” and work on my baby business until I learn all your moves.
    Thanks for the great info (and analogies) sincerely, James (the GymAlien)

  18. Hi Jim,

    You are absolutely right about using PPC to find great keywords and then using SEO to get free traffic. I have been using the tips you provided in your free 8 day course and then purchased PPC Domination to become an expert in PPC. I have been optimizing my site for SEO and it has been moving up in the ranks while I continue my PPC campaigns. FREE traffic is definitely better than paid traffic and SEO will help anybody get that.

  19. Hi Jim,

    You are absolutely right about using PPC to find great keywords and then using SEO to get free traffic. I have been using the tips you provided in your free 8 day course and then purchased PPC Domination to become an expert in PPC. I have been optimizing my site for SEO and it has been moving up in the ranks while I continue my PPC campaigns. FREE traffic is definitely better than paid traffic and SEO will help anybody get that.

  20. Hi Jim,

    I tried PPC last year and failed, so I was very interested in PPC Domination. I bought it and have been studying your videos and training. Great job!

    SEO is very important. I agree if we combine PPC with SEO we would be unstoppable.

    Thanks,

    Phil

  21. Hi Jim,
    I tried PPC last year and failed, so I was very interested in PPC Domination. I bought it and have been studying your videos and training. Great job!

    SEO is very important. I agree if we combine PPC with SEO we would be unstoppable.

    Thanks,

    Phil

  22. Hi Jim,

    Thanks for putting together PPC Domination and releasing it to the general public. The way you teach and what you teach is like a breath of fresh air.

    I am finding the course very simple to understand, compared to other products and information available.

    I haven't finnished the course yet but while doing research on google I can immediatly see from the adverts being diplayed in the search columns, that so many advertisers are losing money with the ads that they are running, and how it does not matter how much competition is on the first page of a keyword, because now with your help, I know what to say in my ad to my potential prospect and get there attention to click.

    I have used Google adwords about 5 different times over the past 10 years to promote different products.

    I knew adwords was the place to make big dollars, but I could never really get my head around it and understand it.

    I found myself getting emotional with other advertisers who were getting higher listings than me on different keywords, so I kept raising my bid to get higher placings and ended up losing money because my clicks did not convert into sales. So again I ended up spending more money than I made.

    Thanks for the info about the SEO course, you can be sure I will be investing in it.

    You have my complete trust and you now sit on my list of top people on the internet to follow along with Mike Dillard and Norbert Orlewicz.

    Andrew Bradbury

  23. Hi Jim,

    Thanks for putting together PPC Domination and releasing it to the general public. The way you teach and what you teach is like a breath of fresh air.

    I am finding the course very simple to understand, compared to other products and information available.

    I haven't finnished the course yet but while doing research on google I can immediatly see from the adverts being diplayed in the search columns, that so many advertisers are losing money with the ads that they are running, and how it does not matter how much competition is on the first page of a keyword, because now with your help, I know what to say in my ad to my potential prospect and get there attention to click.

    I have used Google adwords about 5 different times over the past 10 years to promote different products.

    I knew adwords was the place to make big dollars, but I could never really get my head around it and understand it.

    I found myself getting emotional with other advertisers who were getting higher listings than me on different keywords, so I kept raising my bid to get higher placings and ended up losing money because my clicks did not convert into sales. So again I ended up spending more money than I made.

    Thanks for the info about the SEO course, you can be sure I will be investing in it.
    You have my complete trust and you now sit on my list of top people on the internet to follow along with Mike Dillard and Norbert Orlewicz.

    Andrew Bradbury

  24. Jim you and your students continue to impress me with their level at which they think. You're right and they are right, #1 on PPC and #1 on SEO/Organic is the ultimate in market domination.

    I recently had to tell one of my clients that we are not going to SEO his site, until he runs PPC campaigns. He didn't like it, but it was necessary to determine the keywords, which would convert to sales.

    In this case, imagine having Jim guide you through discovering those magical keywords, which grow your business. Now imagine optimizing your website, so that you blanket the market with that keywords and other related keywords. The effort you put into SEO is guaranteed to pay off if you have a successful PPC campaign going.

    It seems simple, but sooooooo many people don't see it and this industry is ripe for the taking.

    I just came back from Eben's Guru Mastermind Summit and had a conversation with another MLM guru. She pulled me aside and told me, "We need to talk. I'm ready to take my business to the next level."

    When a very successful 6-figure MLM guru tells you that, you know you are sitting on a goldmine. And she knew it too.

    It's gonna me an awesome year!

    -Ferny Ceballos

  25. Jim you and your students continue to impress me with their level at which they think. You're right and they are right, #1 on PPC and #1 on SEO/Organic is the ultimate in market domination.

    I recently had to tell one of my clients that we are not going to SEO his site, until he runs PPC campaigns. He didn't like it, but it was necessary to determine the keywords, which would convert to sales.

    In this case, imagine having Jim guide you through discovering those magical keywords, which grow your business. Now imagine optimizing your website, so that you blanket the market with that keywords and other related keywords. The effort you put into SEO is guaranteed to pay off if you have a successful PPC campaign going.

    It seems simple, but sooooooo many people don't see it and this industry is ripe for the taking.

    I just came back from Eben's Guru Mastermind Summit and had a conversation with another MLM guru. She pulled me aside and told me, “We need to talk. I'm ready to take my business to the next level.”

    When a very successful 6-figure MLM guru tells you that, you know you are sitting on a goldmine. And she knew it too.

    It's gonna me an awesome year!
    -Ferny Ceballos

  26. YES I been following Dillard And "Ferny" For A Long time.. Jim you have an excellent Analogy Here! I took my first biz to the top! Now I am currently duplicating what I did with that one to my new one! YOU guys are awesome!

    Cheryl Pope

  27. YES I been following Dillard And “Ferny” For A Long time.. Jim you have an excellent Analogy Here! I took my first biz to the top! Now I am currently duplicating what I did with that one to my new one! YOU guys are awesome!

    Cheryl Pope

  28. YES I been following Dillard And “Ferny” For A Long time.. Jim you have an excellent Analogy Here! I took my first biz to the top! Now I am currently duplicating what I did with that one to my new one! YOU guys are awesome!

    It all Started With Magnetic Sponsoring for Me! Dillard's Adventure and now more great information here!

    Cheryl Pope

  29. YES I been following Dillard And “Ferny” For A Long time.. Jim you have an excellent Analogy Here! I took my first biz to the top! Now I am currently duplicating what I did with that one to my new one! YOU guys are awesome!

    It all Started With Magnetic Sponsoring for Me! Dillard's Adventure and now more great information here!

    Cheryl Pope

  30. jim,

    just got your course and started going thru it.

    great info so far. i have been using add words for a while with some succes but need more. i believe what you have put together is going to unlock some of the google mystery for me.

    thanks for leading the way

    craig

  31. jim,

    just got your course and started going thru it.
    great info so far. i have been using add words for a while with some succes but need more. i believe what you have put together is going to unlock some of the google mystery for me.

    thanks for leading the way
    craig

  32. Jim

    Great post. I am a newbie and have never done PPC, but have been researching. PPC Domination will really help speed up my learning curve.

    Thanks for putting it together!!

    Jerry

  33. Jim
    Great post. I am a newbie and have never done PPC, but have been researching. PPC Domination will really help speed up my learning curve.

    Thanks for putting it together!!

    Jerry

    1. Jeff,

      The issue isn't building the site with keywords that convert–the issue is how to find out WHICH keywords converts? That's what Pay-Per-Click advertising helps you do. You find those good keywords that convert very quickly, then take them to grow on your site with Search-Engine-Optimisation.

      Jim

    1. Jeff,

      The issue isn't building the site with keywords that convert–the issue is how to find out WHICH keywords converts? That's what Pay-Per-Click advertising helps you do. You find those good keywords that convert very quickly, then take them to grow on your site with Search-Engine-Optimisation.

      Jim

  34. I'm out of family friends and contacts to freely consider propects and I ctinge at doing the 3 foot thing or stand around car parks or do letter box drops and press the emergcy stop in the elevator.

    This goes for me but more importantly it also goes for pretty much every person i meet lately online or offline or those who have been clothes lined by trying to sponsor new folks into an MLM deal.

    I like MLM but the list of names and circle of influence days are over.

    I looked at your Domination deal and like you siad its only half of it. Where do i start and where can i get the full monty to go even close to being where its at?

    Campbell

    http://www.campbell-scott.com

    1. Hi Campbell,

      PPC is the first place every new marketer should start. It's the simplest, most controllable, most predictable method of lead generation. This in itself is a huge undertaking that could take you 1-2 years to master. Start there and later you can phase in stuff like SEO, social networks, forums, etc.

      You should pick up a copy of PPC Domination today if you haven't yet. That's for the absolute beginner to internet marketing. And if you haven't heard of a funded proposal before, then the best introduction to it is Mike Dillard's $39 book Magnetic Sponsoring.

      Jim

  35. I'm out of family friends and contacts to freely consider propects and I ctinge at doing the 3 foot thing or stand around car parks or do letter box drops and press the emergcy stop in the elevator.

    This goes for me but more importantly it also goes for pretty much every person i meet lately online or offline or those who have been clothes lined by trying to sponsor new folks into an MLM deal.

    I like MLM but the list of names and circle of influence days are over.

    I looked at your Domination deal and like you siad its only half of it. Where do i start and where can i get the full monty to go even close to being where its at?

    Campbell

    <a href="http://www.campbell-scott.com” target=”_blank”> <a href="http://www.campbell-scott.com” target=”_blank”>www.campbell-scott.com

    1. Hi Campbell,

      PPC is the first place every new marketer should start. It's the simplest, most controllable, most predictable method of lead generation. This in itself is a huge undertaking that could take you 1-2 years to master. Start there and later you can phase in stuff like SEO, social networks, forums, etc.

      You should pick up a copy of PPC Domination today if you haven't yet. That's for the absolute beginner to internet marketing. And if you haven't heard of a funded proposal before, then the best introduction to it is Mike Dillard's $39 book Magnetic Sponsoring.

      Jim

  36. Hi Jim,

    Thanks for this offer!

    Organic traffic is how I get the vast bulk of my business – I make my living on the internet, it's the only income I have and there is always more to learn in this field.

    Being an avid gardener and seed saver myself, I loved your comparison to gardening.

    Boel

  37. Hi Jim,

    Thanks for this offer!

    Organic traffic is how I get the vast bulk of my business – I make my living on the internet, it's the only income I have and there is always more to learn in this field.

    Being an avid gardener and seed saver myself, I loved your comparison to gardening.

    Boel

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