How To Come Up With Lateral PPC Keywords

A reader wrote in last week with the following question…

“Ewan,

I’m starting ppc marketing and have hit a brick wall. How do you build on top of your main keywords? I have got about 20 and can’t think of any more. That’s never going to take my business to the next level.”

It’s a great question and one I hear over and over again from marketers entering the ppc battlefield.

The cool part is that 20 keywords could easily make you $20,000/mo. In fact, I have a friend who is consistantly doing $25,000/mo from 4 keywords. 🙂

But it’s near impossible to do this from a standing start. You will have to build a bigger list and find what’s working for you.

I Feel Your Pain

I too, when starting ppc, hit the very same wall. My first training taught me to open an excel spreadsheet and list as many keywords related to my product as I could. I think I got around 12 and seriously thought there were actually NO MORE. 😉

More Pain

Being an inexperienced ppc marketer, the next frustration was the ‘newbie tax’ 🙁 – the first keywords you come up with that are usually very generic and not ‘buyer keywords.’ Every single marketer in your niche is doing the same. This means you have to pay through the nose for these generic keywords and they often don’t convert. 1000’s of dollars and leads later = no sales!!!

Let Me Explain

I was looking for MLM-type keywords. My list went like this…

MLM, Network Marketing, Home Business, Work From Home. Very generic, agree? People searching for this are generally ‘just looking’ and cost you lots of wasted ad-spend.

Getting creative, thinking outside the box, and building a keyword list unique to you, is important if you are going to create a killer ppc campaign. Find keywords with low competition, which are extremely qualified, then line them up like soldiers ready for battle in neat little ad groups. This can bring you crazy results. So…

How To Come Up With Lateral PPC Keywords?

You need to get inside the mind of your ideal customer. What are they searching for? What are their problems (i.e. the ones you’re about to solve)? When you have listed some relevant keywords, run them through the Google Keyword Tool for more ideas.

Inside the Yaghi Labs Internet Business Academy, you will learn how to come up with a keyword list which is unique to you and will deliver insane amounts of qualified, eager-to-buy customers.

What are you waiting for?

lots of love

ewan 🙂

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