Writing an effective PPC ad requires the following:
- Speak to the right audience
- Choose an image which stands out from the crowd
- Tease them with a solution to their problem
A reader wrote in with the following question:
“Ewan, I have tried to use FB PPC for six months now. All the ads I write either get rejected or, when they are approved, get very low click through unless I’m willing to bid $5 per click. I can’t afford to spend this much, especially since so many people click my ads out of curiosity and don’t sign up to my mailing list. I’ve lost a lot of money on FB advertising and I really can’t afford to lose any more. What pointers can you give me to get my ads approved and to keep my costs down while getting a lot of leads?” Notice the question plays on emotions big time? Now you respond by telling them…
First off, the reason your ads aren’t being approved is because they are violating Facebook’s guidelines. FB doesn’t like ads which over-sell and under-deliver. Also, it’s always good to be extremely clear about what you plan to do with the users details (e.g. email address) after you capture it.
Your click through rate has more to do with the quality of your ad. Poor ad = not too many people clicking it.
Grab Attention, Get Naked 😉
What most don’t know is the image is what attracts the most attention. The way to get eyeballs on your ad is to pick a strange image which is different from those around it.
Imagine walking through your local shopping centre, lots of people everywhere, all looking a little different but pretty similar. You are naked, holding your iPhone in one hand and your shopping basket in the other.
Reckon you’re gonna get some attention? 😉
Check out the competition and see what they’re doing then do the exact opposite. If they use coloured images, use black and white. If they use a photo, use a cartoon. You follow? 😉
There are lots of ways to create advertisements which get attention but the most effective ads elicit an emotional response. In the Internet Business Academy, Module 5 shows you how to not only get attention with images, but also evoke powerful emotions which get people to click and follow through to buy.
Better yet, there’s a really specific way to get click cost down on FB using a weird way of bidding…
We’ll show you how to do that in Module 7.
See you inside
Lots of love