Video is a great way to get your message across, establish yourself as a trusted authority in your chosen field, and build an audience through entertainment and education.
I remember the day I came across the concept of recording what I was doing on my screen, I can only liken it to how Jack and Jill felt when water became available directly to their kitchen sink, and they no longer had to go up that damn hill.
Screen captures are easy and extremely powerful for a business or entrepreneur. It removes so many problems you will encounter filming yourself, such as…
- how you look
- fluffing your lines
- shooting a perfect video and realising you have left out a major point or a stroke of comic genius
- finding the right backdrop
- lighting
- sound (just as you’re finishing your video, someone starts a lawn mower)
- your eyes glancing to see your notes
I’m a visual learner and I believe if your video is teaching a lesson, it’s gonna be waaaay more effective if people can watch what you’re doing rather than listening to you explain. When I’m personally trying to figure out a new skill, YouTube is my first call, as I can pause the video as I implement the steps being shown.
Before we move on to how to create killer screen capture videos and what tools I like to use, it is extremely important to remember that when creating videos, the #1 rule is to educate or entertain. Think outside the box in terms of creativity, and how to deliver your content so as to put a smile on the face of your viewer.
Once you have your video idea, conduct some research and see what’s already out there. Do a YouTube and a Google search. See what you like and what you dislike. it may also spark even more creative genius 
My personal favourites for recording is Camtasia (30 day free trial) and Jing Project. There are many others and a quick google search of ‘screen recording software’ would reveal their identity.
Camtasia lets you record the whole screen or a part of the screen. You also have the ability to edit your video, add music and merge various different clips into one video. Once you are happy with your final draft, produce the video and save it to a folder in your computer then upload from YouTube.
Jing only lets you record video up to 5 minutes long. (I believe you should, where possible, keep your videos under 5 minutes, ideally 3. I use Jing for all my video recording unless it requires more than 5 minutes). Again, you have the option to save to a folder in your computer and then upload from YouTube, or you can hit the YouTube button and it uploads directly from Jing. You will probably then want to edit the information on your video, i.e. the title, description and tags within YouTube.
There are 2 types of content you would use the screen recording format for:
- demonstration, or a how to
- deliver a message
If you were going to record a demonstration of how to add a picture to your website… this would entail you recording the screen while doing the actual task. Because you’re actually doing it live, and you presumably know what you’re doing, chances of fluffing your lines are greatly reduced. I would however have a few run throughs off camera and maybe have some notes in bullet point form by your computer just to make sure.
If I were delivering a message, say for example, “why most people make zero bucks online,” then I would weave my message through a story. First I would create my story on a powerpoint slideshow and record myself reading through the presentation. Again, this should eliminate fluffing of lines and forgetting of major points. Have a few run throughs with this format also to get in flow.
Here are examples of each type, just click on them
A quick guide to follow for creating good videos:
- come up with your video idea
- conduct a little research on YouTube and Google
- creative ideas to enhance your delivery of the content, i.e. a little humour, visuals, drawing parallels to help your viewers grasp the idea
- prepare and practice shooting
- shoot, edit, if necessary, and upload
- share
pleasing to the eye, music to the ear and stimulating to the mind
I would love to see you produce a video in this format. when it’s done stick the link to your video in the comment section below and include any tips you might have.
Lots of love
ewan
P.S. for other business building, money getting strategies, check out the YaghiLabs Internet Business Academy, i will have the kettle on . everyone is cool here and ready to help you build your OWN online empire.
Go here:
http://jimyaghi.com/academy
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