Sex Sells…Itself Short

The other night I watched a sales page video that left me with my mouth unhinged.

In it, Haley Milano, a very young woman in a tight black dress, is perched on a chaise and talks about how she is living the life of her dreams after …


…implementing a system that she hardly had to touch for it to bring in thousands of dollars in a matter of days.

As she tells you her sultry and steamy story, she shares that she really struggled to make ends meet and couldn’t afford to pursue her education.

She was down to eating Ramen noodles and running out of cash FAST.

On the ill advice of a friend, she settled for the one job she considered a last resort.

She became a stripper at a “Gentleman’s Club.”

She goes on to share that she knew absolutely nothing about Internet marketing, nor did she care to learn anything about it even though many of her clients were rich young men in the industry who showered her with THOUSANDS of dollars whenever they visited the club.

Clearly she was intrigued as to how they made so much money.

During one heavy night of partying, she claims she recorded one of her clients on video partaking in drugs and other dancers.

She used that against him so he’d show her how to get rich and get her out of the stripper lifestyle. She threatened to show his wife the video if he refused.

With that one act of blackmail, this mystery businessman had a CD delivered to her mailbox and it was this very CD that somehow provided her with the “magic button” that allowed tons of cash to start rolling in.

Is it true that sex sells? Yes, but not literally.

Just the very idea of something sexual is alluring and intriguing, and it’s a power that we should leverage very carefully.

As women, we seem to just have this innate ability to tap into our mystique and use it to our advantage.

I very much wanted to rip into this Haley character, but a few things needed to be considered and acknowledged first:

  1. Someone who thought HE was clever marketed this character, and I should not assume that Haley is a real person.
  2. There were a few glitches in her story that helped me to realize that she was in fact a representation of a certain type of woman and not necessarily a real person representing herself.

The video opens with this line:

“Surprised to see a woman on one of these? I thought you might be.”

That was the first indicator that perhaps the marketers behind this character were missing out on a huge niche that has been around for quite some time. Women have been in business for DECADES!!!!, and if you’ve been attending enough webinars and joining enough organizations, you are aware that women are a POWERFUL and INFLUENTIAL business force.

Most women are carefully choosing the way in which they want to represent their business prowess. Some know how to be PROVOCATIVE without being INDECENT. They know how to EXCITE without REVEALING too much of what they have to offer.

Haley attempts to speak for a niche that hungers for an easier way of doing things, and it might be safe to say that the strategies she represents are a bit misdirected. She makes it clear that she’s not quite enthralled or informed about hosting, search engine optimization, blogging, web site construction, or any of that stuff that thousands of women are currently leveraging to great success for their home businesses.

As cute as it is, I can tell that this character could not have been created by a savvy business woman


She represents an underlying assumption that women can’t be bothered or troubled to know how to do all that “internet marketing stuff.” Therefore, they should considering using Haley’s super affordable system. She claims she started it up and when she walked away to take off her makeup, it was already earning her a bunch of money.

“I’m the luckiest and unluckiest girl you’ll ever meet.”

Business women know that luck has very little (practically nothing) to do with success. It’s all about choice.

After her stint as a stripper, Haley claims that she’s found a more dignified way to earn money. But I caught her in a huge contradiction. She gained access to the system by blackmailing a man first. This character CHOSE to be a stripper and she CHOSE to blackmail her way to money.

Whoever created the sales video (and i have a hard time believing it was a woman who did such a horrific thing) missed several huge marks in their attempt to represent what it means to be a woman who can leverage her sex appeal to gather attention.

Being an attractive and successful business woman takes more than just looking pretty in a tight dress and heels. It will only take you as far as Haley got while she was relying on her sexy looks to get all those hundred dollar bills as a dancer (and trust me, she’s not shy about sharing that with us).

When it comes to business, if you’ve got looks, then you’ve definitely got people’s attention. But you can’t stop there.

Haley had nothing to offer in terms of personal development and genuine strategy, and those are things that business women heavily rely on when they build business relationships with clients and colleagues.

The marketer(s) who thought up the idea of Haley as some ideal and alluring woman could have taken things a little further, but they maintained a rather ominous and depressing position in making Haley’s character sort of 2-dimensional.

Basically, she came off as a gold-digging, superficial tramp.

She may not be either of these things.

However, in this or any business, that’s an image we can’t afford. We already face tons of criticism even when it is undeserved.

We should never have to feel guilty about leveraging our good looks to get attention, but we’re always going to need a little more to keep our heads above the water.

We need to consistently churn out role models who look fabulous, know that they are sexy, and deliver 100 times more with some serious and respectable notions of becoming supportive, intelligent, emotionally healthy women who demonstrate agreeable values even in the most difficult life moments.

My best wishes to Haley. I hope that her REAL business idea, the one where she wants to create designer handbags and purses, really works out for her and that she continues to enjoy the walnut pancakes made for her every Monday by her personal chef.

6 Replies to “Sex Sells…Itself Short”

  1. Now this is a great post. I know for a fact women are in fact the real power being just about ever aspect of business on this earth. Be it on the front lines to behind the stage.

    I know a women who is socially classified as “sexy” and is absolutely a great marketer, business women, she admits to being tech savvy and her hobby is to be on as many fitness magazines as she can. Loves the business of marketing & selling.

    Great eye opener Marianna.

  2. Excuse my language (or not) but it's soooo fucking hard to be a woman in business.

    Believe me, I've been around some harsh statements said against other women. MY EARS WORK JUST FINE, and boy have I heard some of the worst shit said about some of the most successful women.

    But, regardless of what is said, the proof is in the pudding, as the old folks say. if you're going to be a sexy, alluring, and tempting woman, you better back it up with some serious substance or else people stop wanting more of what you've got.

    There's something so attractive about a beautiful girl who defeats all the stereotypes about sex and beauty. In fact, this is why I get into tons of arguments about Kim Kardashian.

    I've heard tons of MEN ask, “What does she even do?”


    she does the same thing every other person in business is doing. She's creating automated systems that keep her bank account healthy. Obviously she models and does the ultra-sexy stuff, but she runs businesses on the side because any smart woman knows that beauty fades.

    Shoedazzle has thousands of members on an auto-renew system. I know plenty of Internet marketers who rely HEAVILY on auto ship systems.

    So i have to stop and wonder why it's so easy to just dump on a girl just because she's pretty when she does in fact have something to back it all up.

    Unlike Haley over here…not sure if she's done anything other than Clickbank but a start is a start. She just could have presented the whole thing with a bit more brains.

  3. True! Very true words Marinna. Specially this line “Being an attractive and successful business woman takes more than just looking pretty in a tight dress and heels.” Its a truth in bold words.

    As Richard said its an eye opener post.

  4. Marianna,

    Excellent take on this. I immediately knew this story was a rouse about 3 minutes into it, and it’s nice to see that you weren’t afraid to call it like you see it.

    It’s really a shame that some women sell themselves short and go for a pitch like this. Hopefully your article will open some eyes for anyone looking to make money from home.


  5. Hey Marianna.

    If you got it flaunt it. So they say. I have come across many female marketers who use their “assets” to acquire more. And to a degree I see nothing wrong with it as long as they have more than just looks. Like you say they need to know how to teach, and give real value to their list, customers, clients, downlines.

    I havent seen the Haley Milano in action but if I did I wouldn’t be interested in what she had to offer on a business level. Her look and my view of business are not aligned.

    1. Definitely, Dwayne. She really hurts herself by putting down Internet marketing terms that have worked effectively for other women who have honorably earned a living in the industry.
      I really resent the appeal she tries to create by assuming that there are women out there who deserve all that wealth for doing nothing. It’s almost enabling the attitude of one being a “kept woman” even if it’s through a system and not a rich husband.
      Sure, there are super easy ways of getting tons of money, but it takes a significant amount of wisdom and work to make it a consistent thing. Better to secure one’s wealth for the long-run.

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